Credibility in your Business

Credibility is key for getting your customers to know, like and trust you.  Credibility can not be created by you as only others can label you as credible.  Your business has to earn its credibility in other’s eyes.  How? According to the book Credibility by  Kouzes and Posner   there are four factors which make leaders credible.

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Storytelling for Business

Storytelling is not the first priority for businesses when deciding on a marketing campaign.  However, the game has changed now that the internet is here.   Storytelling has started around the fire with cavemen telling stories and it has continued on as a way to spread culture.  To catch a visitor’s eye and engage them, you

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Mobilegedon

Mobilegedon was defined in April 2015 because Google+ decided it was going to give priority in Google Search for mobile friendly (as defined by Google) websites.  There were tests that developers and website owners could use to see how friendly their website is for mobile.   If you are thinking of a getting a new

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Never too young

These are the kind of stories that excite me about the younger generation!  He had a passion for bowties so he designed and sewed his own and then people became aware of it.  He got a mentor in Daymond John on Shark Tank to get his dream into a business.  When running a business, it

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Facebook Organic Reach

Facebook Organic Reach Facebook organic reach has declined recently for businesses ( since April 2015) so businesses have to develop new strategies to reach their customers and get their engagement for their product or service.  At www.quicksprout.com, they do many studies on how to increase customer engagement and they developed this Infographic to explain some

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Don’t go down the Rabbit Hole

    As Jack Humphrey said on Directions University, there are many distractions in the internet world and you need to focus.  Over the last three years, I went out on the internet and learned a lot about internet marketing, affiliate marketing, offline marketing and even some, black hat marketing ( which I ran away

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