How to Create your Marketing Plan

How to Create your Marketing Plan/ A Step by Step Guide for Small Businesses and Entrepreneurs
having a clear and thorough marketing plan is essential if you want to maximize your marketing efforts and make the most of your precious resources.

Your business's marketing plan is part of your overall business plan. But while the business plan covers every aspect of your business, your marketing plan deals with only marketing.

Your marketing plan includes everything from analyses of your market, your business, and your products, to marketing goals and the strategies that will help you reach those goals.

Module 1 Marketing Plan - Introduction
Unit 1 Marketing Plan Step by Step
Unit 2 Why Do You Need a Marketing Plan?
Unit 3 Market Research
Unit 4 Company Description
Unit 5 SWOT Analysis
Unit 6 Establish Marketing Goals
Unit 7 Track Your Marketing Results
Unit 8 Understand the 4 P’s of Marketing
Unit 9 Identify Your Marketing Mix
Unit 10 Price Tactics
Unit 11 Place Tactics
Unit 12 Promotion Tactics
Unit 13 Create a Marketing Budget
Unit 14 Marketing Plan Calendar
Unit 15 Marketing Plan -Putting it all Together
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