Facebook Organic Reach

Facebook Organic Reach

Facebook organic reach has declined recently for businesses ( since April 2015) so businesses have to develop new strategies to reach their customers and get their engagement for their product or service. 

At www.quicksprout.com, they do many studies on how to increase customer engagement and they developed this Infographic to explain some of the ways you can reach out to your customer without having to do direct adverting. It is a great infographic so I had to embed ( they gave the embed code) on my website.  

How to Improve Your Facebook’s Organic Reach
Courtesy of: Quick Sprout

Google Plus Communities live on Profile

Communities on The Business of At Home Business Page

Boahb Google Plus Communities

Now, on October 7, 2014, Google has finally turned on the ability to show your Communities on your Business Page.  

What a great way for your interested customers to find you!  

Thanks, Google.  

Now, all i have to do is share my Business page link for anyone wanting to join my Community instead of having to send them a COLD invitation.  

Wow! great idea, Google. 

 This is amazing and why didn’t Google Plus do it when they started creating Business Pages?  
The ability to show Your Communities you have for your business where clients or customers or members in your community can come in and share and you can showcase your business by sharing your posts inside the community.  
Very targeted community is a benefit of the Community which you can create for your business.  So create a community for your clients right now on “Communities” in your Settings and turn it on on your Business Page or Profile Page. Easier for your potential clients to find.  
A big hug for Google today from me! :)    

Youtube spread your message

Video is the way to go if you want to grow your business.

According to Youtube (2014) Statistics


  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

YouTube Partner Program

  • Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
  • Thousands of channels are making six figures a year


  • Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
  • We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

  • Mobile makes up almost 40% of YouTube’s global watch time
  • YouTube is available on hundreds of millions of devices

If you aren’t creating video showcasing you and your products and services, you are missing a very large audience.  The Video above shows how to quickly setup a Youtube account and how to upload a video.  

Start today!  You are not sending your message out if you aren’t doing video and the audience for video is larger and getting larger.  We will have more information on Video and Youtube so subscribe to The Business of At Home Business newsletter to get more information.  As you can tell, by this website, I love video and I will always be keeping up with the changes in video.  

Special Reports

close up shot of notepad and pen


 Build your List and Make Money

Does your business enterprise need a boost? Consider using special reports to add revenue and build a business contact list for future use.

What are special reports?

Special reports are short reports that contain helpful information on a subject. The reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is very little work involved in creating them but they are versatile tools for building an online business.

One popular subject for special reports is how-tos. They direct a reader, step by step, how to do something. If you are knowledgeable with computer software and hardware, that is a perfect niche for special reports on your website. People are always having trouble figuring out their computers and you could help.

Marketing special reports

There are options for marketing your special reports. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list. For this type of promotion, use a shorter report like a five page report on how to navigate problems with Windows Vista (if your website has a computer niche).

You can create a five-part course and use the first part as the free promotion. It is your hook. Once they sign up for the mailing list, you can grant them access to the other installments through emails that also advertise your website products. Signing up for a business newsletter subscription can also be the reason to gift a free special report.

Making money

All of your special reports don’t have to go towards list building. Besides your other products or services, you can sell special reports on your website. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. Sell single reports or create various courses to interest your customers.

People love to learn about money-making opportunities. They will pay the money for any information that is a how-to guide to making money on and offline in various ways. How have you made money? Begin there with the subject of your special reports.

As your business grows, create an affiliate program. This gives customers a way to help you make more money and also make some for them. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.

There are a number of ways to use special reports. As you build your library and your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as Buy Two, Get One Free.

While your special reports are building your contact list, they are also making you money. With such a low cost to create them, your profit margin will rise.

For more marketing tips, subscribe to The Business of At Home Business newsletter. 

Top 10 things not to do in a Google Hangout on Air!



television set retro icon


Why did I want to do the Youtube video you see above the article? I wanted to create a video/audio version of the “Think Like an Entrepreneur” article on my website. Then I would take a copy of the audio out and put it into an audio player. I wanted to place a text, video and audio version of the Think Like an Entrepreneur all as one post on my website.

People have different ways that they like to consume and more importantly remember information. Some people like to read the article, some like to watch visual pictures and some like to listen to information. This is called VARK model- visual learners, auditory learners, reading writing learners (that ‘s me) and kinestic learners (not sure, i can accomodate those learners but we will try ). It is a type of (NLP) neuro linguistic programming which is a simple way of saying either I love to see pictures, I love to hear, I love to read text or I love to touch. Anyway, i expect the only way I could accomodate the Kinestic learners is to get them to do an exercise like mindmapping with blocks – worth doing to figure out how to think like an entrepreneur!

So, anyway, while I tried to make the multimedia version of the article with Hangouts on Air because it is a free, yes, free way to record yourself or your monitor screen, these are the 10 ways I screwed up doing my first Hangout on Air video.

1.  No light – always have lights shining if you want to be seen. It was dusk. 
2.  Messy background- don’t have distracting messy background -hide it with backdrop.
3.  Don’t press “Start Broadcasting” until you are ready to broadcast. That is why I am wondering if I had        stopped the previous broadcast recording. 
4.  Press Screenshare button before you press Start Broadcasting as (you can see) I hadn’t planned to        be in recording.

5.  Before you start a recording

    • Check your appearance
    • Check your background
    • Get some lights on 
    • Clear your throat
    • Blow your nose
    • Swallow the saliva
    • Take a deep breath

6.  Print out the article to read and read it a few times beforehand so you aren’t staring intently at screen         trying to read the article at same time. 

7.  Move the webcam or Camera to eye level so you don’t look like a munchkin staring up at camera.
8.  Remember “ScreenShare” means all of your computer desktop screen and you don’t have                        control over it.  So either:

    • Zoom in to what you want to share so it covers the whole screen 
    • Create a Powerpoint Slide of what you want to share and then make it a Full Screen Presentation. 
    • Even better, create a video of what you want to share and just run the video full screen!
    • Or just put your “Profile” picture from Google+ up on screen (that is one of the choices) and read your article into the microphone

9.  Remember to say out loud or read out load what you want to say a couple of times before you record.      As I loved the improvising “Thank you for coming” but I didn’t like the fumbling speech.
10.  Also be mute whenever you aren’t speaking your text, otherwise, you will be like me and mumble.

Edit your video afterwards either in Youtube Video Manager before publishing to edit out mistakes or download it from Youtube onto your computer to edit in your favourite Video editor like Camtasia Studio. Remember that there is always someone who had the same challenge as you. I did a search in Youtube for “how to download video from Youtube and I found an expert who demonstrated using a Firefox browser add-on you can use to download any video from Youtube. Of course, you should always have the rights to any video you use in the future.


Grow Your Business


mature businessman reading newspaper

Fred had a successful consulting service serving many clients in his community. He enjoyed his days in his home office but he was finding that he wasn’t spending the time with his family as much as he wanted to do. He hadn’t had a vacation in a year and he wasn’t sure he could be away from his home office without his clients being angry.

He took the time one day to look at his options for decreasing his workload while maintaining his lifestyle.
He could:
1. Hire and train an employee to help with client related documentation.
2. Partner with another consultant in his field sharing some of the workload while getting a “finders fee” for sending the work to the sub-consultant.
3. Find a support desk for his office administration who do all the office paperwork leaving him free to do the consulting.
4. Increase his consulting work by marketing his services on the internet to companies in other communities and setting up a virtual business with lots of automation to reduce his time and expenses in maintaining a home office. He would have to think “outside of the box” as it would be a new way to market his services.
Fred decided that spending time with his family was a high priority for his lifestyle so he put all four ideas into action by getting advice on resources available on the internet to help him decrease his workload while increasing his revenue. He hired and trained a personal assistant for his home office knowledgable in his consulting work. He paid for virtual office support and he got training in how to sell his consulting service on the internet.
If you are wanting to move your business onto the internet and international community, you should subscribe to The Business of At Home Business newsletter for tips and resources.