You Need to Know your Brand Voice

Social media was all a buzz about the faux pas that was the newly released Pepsi commercial that was quickly removed after the backlash.
What were they thinking?
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize,” the brand said in a statement. “We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.” by Pepsi Is Pulling Its Widely Mocked Kendall Jenner Ad
Why did the commercial fail?
According to Julian Gamboa an instructor at Digital Marketing Today and founder of Digiviewpoint, a millenial publishing account
A prime example of brands using celebrities is Nike’s #Equality campaign. The celebrities do not serve as the spotlight, but instead help deliver the message. .
Another fine example would be Twitter’s collaboration with various celebrities to tweet out Dr. Martin Luther King, Jr.’s “I Have A Dream” speech.
by Pepsi’s failed commercial: why your marketing team should be listening
Your Voice is Your Brand
When brand voice is consistent across all communications, it creates a kind of personality for your organization. As a result, your audience knows what to expect and learns to trust you. It is an essential feature of branding which allows you to successfully position yourself in the market.
With the advent of social media and Facebook LIve, Instagram and Periscope, there are people with thousands of followers who are seen as influencers. Even Amazon is understanding the power of the social media influencer as they are pushing for “non-celebrities” to sell their stuff if they have influence.
Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public by Amazon quietly launches its own social media influencer program into beta
Your Business Needs to be a Storyteller
People love hearing stories and they help people create an emotional bond with the brands they like. If you can tell stories and engage your audience, you will get them to know you on a personal level.
Your Brand is your Story, your Words and your Images
While we’re primarily focusing on words and phrases when talking about brand voice, you don’t only communicate your brand voice through text or the spoken word. Everything your brand does uses its voice, and this includes visuals. Your content should have strong visuals and graphics that consistently convey your brand voice.
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Using Social Media to Build Your Online Presence
Your online presence is one of the most important ways to market your business to the world. It honestly doesn’t matter whether you have a strictly online business or a bricks and mortar business; using social media is a great way to get the word out about your business and to establish your identity online.
Ensure that Your Brand Matches Throughout
While each social media network has its own personally, your brand is always your brand. You should keep your brand the same, but adjust it slightly to fit in with the personality of the platform. But don’t change it too much because you want your audience to recognize you and interact with you.
Keep Your Profile Updated and Complete
Social media networks are always changing so a complete profile today will be incomplete tomorrow. Keep it up-to-date by checking it often, updating the things you have changed, and adding in information as the platform creates new ways for you to share.
Be Consistent with Your Posts
One of the keys to making social media work for you to build your online presence, is putting up regular posts and updates. You want to do it more than once a day on social media such as LinkedIn or Twitter. For example, if you have a blog post you want to share, set it up to share twice in the day instead of only once.
Become an Expert on One or Two Platforms
You can’t be everyplace and do it well, so choose one or two platforms where your audience likes to hang out, and become an expert at those systems. You’ll do yourself a huge favor. If you can afford to outsource to every social network, it will be fine, but if it’s just you, take it easy and become an expert of one or two.
Develop Content Specific for Each Platform
You don’t want to rehash the exact same content in the exact same words on each social media network. For example, when you share a blog post you wrote promoting your widget, you want to share it with a special blurb for each different network.
Engage with Others
Don’t forget to talk to people on each network. Answer questions, share your knowledge, and interact and engage with them. Social media is supposed to be social. Automation is fine, but you do need to answer people and talk to people in real time, too.
Share Other People’s Updates
When someone shares something important that your audience will find interesting, share it. The people you share and congratulate and interact with will do the same for you. Plus, it’s another form of content that can help establish expertise.
Join Groups
Most social media networks right now have some forms of groups that you can join. Even Pinterest has group pin boards that you can join. Joining these, then interacting with the people, is a great way to network and get known better.
Social media is an excellent way to build your online presence along with your website and blog. Use the social media to promote what you put on your website, as well as to stimulate sales of your products and services.