Tag: blog

    4 Things ALL Articles Must Have – Don’t Forget!

    The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earn a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

    Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

    But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.

    Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.

    • Keywords and Keyword Phrases.

    An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

    The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.

    • Keyword Density

    Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

    Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

    • Good Article Content

    Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

    People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

    • Linking Articles

    And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.

    For more on article writing and blogs, go to The Business of At Home Business Membership to find out more.

    Categories: Grow a Home Business Tags: Tags: , ,

    5 Reasons to have a Blog in your Business

    Marketing – the action of promoting and selling your products or service. 

    5 Reasons why you should  blog in your business?

    1. It is a free marketing tool to use on your website and in social media.
    2. It brings awareness to your Brand as other businesses learn about your company who may want to connect or partner with your business.
    3. It is good to showcase your authority and knowledge about your product or service.
    4. Visitors find a way to connect and enjoy reading about company activities or events.
    5. Most importantly, visitors get to know, like and trust your business as a company they could do business with and they are more likely to find that your business has the solution to their problem.

    Click Here to Get “Blogging for Business Made Easy!”
    You may say you don’t have time to blog on your website about your business but you are letting a free opportunity for you to market to your customers slip away if you don’t! Blogging has become a way to market yourself and your products or services to website visitors and out on social media. People do want to hear what you are all about when they are looking for a solution to their problem. If you are out there blogging and doing social media posts, whether you are a small home business or a large corporation, your words will speak for your business.

    The more insight and peeks behind the scenes you get, the more that people will see you have authority in your field and line of work/service. Why You Need to Stop Waiting and Start Blogging (like TODAY) – SoulScripts
    Click Here to Get “Blogging for Business Made Easy!”
    Even if your business is a large one, and you’re setting out to create a blog that speaks to your customer base, there are always ways to make it personal. Show that you understand the issues they’re facing and the problems they’re looking to solve. Use your blog posts to demonstrate to your audience that you’re the best solution to those issues and problems.

    Having a voice doesn’t just mean the act of talking or writing. It means having a point of view, being distinctive, and maybe even a little opinionated or controversial. There is a lot of noise on the Internet, and one of the biggest challenges that people face is sifting through all of that noise in order to find the content that’s interesting.

    How are you going to create all the content for your blog?

    According to Neil Patel, if you write 10 ideas per day then by the end of the year, you will have 3650 ideas!

    The great thing about writing down 10 ideas a day is that you’ll become, as James Altucher says, an idea machine. by Neil Patel’s Guide to Blogging Consistently

    Then if you save an hour before day just to focus on your blog content; it may take you a few days to write 300 -500, words and then a couple of days to add images, proofread and add a call to action then you will have new blog post every week only from one hour a day!

    If you aren’t into writing content but find it easier to do audio then collect your thoughts and jot down the important points you want to make and then get out your microphone and record! Your audience may also be busy and they would enjoy listening to you and your personal thoughts then reading. Who has time!?

    The voice of your blog should be a good fit for the product or service you’re selling. For example, if you are an affiliate marketer for natural health care products, then a writing voice that’s positive and nurturing is almost certain to be more appropriate than a voice that’s “in your face” or that uses risqué humor.

    For more on blogging for your business check out

    Click Here to Get “Blogging for Business Made Easy!”

     

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    Blog Posts – Inspiration from Unlikely Sources

    Starting a new blog is exciting. You’re full of passion, you have a lot to say, the blog posts seem to come out of nowhere and you’re buzzing along building that stellar content for your important audience. Then… you hit a wall and can’t come up with anything to blog about. The more you think about it, the more blocked you become. So you try a few of the usual writing prompts, get some posts up, then run dry again.

    Here are some more unusual ideas to inspire your next blog posts:

    1. Have your significant other or a parent (someone who is not an online marketer) ask you 3 to 5 questions about what you do online all day and how you make your income. Answering these in a post not only helps you gain insight into what you actually do with your time, but allows your readers a chance to be a voyeur in your work day, week, or month.

    2. Go to the library and pick a magazine not in your niche. Think about how your business is similar to the magazine niche. Compare and contrast. Say you reach for a knitting magazine. What do you and a knitter have in common? You have to pick a project and focus on it, plan ahead to get all the pieces and tools for the project (different colors of yarns and knitting needles vs. video, graphics, squeeze page, etc.), learn the parts you don’t already know as you go, and so on.

    3. Do an acrostic poem using the letters from an important word in your niche. Don’t really do a poem; make it a paragraph for each letter. Pack these paragraphs with really helpful information. Tip – don’t pick a really long word or you’ll have a ton to write!

    4. Write a ‘What If’ post. What if Joel Comm contacted you and wanted to do a joint venture with you? Or if you write a gardening blog, what if HGTV wanted to feature you on an episode of Yard Crashers? Make it something out of your everyday realm and have your readers join in.

    5. Think about one of your biggest screw ups since you’ve been blogging. Now share it, the whole ugly story. Your readers will appreciate your honesty, transparency, and humanness. They’ll also learn what not to do.

    6. Pick 5 (or 7 or 10) words or phrases that best describe you and your blog and why. While it’s tempting to just use positive words, throw in some that don’t show you in the best light. For example – good writer, transparent, procrastinator, funny, unfocused, super affiliate.

    With these ideas, you should be able to write some good blog posts. They will be informative and have elements of You in them. That’s the winning combo for any blogger.

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    What Is Scaled Content?

    Content is truly the lifeblood of your online presence. Content comes in many different forms from video, to audio, to text and everything in between. There are many different types of strategies you can use to develop your content. One is to create scaled content.

    Making the Most of Scaled Content

    Scaled content is all about creating the right content for the right audience and delivering it with the right technology. You’ll want different content for product pages, email messages, and marketing collateral that all describe the same thing, and you’ll want to use different words and sometimes different personalities to fit the form and technology you’re using.

    In addition, scaled content allows you to continually evaluate how it’s working. For example, do you have a way to tell whether or not the memes you pushed out through Twitter converted to leads or sales? Scaled content requires the technology to be in place to evaluate the effectiveness or ineffectiveness of the content.

    Finally, scaled content requires that you have teams in place that can be trusted to make good content decisions – whether it’s real-time content marketing or planning for content being pushed out months from now based on product marketing material. Scaled content is visionary, builds relationships, and is assertive.

    Increasing the reach and impact of your content is difficult. But, if you put the right content into the right hands you can increase your reach across marketing channels. One way to do this is to offer affiliates editable content that they can use in their marketing efforts. Another way is to provide content like that to everyone who works in your company that they can use to get the word out. Or you can get colleagues and associates to share your information.

    If the content is clear about what your objectives and goals are, while adhering to your company values, then it will work well to do what you want. The point is that you provide awesome content for sharing and commenting and you end up turning the content into more than it was to start with, because more eyes will see it due to more sharing and commenting. If your content is top-notch, they’re going to feel proud to share it.

    Focus not only on content creation but on content curation, too. You want to become the hub of the information that flows from all directions about your product, service, and audience. Your affiliates can use the content that you’ve created and add their own voice, as can your co-workers, virtual workers and brand ambassadors. By making it their own, it’s not duplicate, even if the messages are the same.

    How to Scale Content

    To scale content, you can:

    * Curate content
    * Revive your original content
    * Send one message on multiple platforms
    * Provide editable content to affiliates and associates

    It can be hard to be relevant multiple times per day on multiple channels when you only have so much time and money to spend on content. But, if you get help via affiliates and those who work with you, as well as from colleagues and friends, then you can make your content work that much harder. Essentially scaling content is about getting the most out of the limited amount of content you can afford to produce.

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    Tips for Sharing Your Unique Voice and Vision with the World

    Your blog, website, email newsletter, social media posts and other means with which to communicate with the world is how you’ll share your unique voice, vision and perspective. These things that are unique to you, are what will make your blog stand out from the competition in a way that resonates with your audience.

    * Blog Regularly – The first thing you need to know about getting your vision and voice out into the world is that you need to do it regularly. Blog regularly, update social media regularly, appear as a guest regularly and take every opportunity to be yourself representing your brand regularly.

    * Mix Up the Formats – A blog doesn’t have to be text based. It can be in the form of infographics, memes, podcasts, videos and more. Use every content format that you can as long as it fits within your brand and the image you want to portray. Repurpose content into new forms to get the word out to more people.

    * Create a Plan of Action – The content that you create should have a purpose. The best way to ensure that the purpose matches your goals is to develop a content plan that you will use across all channels and that encompasses all promotions planned and events scheduled. Additionally, your plan can include current events and updated news if you’re ready.

    * Understand Your Niche – You can never study your niche enough. Devote some of your time each week to understanding your niche, backwards and forwards. Study the history of your industry as well as what is happening today and what might happen in the future. Keeping your ear to the ground will make you a go-to expert in your niche and keep your blog current.

    * Know Your Audience – While you do want to add your own vision and voice, it’s also important to understand how far you can go without upsetting your core audience. For example, if you start a blog for people who choose to be childless and then change your mind, that’s okay, but realize that you’re going to change your audience entirely as well as the focus of your blog.

    * Don’t Be Afraid to Be You – One of the most wonderful aspects of being online is the ability to be free to be yourself. You will find support and belonging for any lifestyle. You’ll also find detractors. But, to be truly authentic you cannot worry too much about your detractors. Put your audience and your true self first and foremost.

    * Be Consistent across All Channels – Whether it’s your blog or a social media channel, it’s important that you keep the same flavor, voice, and vision apparent in each space. This will make you appear more trustworthy and help your audience get to know you even better.

    * Engage Authentically With Your Audience – Outside of blog posts, social media posts and other forms of content that you put out into the world, there are discussions and commenting in which to engage. Be yourself when you engage with your audience, too. They want to know what you really think and this is a great way to do so.

    Each blog post or other content that you send out into the world are important all on their own. The content spreads your message, establishes you as an expert, and drives traffic through keywords and more. Each deserves the attention called for to bring your unique voice and vision to them.

    Even if you hire someone to write for you as a ghostwriter, it’s important that you edit the content to bring more of yourself to the blog. Whether it’s a sign-off phrase you want to use, or a special way with words that impact the readers doesn’t matter. What matters is that you’re consistently yourself no matter where the content appears.

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