Category: Grow a Home Business

The 1 Thing All Entrepreneurs Need to Do

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The 1 Thing All Entrepreneurs Need to Do

 

“I’ve never found anyone that didn’t want to help me if I asked them for help,” said Steve Jobs. “Most people never ask … and that’s what separates, sometimes, the people who do things from the people who just dream about them.”

 

In the entrepreneurial industry online, this is especially true. There has never been a more isolating business than this one, but that doesn't mean you have to work in a bubble where you never ask for or receive assistance from others.

 

This is a business where there is no formal education or degree that is going to map out every step you need to take from start to finish in order to succeed. In fact, there are too many different pathways you can take, which almost makes it more like a “Choose Your Adventure” scenario.

 

But asking for help is sometimes either intimidating or unacceptable for certain men and women. There are those who insist on doing it all themselves because they have too much pride to turn to others and ask for help.

 

There are also those who are just too shy to reach out to another person because they feel like a burden having to ask for information or assistance with something they may not know how to do.

 

Online Marketing Isolation Is Self Sabotage

 

Repeat after me: “There is no way I can know every single thing there is to do as an online entrepreneur.” This is a multi-hat career path. You have to do things like write content, research, learn technical things, master social media, be a blogger and email marketer, handle customer service issues, figure out copywriting and more.

 

To think you can quickly earn money and simultaneously master all of this (and more) is ridiculous. If you do intend on taking a full DIY path, it’s going to take ample time, which means slower earnings.

 

You have to remove your ego, set aside your lack of self confidence, and be willing to learn from others. Sometimes, that means doing more than just buying courses or absorbing free information from the ‘net.

 

Yes, that’s where you start. It’s the best starting point for anyone. But as we all know, there will be times when that’s not enough. You might do everything you’re taught and something still glitches or isn’t effective and then what?

 

You might turn to the person who created the course and ask (but you may not always get an answer). You might ask in a forum, but get ineffective replies. Asking someone specific for help is an option you need to have available to you.

 

Asking for Help Doesn’t Mean You Get to Be a Burden

 

There’s a caveat to the instruction of making sure you’re willing to ask for help. Don’t be a pain to anyone else. That means a couple of things. First and foremost, always be able to tell the person you’re turning to what you’ve done so far.

 

If you haven’t done anything and you go asking someone, “How do I build a blog?” then you’re being a leech. Go Google it. Go to YouTube. Try it. Don’t go to someone else until you’ve made an attempt.

 

Secondly, you want to limit your questions and be very precise with them. Don’t go to someone saying, “I don’t know why my emails aren’t getting opened.” You have to give the person data to work with, examples of your subject lines, time of day you send them, etc.

 

Don’t bug them for a reply. They’re busy. You’re asking for help for free. And once they answer, don’t bombard them with endless additional questions. Unless you’re paying them for coaching, make sure it’s a two-way street.

 

Your appreciation needs to be shown in some way. You might mention and tag them on social media as a fantastic mentor in the industry – someone willing to go above and beyond.

 

You might share their post with a product promotion, both on social media as well as to your list of subscribers if it’s relevant. Be sure to ask if there’s anything you can do for them.

 

Perhaps you have talent whipping up high-ranking blog content, and they struggle with that. You can have them give you a keyword phrase and create a post to help them rank their blog.

 

Steve Jobs called Bill Hewlett (co-founder of Hewlett-Packard) when he was just twelve years old and asked for help. He needed spare parts for a project. Not only did Hewlett give him the parts, he gave him a job later, and the rest is history.

 

Asking for Help the Right Way

 

We already talked about making it a two-way street. But what else do you need to know? First, realize that just the simple act of asking is an ego boost for most successful marketers.

 

It means you look at them as a leader or authority figure. It’s a sign of respect, unless you are demanding about it. Have some confidence when asking for help and don’t keep apologizing.

 

People like to help those who are fellow go getters. If they get the vibe from you that you’re too meek and mild mannered and just going to continue floundering, it will be a waste of time for them.

 

For many marketers, they view your success either as a badge of honor for them to have help you achieve it – or as a future collaborator in some way that can help them earn more in their own business.

 

Sometimes, your question might be turned into a lesson for all of their followers. So you might be doing them a favor giving them a good content idea, while being able to show everyone how helpful they are.

 

You need to figure out the best people to ask for help. Not everyone is going to have the same expertise, skill level or even ethics. This requires you to do your homework on reputation – and not rush into anything in a panic.

 

Keep mental notes (or an actual record) of who shows expertise in which areas. You might have some names for those who excel with email marketing, others whose copy converts amazingly well.

 

Watch their social media to see if they post about something related to what you need to learn. Or, see if someone else tags them to compliment them on an achievement regarding something you want to know.

 

Never contact someone on the first time and dump a bunch of questions and a request for help on them. Introduce yourself. Explain that you’re impressed with their knowledge. Then mention what you’re doing and how you still have an unanswered question that you think they might know, but ask if they’d mind you giving it to them.

 

Some might respond that they don’t have time. That’s okay. Don’t let that deter you from asking someone else – even if you get a negative reply several times in a row. You will encounter all kinds of very busy entrepreneurs, and some really don’t have time to help everyone who comes around asking questions.

 

Don’t sound too needy or flustered. It’s not their job to calm you down. Be an adult and very professional in your exchange. When they give you advice, take action on it. Don’t waste their time asking for help and then do nothing with the information.

 

That’s a slap in the face. Execute the instructions or advice and follow up with the results and your appreciation, or further question if what you did didn’t produce the kind of results you’d hoped to see.

 

Asking for help is something you’ll probably do even when you’re bringing in six or seven figures. It’s not something that ends. Your questions might change. It might be something like asking for help in who they recommend as a virtual assistant so you can delegate your growing business tasks to.

The Business of At Home Business membership is all about starting, running and growing a home business so you are in the right place!

5 Reasons Your Business Should Be Doing Livestreaming Video

This year, I am doing a year-long training called "Build Your Business in 52 weeks". I livestream it using livestreaming broadcaster to multi -sites including Facebook, Youtube and Twitter. I'm up to week 20 of the training with lots of views and audience.

When are are you stepping out in front of the camera and talking about what people want to hear?

There are 5 reasons to do livestreaming so let's see if they can spark you to do it!

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Prove Your Expertise

You can’t fake it when you’re live. If you don’t know the answer to something, you’ll have to say so. When you share your expertise live, people are so much more likely to take you at your word.

People Want to See You

When people see you, something different happens than when they look at your writing or a PowerPoint slide show. All of that is great, but something far different happens when you let your audience see you. If you want a truly captive audience, let them see you and feel as if they know you in your live videos.

More Interactive

With live streaming video you can answer questions and talk directly to the person who asked. In some cases, you can even bring them onto your live-streaming video and let them appear and ask live. This is a wonderful way to interact with your audience on a very personal basis.

Get Personal

Live streaming video is more personal than anything you can do live outside of everyone being with you at the event where they can touch you. This is the next best thing. Plus, it’s less expensive, which is a win-win because your audience will get to spend time with you and buy your offerings without having to spend 700 dollars on a flight and about the same on a room.

You have Content!

Livestreaming now you have the opportunity to always get the recording of the livestream.

  1. You can add your video to a course.
  2. You can edit your video to make audio recordings for a podcast.
  3. You can get a video transcript and edit it to make an article or even a book if you do several videos.
  4. You can make video clips and snippets to use on social media to create awareness for your business.

If you want to learn more about livestreaming, go to stepinfrontofthecamera.com to learn more about setting up your own livestreaming studio.

Categories: Livestreaming

What is a Sales Funnel

What Is a Sales Funnel of Offers and Why Do You Need One?
Selling products and services online gives you access to a worldwide audience. But this doesn’t automatically result in massive sales and a successful business.
It takes hard work and effort to secure customers and make sales. That’s why it is especially frustrating when you dedicate time, energy, and resources into promoting your offers and see minimal results.
It’s not enough to inundate your audience with messaging and links to your offer in the hopes that they’ll click and buy.
Successful internet-based businesses rely on the power of sales funnels to move their products and services. And they know the best sales funnels are fueled by valuable, targeted, and well-timed offers. Sales funnels automate the sales process and put you in control of what your prospects see and when. Create a sales funnel of multiple offers and you’ll quickly start to see greater revenue and results.

What Is a Sales Funnel of Offers?
A sales funnel is a visualization or map of the journey your target customer takes from the initial awareness stage to the final purchase. It is the process prospects go through to become a customer.
It’s called a funnel because it’s wide at the top (the sales funnel entry point) and gradually narrows as the customer moves toward your core offer. The idea is to cast a wide net at first, attracting casual and serious prospects alike. You then present them with offers that will either move people down the funnel towards purchase or, eventually, remove them.
The types of offers you present, and where you place them, is key to your funnel’s success. Some offer types include a lead magnet, low-ticket offer, one-time offer, order bump, upsell, and downsell. This list isn’t comprehensive, but it provides the foundation for all successful funnels.
The point of these offers is to qualify leads for your core offer. Through your prospects’ reaction to these offers, you can learn who will buy from you and who will not. You can then weed out those who are not interested in buying anything.

What Types of Offers Should You Put in Your Funnel?
There is no one-size-fits-all answer to this question. Everybody’s audience is different. You’ll have to do some planning and trial and error to discover what works and what doesn’t. Here are some of the offers most commonly found in a sales funnel.

The Core Offer
Your core offer is near the bottom of the funnel. It is usually your primary product/service and the reason why your offer funnel exists. It is often the purchase that’s just under the highest price point, but it doesn’t always have to be.
Lead Magnet
Technically not inside the funnel, a lead magnet attracts prospects to the entry point of your funnel. It is a freebie that is offered in exchange for a person’s name and email address. Once you have this information, you can start marketing to them directly via email.
Low-Ticket Offer
A low-ticket offer is usually found at the front end of your sales funnel. It is low-risk and won’t scare prospects away with its price tag. It primes your audience to purchase your core offer. Most importantly, it separates serious prospects from casual ones who just want your freebies.
One-Time Offer
A one-time offer (OTO) is a powerful way to qualify prospects early in your sales funnel. It can be a low-ticket item or even another freebie. What makes it so powerful is its exclusivity and time-sensitive nature: ‘Buy now before it’s gone forever’. It is another way to guide people to your core offer.
Order Bump
An order bump is located at the end of the sales funnel, on the checkout page for your core offer. With a single click, customers can add a lower-ticket item to their cart before they press ‘Buy now’. Order bumps have a high conversion rate and increase the value of your core offer and point of sale revenue.
Upsell
An upsell is a higher priced offer presented after your core offer. The right customers will appreciate an upsell that enhances their initial purchase.
Downsell
A downsell is a lower-ticket offer that is presented to your prospect after they have turned down your core offer or even after your upsell. The hope is that, while the customer doesn’t want to pay for the initial offer, they may be interested in a less expensive alternative. It keeps people in your funnel since that downsell item may be just what those people are looking for.

Why You Need a Variety of Offers
Presenting prospects with a variety of offers as they progress through your sales funnel allows you to segment and better target your audience. If your audience is a mix of high-ticket purchasers, cautious and budget-conscious consumers, and ‘window shoppers’ looking for freebies, a good sales funnel will offer something to all of them.
The different types of offers and their placement in the funnel will direct audience members to the right offer at the right time. And it will eventually show them the door if none of the offers are right for them.
Using different offer types will also allow you to maximize sales. Instead of just acquiring customers for your core offer, you can also present them with a lower-ticket item, upsell, or downsell.
This process helps foster a relationship with your audience. As you present your audience with different offers, you will be communicating with them regularly. You will build trust and establish yourself as an expert, increasing the odds that people will purchase your core offer and future offers.
The most important thing to remember is that the customer’s movement through the sales funnel isn’t necessarily in a straight line. It shouldn’t be viewed as a direct, ultrafast chute that drops them into your core offer. Instead, look at it as a flexible journey, or ‘choose your own adventure’, that’s directed by the decisions your prospects make.
They may take you up on your downsell, but not your upsell. Or they may go directly to your core offer. Or they may purchase your low-ticket offer, but will need more information and content from your before they purchase a higher-ticket item. A fluid, flexible offer funnel will speak to all these people and lead them to the offer that’s right for them, resulting in more conversions and sales.

Why You Need a Sales Funnel of Offers
At first glance, building a sales funnel and mapping it out seems like a complicated process. You need to understand your audience, clearly define your core offer’s unique value proposition, and create a whole series of supporting offers and related communications before you even get to your core offer.

It’s worth it.

A sales funnel of offers makes the process more efficient.
No more…
 Constantly adjusting your core offer to appeal to different members of your audience
 Wasting time engaging with people who just want your free content
 Scrambling to create content and communications to promote your core offer
 Annoying your audience with communications they’re not interested in and driving them to unsubscribe

Some of your audience members just want free stuff. They’ll enjoy your free content and offers, but they won’t buy – not even a low-ticket offer. By weeding out those who won’t buy, or automating the process, you won’t waste time engaging with them during the sales process.

This is the primary benefit, but there are many others.

Through your offers funnel, you can build a relationship with your audience instead of spamming them with unwanted content. The communications related to your offers will genuinely help prospects with their problems and they’ll come to see you as a trusted expert who provides value. This will increase the chances that they will eventually purchase your core offer and future offers.

Finally, a sales funnel with multiple offers helps you learn even more about your target audience. By choosing or rejecting offers, your prospects are giving you valuable information about their preferences and tastes.
Their decisions also provide valuable input on the offer itself. If nobody takes you up on the offer, it may need to be adjusted. On the other hand, if you have great success with an offer, you can figure out why and replicate it.
The Keys to Success with Your Sales Funnel of Offers
Know Your Audience. The key to a successful sales funnel of offers is to know your audience. Conduct research and create an ideal customer profile. This will allow you to identify the unique challenges and problems your audience faces and solve them through you offers. If you create tangible results and quick wins for your audience, the more likely they are to buy your core offer and future offers.

Focus on Your Free Lead Magnet.
lead magnet is what drives people to the entry point of your sales funnel. It is your most important offer, so make it good. It should provide value and solve a specific problem your audience has identified. Pay special attention to creating content that will support this lead magnet and driving traffic to it. Nobody will opt-in to your lead magnet if they can’t find it.

Know the Stages of Your Offer Funnel.
Prospects move through different stages of awareness and openness to purchase as they progress through your funnel. It is critical to present them with the right offer at the right time. For example, the chances of convincing them to purchase a high-ticket item the second they enter your funnel are very low. You first need to cultivate a relationship.
The first stages of the journey are awareness (before they enter the funnel) and then interest (after they’ve opted in). Prospects are just starting learn about you and your offerings. The offer at the interest stage should be low-risk, either a freebie or one-time offer that will gain their trust and move them further down the funnel.
In the middle of the funnel, prospects are at the evaluation and engagement stages. They’re consuming your content and starting to seriously consider what you have to offer. You can present them with a low-ticket offer or even a subscription.
Later in the funnel, in the commitment stage, prospects have been convinced of your value and are ready to buy. Present them with your core offer, and later an upsell or downsell offer.
Learn these stages so you’re making the right offer, at the right time. And remember, the stages aren’t necessarily linear. Some prospects may get all the way down to the engagement stage and then decide they need more information, returning to the evaluation stage.

Longer Doesn’t Mean Better.
Your offer funnel doesn’t need to be long and complex. You just need enough offers to qualify your prospects and lead them to your core offer. Assess your customers’ needs and the types of offers you’re capable of making.
Don’t Despair When People Leave. Don’t feel disappointed when people leave your offer funnel. That’s supposed to happen! They’re sending you valuable feedback that your offers aren’t for them.
The Core Offer Isn’t the End. If you really want to make the most of your offer funnel, keep engaging with people long after they buy your core offer. Lead them to other offers and funnels. You’ve done a great deal of work to capture and nurture this lead, so don’t let them go.

How to Get Started
You’ll learn the most about building a sales funnel of offers by actually doing it, so get started today. The first step is to identify your core offer, think about your customers and what you can offer them along the way, and start mapping it out. The sooner your offer funnel is up and running, the sooner you’ll start seeing results.

Categories: internet marketing

Recruiting New Subscribers Based on Your Reputation to Serve

Once you start a list, it will be your job to grow the number of subscribers that you have over time. While it may seem meager at first, with subscribers only trickling in, it will pick up steam when you put more effort into it.

Word-of-mouth is a powerful indicator of who to follow and who is trustworthy in any niche online.

When you can generate positive word-of-mouth and recommendations as a niche leader, you will see your subscriber numbers soar.

You do this by maintaining your ethics and showcasing a true desire to step up and help people. There are many of your competitors who are only in it for the money, and when you can set yourself apart from them as someone who truly cares, you will find that people naturally flock to you.

You want to be open and honest about your own journey in the niche. Whether it’s online success or weight loss, telling the story of how you overcame obstacles and succeeded will resonate with your readers. They will want to share your stories with the people they care about – such as friends and family members.

Some people try to position themselves as guru marketers who have never made a mistake. And while these individuals do develop a following of like-minded people, it’s more ethical and honest to be transparent about your journey.

If you want to develop a reputation as someone who consistently shows up to serve your audience, then you’ll want to invite people to contact you. You can have a contact form or give out your direct email address.

Make sure you respond to emails and contact in a timely fashion. If your audience grows to a level where you can’t handle all of the communication on your own, then you might want to host a webinar where your people can frequently interact with you or hire a virtual assistant to help you maintain communication flawlessly.

While many marketers focus on their responsibility to provide good information to their audience, keep in mind that it’s also your responsibility to protect your followers from bad information.

When you turn down opportunities to make fast cash by only recommending quality products as opposed to anything and everything, word will spread of your morals and subscriber numbers will increase.

Make sure you’re strategic about growing your subscriber base. Whether you participate in giveaway events, create valuable content to be shared by others, or simply develop friendships with competitors who will sing your praises, you can’t rest on your laurels and expect people to flock to you for no reason.

 

There is free training on setting up AWEBER and MAILCHIMP at HOME BUSINESS STARTUP TOOLKIT.

If you want help with setting up an email subscriber service you can check out the HOME BUSINESS STARTUP TOOLKIT set of FREE Trainings here 

5 Reasons That Your Business Should Be Livestreaming

YouTube says that the live streaming viewership has gone up by 80 percent since implementing it and continues to rise. People love live streaming.

YouTube stars that already have profitable YouTube channels are shoe-ins for using YouTube Live successfully. B

But, anyone can use YouTube Live Streaming Video to grow their captive audience with YouTube.

You just need to know what to do.

1.Prove Your Expertise 

You can’t fake it when you’re live. If you don’t know the answer
to something, you’ll have to say so. When you share your expertise live, people are so
much more likely to take you at your word.

2. People Want to See You

When people see you, something different happens than
when they look at your writing or a PowerPoint slide show. All of that is great, but
something far different happens when you let your audience see you. If you want a truly
captive audience, let them see you and feel as if they know you in your live videos.


3. More Interactive

With live streaming video you can answer questions and talk directly
to the person who asked. In some cases, you can even bring them onto your live
streaming video and let them appear and ask live. This is a wonderful way to interact
with your audience on a very personal basis.


4. Get Personal

Live streaming video is more personal than anything you can do live
outside of everyone being with you at the event where they can touch you. This is the
next best thing. Plus, it’s less expensive, which is a win-win because your audience will
get to spend time with you and buy your offerings without having to spend 700 dollars on
a flight and about the same on a room.

5. Human Interaction

If you want to grow your captive audience with live streaming video, you’re on the right track.
People will love seeing you, interacting with you and getting personal with you. And thankfully,
today there are tons of options to go live with your audience

The best approach to live streaming starts with determining what you need most: sales or new clients or growth of audience. 

If you would like to invest in tools up front, you can make your stream easier and more effective.

There are tools that take minimum viable equipment and hardware. You can check out the 

As you progress and the benefits become more obvious, you can and should invest in more hardware, applications and software.

Determine what you want to accomplish with Livestreaming: 

1. You need to determine privacy: Public or Private is also important.

2. You need to determine how frequently you can do livestreaming and the Time needed for it. 

3. You need to determine how you want to use livestreaming: meeting vs broadcasting is important.

 Is it going to be used for Training

 Is it going to be used for Meetings

 Do you want a Public livestream that anyone can watch?

 Do you want a Private livestream that only those who have the link can watch?

For example, you could use Zoom meeting software and only those who have the link can watch.

 Or you could use Xsplit broadcaster and then go into Zoom meeting.

canal picture

canal picture

For example, you could use Zoom meeting software and only those who have the link can watch.

 Or you could use Xsplit broadcaster and then go into Zoom meeting. 

You would have the power of Scenes , presentation, lower thirds , videos etc. and broadcasting from Xsplit

 AND Unique private link from Zoom for those who have paid or signed up for the Event.

facebook

facebook

 Or are you wanting to be Seen as the Expert on your FB Page?

You could broadcast with Xsplit or OBS

You could also broadcast with Zoom on FB Page

but you don’t have the “Scene” flexibility of Xsplit.

With a weekly Show

(I would suggest )simultaneously broadcasting on your website and FB Page at the same time every week.

In the end, cost is less important that what the stream accomplishes for you.

To learn more about how to GROW YOUR AUDIENCE with LIVESTREAMING optin here.

Categories: Livestreaming

4 Things ALL Articles Must Have – Don’t Forget!

The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earn a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.

Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

• Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

• Keyword Density

Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

• Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

• Linking Articles

And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

For more on article writing and blogs, go to The Business of At Home Business Membership to find out more.

Categories: Grow a Home Business Tags: Tags: , ,

Learn to adapt

pouring coffee into glass

In this great article it shows that restaurants and other businesses can adapt and be creative in these extraordinary circumstances to please their customers.

https://www.smartbrief.com/original/2020/04/restaurants-get-creative-premises-dining-create-sense-place

In Vancouver the restaurants are trying to beat the high commission of delivery services by doing it themselves or other optins  here  https://www.vancouverisawesome.com/food-and-drink/vancouver-restaurants-find-innovative-ways-to-deliver-the-goods-and-not-get-gouged-by-fees-2259917?fbclid=IwAR3ZA5tGPC74gT-8aXRJI7IRpSpaG6bd-DKCxo17ZAzqle7iWSHOzbgVoF0

What are you doing in your business to burst out of this crisis and be the exception to your customers?

Categories: Concepts

Two Basic Parts of a Low Cost Web Site Promotion

Seo spelt in scrabble disks

Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with a low cost. But there are not many web sites that have a truly successful web site with traffic all day through. What these individuals or companies lack is the most essential factor of success – a low cost web site promotion that really works.

If you have been trying to promote your own web site and you have received traffic every hour, my hands are down for you. But for those people who need assistance, who does not have the patience to promote their own product and services, and lacks knowledge to properly advertise themselves, here are some guidelines to help you achieve success with a low cost web site promotion.

Search Engine Submission and Ranking are the two basic parts to a low cost web site promotion. Both of the parts have the same effect on the market of the web site – for your products and services presented in your web site catches the people’s attention.

Search Engine Submission

The first inexpensive method of web site promotion is the search engine submission. This first part is the act filing information and submitting your web site to search engines. There are two types of Search engine submission – manual and automatic. For a low cost and effective web site promotion, automatic submission is ideal because after filling up the information, a software program would forward this information to other search engines.

Ranking

The second money-saving web site promotion is ranking. This refers to the numerical position in which your web site appears on a search engine, based upon the web site’s criteria. Some search engines rank the order in which your search results appear primarily by how many other web sites link to each page. The leading web sites on this order would eventually fulfill a low cost web site promotion.

Inexpensive Website promotion

Other types of inexpensive web site promotion you could use to boost up traffic on your web site are banner advertising, classified ads, text links and section sponsorship. Banner advertisements pop up above and below web pages, and sometimes in another window. Text links and section sponsorship may cost more, but these methods helps in promoting to your specified target audience. It wouldn’t harm your web site to try these methods.

Always remember that the effects of your not so costly web site promotion hits are increasing significantly each day. Don’t waste time; find an effective and affordable web site promotion of your choice today.


 

Categories: Grow a Home Business

5 Reasons Your Business Should Have a Podcast

Grow Your Captive Audience With Podcasts

Developing a podcast that people want to hear and will take the time to download and listen to on a regular basis takes a little work.

You’ll need to create a laser-targeted show that your audience gets value from, plus you’ll need to promote the show to your audience in multiple ways.

Laser Target Your Audience

You’ll need to create a laser-targeted show that your audience gets value from, plus you’ll need to promote the show to your audience in multiple ways.It’s imperative that you niche down your idea to a very narrow niche audience. This way you can show your passion and more easily identify the biggest pain points for your audience

Networking

The more ways you can find to network with your target audience as well as the movers and shakers within your industry, the more popular your podcast will become. Network with your audience, too. Remember that they’re the ones who will be listening.

Outreach

You need to let go of the fear and put yourself out there to gain a captive audience. Use email marketing, social media marketing, ads, and whatever else you can do to get out there. Put yourself out there and you’ll get more listeners. Make sure your website works, and that you’re on social media.

Referrals

When your audience listens to your broadcast they’ll love it, so it’s important to ask them to refer your podcast to other people they believe will love it. You can use incentives for your listeners to refer you by offering prizes and free gifts and even cash money if you want to have affiliates.

List Building

Always keep building your email list. The email list is an enormous key to getting repeat listeners and building a captive audience that sticks around a long time. Ensure that you send people to one of your lists whether they’re just curious or whether they’re listeners.

For more on growing your audience for your Busines get How to Grow Your Captive Audience with Podcasts.

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