Recruiting New Subscribers Based on Your Reputation to Serve
Once you start a list, it will be your job to grow the number of subscribers that you have over time. While it may seem meager at first, with subscribers only trickling in, it will pick up steam when you put more effort into it.
Word-of-mouth is a powerful indicator of who to follow and who is trustworthy in any niche online.
When you can generate positive word-of-mouth and recommendations as a niche leader, you will see your subscriber numbers soar.
You do this by maintaining your ethics and showcasing a true desire to step up and help people. There are many of your competitors who are only in it for the money, and when you can set yourself apart from them as someone who truly cares, you will find that people naturally flock to you.
You want to be open and honest about your own journey in the niche. Whether it’s online success or weight loss, telling the story of how you overcame obstacles and succeeded will resonate with your readers. They will want to share your stories with the people they care about – such as friends and family members.
Some people try to position themselves as guru marketers who have never made a mistake. And while these individuals do develop a following of like-minded people, it’s more ethical and honest to be transparent about your journey.
If you want to develop a reputation as someone who consistently shows up to serve your audience, then you’ll want to invite people to contact you. You can have a contact form or give out your direct email address.
Make sure you respond to emails and contact in a timely fashion. If your audience grows to a level where you can’t handle all of the communication on your own, then you might want to host a webinar where your people can frequently interact with you or hire a virtual assistant to help you maintain communication flawlessly.
While many marketers focus on their responsibility to provide good information to their audience, keep in mind that it’s also your responsibility to protect your followers from bad information.
When you turn down opportunities to make fast cash by only recommending quality products as opposed to anything and everything, word will spread of your morals and subscriber numbers will increase.
Make sure you’re strategic about growing your subscriber base. Whether you participate in giveaway events, create valuable content to be shared by others, or simply develop friendships with competitors who will sing your praises, you can’t rest on your laurels and expect people to flock to you for no reason.
There is free training on setting up AWEBER and MAILCHIMP at HOME BUSINESS STARTUP TOOLKIT.
If you want help with setting up an email subscriber service you can check out the HOME BUSINESS STARTUP TOOLKIT set of FREE Trainings here
