. One area that small business owners all too often miss is researching their competitors. This is a small part of your day-to-day business operations, but it can make a significant difference in the effectiveness of your marketing. In fact, competitive research should be a critical factor in almost all your business and marketing decisions from the very start.

Strong core values are the glue that holds together a business and allows it to thrive in day-to-day circumstances and stay true to its unique mission. They lie at the heart of its business model and affect every area of its operation. It's no exaggeration to say that they can be the key to whether the business succeeds or fails.

Every business needs to identify its core business values and make sure they're reflected in every aspect of its operation. Doing this offers a wide range of benefits that includes better branding, improved customer service, and a business that’s run more effectively

How to Create your Marketing Plan/ A Step by Step Guide for Small Businesses and Entrepreneurs
having a clear and thorough marketing plan is essential if you want to maximize your marketing efforts and make the most of your precious resources.

Your business's marketing plan is part of your overall business plan. But while the business plan covers every aspect of your business, your marketing plan deals with only marketing.

Your marketing plan includes everything from analyses of your market, your business, and your products, to marketing goals and the strategies that will help you reach those goals.

Your first impression of someone may be hasty and incorrect, but it colors how you feel about them for years to come. It's very hard to wipe away the first thoughts and feelings you had about someone.

This is true not only of people you meet, but also brands and their products. It's important for businesses to consider the first impression they make and leverage it to make the best impression possible.

No matter how solid your unique value proposition or your products and services may be, the first impression you make on potential customers or clients is largely what influences them to eventually buy from you. From the very beginning, you need to make an impression that sells and continue developing this impression through your relationship with the client or customer.

One of the most influential ways to get through the social media noise is to create a Facebook Group.

A Group gives you a dedicated online space to broadcast your message and interact with your market on a more personal and targeted level. You can decide who has access to your Group, and you can share photos, documents, and files with Group members. This valuable marketing tool is free to use, simple to set up, and can deliver many benefits.

Business Brainstorming can help you and your team create new ideas for the business through brainstorming. Some of the strategies to brainstorm as a group

Facebook for Business

You will learn strategies to help you set priorities effectively and make sure things get done. There is a Workbook included to do the activities.

n this course, you’re going to learn how to use LinkedIn Groups to attract new customers, both as a member of a Group and as a manager of your own. You’ll learn how to identify your correct target audience so that you can join the right Groups, and create an effective Group for your audience.