Taguchi Method -What is it? 

Is it about split testing or multi-testing? 

I had become aware of the Taguchi Method when hearing that David Bullock of davidbullock.com was becoming a Faculty member of Directions University. 

I said “huh?”  Then i went out to the internet to find out more about it.  

Testing Wisdom

On David Bullock website, he mentions that the Taguchi Method “allows for accelerated testing without having to run and validate all combinations of a landing page system.”  

So, for internet users, instead of using a simple split A/B test where you have only two different landing pages or sales copy or any other element on your website, you can choose more elements.  Of course, more elements to test means more work and more confusion. 

Ode to Taguchi

According to Chris Sietsema at Ode to Taguchi, Taguchi was a Japanese-born statistician who designed a method to test multivariants of an element initially for manufacturing products.  In plain terms, it is a statistical model that can find the combination of elements that produce the best results.  Chris Sietsema has a great illustration about how testing different combinations of elements and using the Taguchi formula you can find the best results. 

Free Resource 

He also provides a link to a free resource called   Blair Gormans Taguchi Based Ad Comparator where you can test up to simultaneously test up to 15 different aspects of any advertisment, website, or email campaign. Take it for a spin!

David Bullock, a  Taguchi Ad Optimization Specialist, will be on Traffic and Lead Generation Masterclass this week to talk about Testing and Targeting and Converting traffic into sales. if you want more sales, it is worth the investment to hear him talk about Testing!