When people perceive you as having credibility and expertise in a given field, your opinion and recommendations gain vital credibility. Your ideas and the content you create, whether delivered through audio, video, text, or another form of media, is quickly shared and taken to heart. Most importantly, people respect your experience and trust your knowledge.
Influencers, or well-known experts in your field, offer a great way to attract new customers and expand the reputation of your business. Connecting with known influencers and interviewing them publicly can validate your products and services, build your credibility as an expert in your own right, and show you to be a valuable resource for […]
Research shows that likeability is one of the main drivers behind consumer purchase decisions. While there are many ways to make yourself ‘likeable’, a good story about yourself or your brand is one of the most distinctive and memorable methods
. One area that small business owners all too often miss is researching their competitors. This is a small part of your day-to-day business operations, but it can make a significant difference in the effectiveness of your marketing. In fact, competitive research should be a critical factor in almost all your business and marketing decisions […]