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How to Create your Marketing Plan

How to Create your Marketing Plan/ A Step by Step Guide for Small Businesses and Entrepreneurs
having a clear and thorough marketing plan is essential if you want to maximize your marketing efforts and make the most of your precious resources.

Your business's marketing plan is part of your overall business plan. But while the business plan covers every aspect of your business, your marketing plan deals with only marketing.

Your marketing plan includes everything from analyses of your market, your business, and your products, to marketing goals and the strategies that will help you reach those goals.

Module 1Marketing Plan - Introduction
Unit 1Marketing Plan Step by Step
Unit 2Why Do You Need a Marketing Plan?
Unit 3Market Research
Unit 4Company Description
Unit 5SWOT Analysis
Unit 6Establish Marketing Goals
Unit 7Track Your Marketing Results
Unit 8Understand the 4 P’s of Marketing
Unit 9Identify Your Marketing Mix
Unit 10Price Tactics
Unit 11Place Tactics
Unit 12Promotion Tactics
Unit 13Create a Marketing Budget
Unit 14Marketing Plan Calendar
Unit 15Marketing Plan -Putting it all Together
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