Category: Marketing

5 Reasons Your Business Should Be Doing Livestreaming Video

This year, I am doing a year-long training called "Build Your Business in 52 weeks". I livestream it using livestreaming broadcaster to multi -sites including Facebook, Youtube and Twitter. I'm up to week 20 of the training with lots of views and audience.

When are are you stepping out in front of the camera and talking about what people want to hear?

There are 5 reasons to do livestreaming so let's see if they can spark you to do it!

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Prove Your Expertise

You can’t fake it when you’re live. If you don’t know the answer to something, you’ll have to say so. When you share your expertise live, people are so much more likely to take you at your word.

People Want to See You

When people see you, something different happens than when they look at your writing or a PowerPoint slide show. All of that is great, but something far different happens when you let your audience see you. If you want a truly captive audience, let them see you and feel as if they know you in your live videos.

More Interactive

With live streaming video you can answer questions and talk directly to the person who asked. In some cases, you can even bring them onto your live-streaming video and let them appear and ask live. This is a wonderful way to interact with your audience on a very personal basis.

Get Personal

Live streaming video is more personal than anything you can do live outside of everyone being with you at the event where they can touch you. This is the next best thing. Plus, it’s less expensive, which is a win-win because your audience will get to spend time with you and buy your offerings without having to spend 700 dollars on a flight and about the same on a room.

You have Content!

Livestreaming now you have the opportunity to always get the recording of the livestream.

  1. You can add your video to a course.
  2. You can edit your video to make audio recordings for a podcast.
  3. You can get a video transcript and edit it to make an article or even a book if you do several videos.
  4. You can make video clips and snippets to use on social media to create awareness for your business.

If you want to learn more about livestreaming, go to stepinfrontofthecamera.com to learn more about setting up your own livestreaming studio.

Categories: Livestreaming

See what other businesses are doing with Livestreaming!

What’s Trending in Livestreaming Entertainment to learn from for your business

 

As concerts sell out quickly online, paid livestreaming of concerts has become a way to generate more revenue. With a funny video, Tomorrowland festival which sells out quickly is announcing that this year they will have not 1 but 4 livestreamings of the concert acts.

With four channels of streaming over the 6 days of the festival, some of Tomorrowland’s biggest sets will be showcased by Tomorrowland announces livestream through a hysterical trailer | We Rave You

 

To increase their audience Kendal Calling festival has joined up with Twitch livestreaming broadcaster to stream their concert live – no muddy fields to sit in anymore!

Tim Peaks, Calling Out and Glow tent live from the comfort of your home or – for the less hardy festival goer – your tent. This is especially useful since the festival sold out faster than ever back in February and sadly some of the usual faces missed out on their tickets. by Kendal Calling partners with Twitch to livestream festival performances

Even a mistake in the livestream can cause instant celebrity as the pop group MVP found out when they got 54,000 views in 2 minutes because they were using Wanna One’s group livestream. Imagine what would happen for your business if you got 2000 views in 2 minutes!

Rookie group MVP accidentally ‘hacks’ Wanna One’s livestream by Rookie group MVP accidentally ‘hacks’ Wanna One’s livestream

 

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Sports Trends

Knowing how popular sports are, there is a rush to get livestreaming working on the social media platforms like Facebook and Twitter. There are sports corporations signing agreements with them to broadcast.

MLB Announces Facebook Will Livestream Games with No Blackout Every Friday by MLB Announces Facebook Will Livestream Games with No Blackout Every Friday

Twitter had livestreaming of Wimbledon this year on the platform. For those on their phone or tablet waiting in the airport or work, it must be fun but it won’t take over for the mega-screen live broadcast on T.V.

Twitter’s Livestreaming Sports Lineup Now Includes the Arena Football League by Twitter’s Livestreaming Sports Lineup Now Includes the Arena Football League

The Milken Institute has a conference on the business of sports with a discussion of live TV and social media streaming services for Wrestlemania or the British Soccer League. “Know their play habits, their watching habits and ..growth of sports fans. “7 year olds know more about UFC growing their fans from the “The Business of Sports” by The Business of Sports on Livestream

However, livestreaming is become a force for amateur sports as it increases awareness for any sport. I’m sure your local soccer team has family members proudly broadcasting their child’s effort to grandparents! Livestreaming is helping with awareness for all kinds of sports and even funding whether crowdfunding or charitable.  I saw all the other adaptive sports that aren’t being broadcast out there, and that’s why I started ParaSportsLive to bring these sports to everybody,” he said. by NH man launching livestream platform for parasports nationwide | NH1

You want to check out “Growing your Audience with Livestreaminghere.

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You Need to Know your Brand Voice

Social media was all a buzz about the faux pas that was the newly released Pepsi commercial that was quickly removed after the backlash.

What were they thinking?

Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize,” the brand said in a statement. “We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.” by Pepsi Is Pulling Its Widely Mocked Kendall Jenner Ad

Why did the commercial fail?

According to Julian Gamboa an instructor at Digital Marketing Today and founder of Digiviewpoint, a millenial publishing account

A prime example of brands using celebrities is Nike’s #Equality campaign. The celebrities do not serve as the spotlight, but instead help deliver the message. .

Another fine example would be Twitter’s collaboration with various celebrities to tweet out Dr. Martin Luther King, Jr.’s “I Have A Dream” speech.

by Pepsi’s failed commercial: why your marketing team should be listening

Your Voice is Your Brand

When brand voice is consistent across all communications, it creates a kind of personality for your organization. As a result, your audience knows what to expect and learns to trust you. It is an essential feature of branding which allows you to successfully position yourself in the market.

With the advent of social media and Facebook LIve, Instagram and Periscope, there are people with thousands of followers who are seen as influencers. Even Amazon is understanding the power of the social media influencer as they are pushing for “non-celebrities” to sell their stuff if they have influence.

Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public by Amazon quietly launches its own social media influencer program into beta

Your Business Needs to be a Storyteller

People love hearing stories and they help people create an emotional bond with the brands they like. If you can tell stories and engage your audience, you will get them to know you on a personal level.

Your Brand is your Story, your Words and your Images

While we’re primarily focusing on words and phrases when talking about brand voice, you don’t only communicate your brand voice through text or the spoken word. Everything your brand does uses its voice, and this includes visuals. Your content should have strong visuals and graphics that consistently convey your brand voice.

Learn more
Get 5 Steps to a Brand Voice!

Using Social Media to Build Your Online Presence

Your online presence is one of the most important ways to market your business to the world. It honestly doesn’t matter whether you have a strictly online business or a bricks and mortar business; using social media is a great way to get the word out about your business and to establish your identity online.

Ensure that Your Brand Matches Throughout

While each social media network has its own personally, your brand is always your brand. You should keep your brand the same, but adjust it slightly to fit in with the personality of the platform. But don’t change it too much because you want your audience to recognize you and interact with you.

Keep Your Profile Updated and Complete

Social media networks are always changing so a complete profile today will be incomplete tomorrow. Keep it up-to-date by checking it often, updating the things you have changed, and adding in information as the platform creates new ways for you to share.

Be Consistent with Your Posts

One of the keys to making social media work for you to build your online presence, is putting up regular posts and updates. You want to do it more than once a day on social media such as LinkedIn or Twitter. For example, if you have a blog post you want to share, set it up to share twice in the day instead of only once.

Become an Expert on One or Two Platforms

You can’t be everyplace and do it well, so choose one or two platforms where your audience likes to hang out, and become an expert at those systems. You’ll do yourself a huge favor. If you can afford to outsource to every social network, it will be fine, but if it’s just you, take it easy and become an expert of one or two.

Develop Content Specific for Each Platform

You don’t want to rehash the exact same content in the exact same words on each social media network. For example, when you share a blog post you wrote promoting your widget, you want to share it with a special blurb for each different network.

Engage with Others

Don’t forget to talk to people on each network. Answer questions, share your knowledge, and interact and engage with them. Social media is supposed to be social. Automation is fine, but you do need to answer people and talk to people in real time, too.

Share Other People’s Updates

When someone shares something important that your audience will find interesting, share it. The people you share and congratulate and interact with will do the same for you. Plus, it’s another form of content that can help establish expertise.

Join Groups

Most social media networks right now have some forms of groups that you can join. Even Pinterest has group pin boards that you can join. Joining these, then interacting with the people, is a great way to network and get known better.

Social media is an excellent way to build your online presence along with your website and blog. Use the social media to promote what you put on your website, as well as to stimulate sales of your products and services.

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Twitter Engagement

Twitter – who wants to bother? who has the time?

The Twitter may scroll quickly through your life but it is worth participating in Twitter to get engagement and potential awareness for your brand.  Also, you can connect with others who you might want to partner with when you converse on Twitter.

According to this Twitter study in 2014 by Stone Temple Consulting, you can get engagement!

If you are a well-known authority in your field, it will be easier for you to get followers.

It is true that image attached to a tweet will increase re-tweets and “favorited.”

Increasing hashtags in a tweet doesn’t make a significant difference.

Most interesting is that the time of day didn’t affect how much engagement was given.

As you can see, Twitter is worth sending out your messages in and there is training in The Business of At Home Business membership. 

 

 

Please include attribution to www.stonetemple.com with this graphic.

 

Study

 

 

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Facebook Organic Reach

Facebook Organic Reach

Facebook organic reach has declined recently for businesses ( since April 2015) so businesses have to develop new strategies to reach their customers and get their engagement for their product or service. 

At www.quicksprout.com, they do many studies on how to increase customer engagement and they developed this Infographic to explain some of the ways you can reach out to your customer without having to do direct adverting. It is a great infographic so I had to embed ( they gave the embed code) on my website.  

How to Improve Your Facebook’s Organic Reach
Courtesy of: Quick Sprout
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Youtube spread your message

Video is the way to go if you want to grow your business.

According to Youtube (2014) Statistics

Viewership

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

YouTube Partner Program

  • Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
  • Thousands of channels are making six figures a year

Monetization

  • Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
  • We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

  • Mobile makes up almost 40% of YouTube’s global watch time
  • YouTube is available on hundreds of millions of devices

If you aren’t creating video showcasing you and your products and services, you are missing a very large audience.  The Video above shows how to quickly setup a Youtube account and how to upload a video.  

Start today!  You are not sending your message out if you aren’t doing video and the audience for video is larger and getting larger.  We will have more information on Video and Youtube so subscribe to The Business of At Home Business newsletter to get more information.  As you can tell, by this website, I love video and I will always be keeping up with the changes in video.  

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Special Reports

close up shot of notepad and pen

 

 Build your List and Make Money

Does your business enterprise need a boost? Consider using special reports to add revenue and build a business contact list for future use.

What are special reports?

Special reports are short reports that contain helpful information on a subject. The reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is very little work involved in creating them but they are versatile tools for building an online business.

One popular subject for special reports is how-tos. They direct a reader, step by step, how to do something. If you are knowledgeable with computer software and hardware, that is a perfect niche for special reports on your website. People are always having trouble figuring out their computers and you could help.

Marketing special reports

There are options for marketing your special reports. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list. For this type of promotion, use a shorter report like a five page report on how to navigate problems with Windows Vista (if your website has a computer niche).

You can create a five-part course and use the first part as the free promotion. It is your hook. Once they sign up for the mailing list, you can grant them access to the other installments through emails that also advertise your website products. Signing up for a business newsletter subscription can also be the reason to gift a free special report.

Making money

All of your special reports don’t have to go towards list building. Besides your other products or services, you can sell special reports on your website. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. Sell single reports or create various courses to interest your customers.

People love to learn about money-making opportunities. They will pay the money for any information that is a how-to guide to making money on and offline in various ways. How have you made money? Begin there with the subject of your special reports.

As your business grows, create an affiliate program. This gives customers a way to help you make more money and also make some for them. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.

There are a number of ways to use special reports. As you build your library and your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as Buy Two, Get One Free.

While your special reports are building your contact list, they are also making you money. With such a low cost to create them, your profit margin will rise.

For more marketing tips, subscribe to The Business of At Home Business newsletter. 

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