. One area that small business owners all too often miss is researching their competitors. This is a small part of your day-to-day business operations, but it can make a significant difference in the effectiveness of your marketing. In fact, competitive research should be a critical factor in almost all your business and marketing decisions […]
Strong core values are the glue that holds together a business and allows it to thrive in day-to-day circumstances and stay true to its unique mission. They lie at the heart of its business model and affect every area of its operation. It’s no exaggeration to say that they can be the key to whether […]
How to Create your Marketing Plan/ A Step by Step Guide for Small Businesses and Entrepreneurs having a clear and thorough marketing plan is essential if you want to maximize your marketing efforts and make the most of your precious resources. Your business’s marketing plan is part of your overall business plan. But while the […]
Your first impression of someone may be hasty and incorrect, but it colors how you feel about them for years to come. It’s very hard to wipe away the first thoughts and feelings you had about someone. This is true not only of people you meet, but also brands and their products. It’s important for […]
One of the most influential ways to get through the social media noise is to create a Facebook Group. A Group gives you a dedicated online space to broadcast your message and interact with your market on a more personal and targeted level. You can decide who has access to your Group, and you can […]
n this course, you’re going to learn how to use LinkedIn Groups to attract new customers, both as a member of a Group and as a manager of your own. You’ll learn how to identify your correct target audience so that you can join the right Groups, and create an effective Group for your audience.