How to Create your Marketing Plan/ A Step by Step Guide for Small Businesses and Entrepreneurs
having a clear and thorough marketing plan is essential if you want to maximize your marketing efforts and make the most of your precious resources.
Your business's marketing plan is part of your overall business plan. But while the business plan covers every aspect of your business, your marketing plan deals with only marketing.
Your marketing plan includes everything from analyses of your market, your business, and your products, to marketing goals and the strategies that will help you reach those goals.
| Module 1 | Marketing Plan - Introduction | |
|---|---|---|
| Unit 1 | Marketing Plan Step by Step | |
| Unit 2 | Why Do You Need a Marketing Plan? | |
| Unit 3 | Market Research | |
| Unit 4 | Company Description | |
| Unit 5 | SWOT Analysis | |
| Unit 6 | Establish Marketing Goals | |
| Unit 7 | Track Your Marketing Results | |
| Unit 8 | Understand the 4 P’s of Marketing | |
| Unit 9 | Identify Your Marketing Mix | |
| Unit 10 | Price Tactics | |
| Unit 11 | Place Tactics | |
| Unit 12 | Promotion Tactics | |
| Unit 13 | Create a Marketing Budget | |
| Unit 14 | Marketing Plan Calendar | |
| Unit 15 | Marketing Plan -Putting it all Together |
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