. One area that small business owners all too often miss is researching their competitors. This is a small part of your day-to-day business operations, but it can make a significant difference in the effectiveness of your marketing. In fact, competitive research should be a critical factor in almost all your business and marketing decisions from the very start.
|Module 1||Why to Research your Competition|
|Unit 1||How to Research your Competition|
|Unit 2||How to Reseach your Competition - Gather Data|
|Unit 3||How to Research Your Competion - Competition's Customers|
|Unit 4||How to Research your Competition - Analyze Data|
|Unit 5||How to Research the Competition - Your Competitive Standing|
|Unit 6||How to Research your Competition-Conclusion|