Influencers, or well-known experts in your field, offer a great way to attract new customers and expand the reputation of your business. Connecting with known influencers and interviewing them publicly can validate your products and services, build your credibility as an expert in your own right, and show you to be a valuable resource for […]
When people perceive you as having credibility and expertise in a given field, your opinion and recommendations gain vital credibility. Your ideas and the content you create, whether delivered through audio, video, text, or another form of media, is quickly shared and taken to heart. Most importantly, people respect your experience and trust your knowledge.
Research shows that likeability is one of the main drivers behind consumer purchase decisions. While there are many ways to make yourself ‘likeable’, a good story about yourself or your brand is one of the most distinctive and memorable methods
Successful business owners online and off agree that “When you fail to plan, you plan to fail.” What is the most crucial element of preparing a business plan? You must first identify the niche or market you are going to enter. Do this correctly and your business will not only match your passions, but it […]