Research shows that likeability is one of the main drivers behind consumer purchase decisions. While there are many ways to make yourself ‘likeable’, a good story about yourself or your brand is one of the most distinctive and memorable methods
| Module 1 | Why you should use Storytelling in your Marketing |
| Unit 1 | How to use the Power of Storytelling in your Marketing |
| Unit 2 | How to use the Power of Storytelling in your Marketing-Types of Stories |
| Unit 3 | Right stories for your Audience |
| Unit 4 | Story Elements needed in Good Story |
| Unit 5 | Storytelling Media to Use |
| Unit 6 | Where to distribute your story |
| Unit 7 | Storytelling Marketing Plan |
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