To Grow a Home Business

Hi this is Jane Gardner and welcome. This is all about growing your home business. And today we’re going to just be talking  about some of those strategies they could have in order to grow your business. As I have mentioned previously, I’m going to be talking about growing your blog doing anything with your home business whether it’s offline or online on the internet.

So first off, we’re going to be talking about some of the offline strategies of course because these are some of the standard strategies that you have throughout time to grow your business.

We’re going to be looking at networking and marketing.

We’re going to be looking at outsourcing and we’re going to be looking at promoting your business in order to create more awareness for your business.

These are some of the ways that you can grow your home business whether it was 1990 or now. Then we’ll be looking at the Internet and how having the Internet has increased the possibility for you to grow your business. Whether it’s offline or online today you can have a larger Internet international audience for your business and especially if you can do your business in different languages you can have an even larger market. We’ll be looking at your market potential on the internet.

I can tell you right now there was 3.6 billion people on the Internet and I’m sure by now there’s probably more so I’ll keep you up to date on the number of people that are on the Internet and hanging out where they’re hanging out and how you can grow your home business by going where your market is.

So we’re going to be looking at some of the new opportunities for you as a business to grow your business. Of course the most important one being of course the opportunities on the Internet but also by looking at partnering with other businesses and creating a collaboration in order to have a larger success and outsourcing. Being able to outsource some of your work, so that you have more time to grow your business rather than working in your business. So we’ll be looking at growth strategies that will help you save time and money in your business. So if we can get your business to grow by 5 percent, 10 percent or 25 percent just getting your business onto the Internet creating awareness for your business on the Internet. Even if you’re an offline business the Internet is important for your business because at all times you have to be able to grow your home business so you have a strong structure and foundation to your business.

So yeah that’s all we’re looking at and I hope it’ll be useful for you and grow your home business Fridays. Let’s see what should we leave you with today. Think about your own business and what you want to have your business grow at and how you want it to increase by 5 percent. Have a look at your productivity in your business and see how you can be more productive in order to have the time so you can grow your business.

We’ll be looking at social media. So if you haven’t got yourself a social media account on Facebook or Instagram or Twitter, it’s about time that you did. So we’ll be going over some of the reasons for why you should be getting on on social media even if are a home based business who thinks you don’t cater to people on the Internet. I can certainly show you some businesses that have been successful on Instagram, for example, posting photos of ships. These are ships that are shipping! They have people who actually follow them. So it’s not impossible for you to grow your business with social media and on the Internet. And so we’ll be looking at some of the ways you can do that in the coming months.

So I hope you’ll join me and subscribe here at and will talk to you again next week. I’ll start with the basics. Start with what did we do back in 1990 when we were growing our home business. I had one of the original guerrilla marketing handbook so we were going over some of the simpler ways that you can sell your home business by doing some marketing for it. And if you have already know about that well we might find a few new ones for you on next week.


To Run a Home Business

This is Thursday so we’re going to be talking about running a business. Today is the first one so we’re going to be just talking briefly about some of the things that we’ll be talking about in terms of running your home business. I know that you may be just starting a home business but you may also be running a home business and later we will talk about growing your home business. I think I should talk to you about running your home business just so that you know in case you’re new at this, some of the challenges ,and of course, some of the pleasures of being able to run your home business.

So I’m Jane Gardner and as I mentioned before, we have a structural engineering firm that we have had for 20 years out of our home and our home office. We’ve earned a certain reputation and I would expect in our local community as an offline home business and ,to be honest, most people don’t know that we’re here in business because usually they only find us when they need us. But that’s what’s called “word of mouth”. So if you can develop word of mouth in your community about your home business then you don’t have to pay anything for advertising. We do have our ad obviously in the Yellow Pages. We keep that in there for those who are interested in just finding a local engineer. We do have a Web site and that now is being used more often by people to find us. We have a lot of local referrals from business people who do business with us before.

So I think we can say that in running a business, one of the most important things for you is your reputation and we will certainly be talking about that.

I usually do the organization and productivity for home business so I keep all the files and government taxes and keep the deadlines for our insurance and and all these other things so we’ll be talking about how to organize your home business so you don’t get overwhelmed by all that. All the paperwork and the work that you have to do that isn’t even part of your actual business but is actually something you need to do to run your home business. We’ll be talking about maybe some tips on organizing your business so that it’s much easier to do. Also that you will be able to be more productive so that you’re out there promoting or selling your home business or getting more clients instead of having to always be running around doing your bookkeeping or doing your filing etc.. So of course that means also we will be talking about outsourcing and hopefully at one point be able to afford to hire a few employees.

We’ll be talking about that and we’ll be talking about cash flow. Cash flow is one of the most important things in your business in terms of making your business successful and how you can try to keep the cash flow going. Even though you of course you’re having to do all these different things in your business like your filing, your organizing and you’re selling it and actually producing whatever it is you’re selling. We’ll also talk about some of the skills that you need as a solopreneur or maybe some of the mindset you might need to do every day in some of the meditation or the calming influences or the time you need for your health as well as some of the technical skills you’ll need in a home business. Unfortunately whether you like it or not as a solopreneur, you have to at least be aware of certain technology and certain skills so that you can be quicker and produce things much easier and not be stuck by either not knowing how to do something maybe on your Web site or at least having a web developer who is slow and slowing you down because they’re not getting something done for you. Well you should learn how to do it yourself. So there’s always I think we talked about a lot of that is being Jack Jill or jack of all trades.

We talked about that in our season one, we went over some of the skills you might need running your home business. We’ll be talking a lot about how to make your home business more productive, more organized, save you time and save you money so that you can go out there and sell more and not have to be working in your business. But in terms of actually producing whatever it is you’re selling in your business or just getting more clients whatever it is you have to be able to be organized enough to be getting that going and running your whole business in the most efficient way for you. With of course the Internet there’s lots of plenty of ways that you can save time and money. So I’ll be going over some of those and maybe some of the technology that might be worth you getting especially if it’s free in order to help you and your business.
So we will be talking about the nitty gritty and the down and dirty as we like to say on running your own business on Thursdays.

Hopefully you’ll find this very useful. Every week, I will try to make sure that I have at least three tips for you on that you can take away. Three questions for you to think about every week about how to organize your produce or make your business run more efficiently.
But for today I just wanted to mention that there’s a few things and we’ve talked about quite a few ways to make your business more efficient, run better and easier and save you time and money because saving you time will make it possible for you to go out there and either make more sales or maybe have more time for your family whichever is more important to you. =
So we’ll do that next week. We’ll start talking about some of the things that we can do to make you a jill or jack of all trades so that you aren’t always having to wait for others instead of you can take control of your own business.
. I just thought I’d introduce the ideas and go or some of the ideas that I’ve had and helped in my business as well.

Selling Sales You and Your Customer

Well today is Wednesday and it’s all going to be about selling sales and your customers.

Today, I wanted to start off by talking about how you don’t have to be salesy in order to sell as a human being.

You sell yourself all the time and you sell ideas that you have all the time.

When you were a baby, you would always try to persuade your mother or father that you wanted a certain food or that you would could see that either doing a tantrum or you would smile and be happy and you could make them understand that you wanted something. As you got older we were always putting our “best face forward” as they call it to people in your school. You wanted to have friends so you always either went with the crowd or you persuaded others you were someone to meet. You’re always persuading other people to do what you were interested in.
So, it comes to reason that “To Sell is Human.”

Of course, there’s a book called “To Sell is Human” by Daniel Pink that I’ll go into it further another time but I just want to say you don’t have to be intimidated by the idea of selling because you’re doing it every day;

  1. you’re giving a first impression to someone new that you meet;
  2. you’re showing people you’re interested in what they have to say or you’re ordering people around
  3. always whatever you’re always selling and always having a certain face that you put forward to other people.

So, what we’re going to be talking about is first how we’re always selling anyway so it shouldn’t be foreign to you and to not be intimidated by the idea of selling but I’m going to be talking sort of backwards in terms of we’ll be talking about because we are talking about the customer first because really “it’s not what you’re selling as much as what your customers want.”

Of course, first you have to define who you think your customers are and what they want before you can approach them.
Give them a solution to what they want to buy and what their pain is or what they desire to have.
So we’re really actually not going to be talking about selling so much as trying to understand who your customer is and what they want what they want to experience with you and what they enjoy and all those kind of things. So, first of all, we’ll probably be talking about the actual process of selling itself and we will be talking about how you can give a good impression to others in terms of selling and how you can be more human in your selling and use your human skills as you are.
Now you don’t have to become that enthusiastic loud salesmen of the old days because with (of course) podcasting as we have now and being on video, you can still be human and connect with others and be engaged by these type of media.

So, in Season 1, I talked about first defining who your customer is and how you can do that as well as researching what they want and where they hang out so that you can find out where they hang out and connect with them there and obviously figuring out what they actually want rather than what you think they want and then selling them the solution to what they want.
Then after that develop the relationship such that you can also then give them what they need in terms of what they want as well.
So as long as you can learn how to define what they want and give them that solution then you will be able to sell very easily to them in terms of having a transaction of money for what the solution is that they want to have from you.
Of course, we’ll be talking about my business and with my husband as well as other businesses and how they work and how they sell and how they market and also offline as well as online. A lot of offline businesses can go online and become more internationally known so that’s awesome. We’ll be talking a lot about how to market yourself and probably growing your business because we’ll be talking more about the internet. But today I just wanted to mention to you that first.

  •  It’s about your potential customers and do you know what they really want.
  •  You don’t have to sell or be salesy.
  • You can just be human and use the way you are.

We’ll be talking about that further in a later episode. Use the way that your personality is and you can then match it or change it to match your customers personalities such that they feel that you’re an old friend and that it’s not a matter of selling.
It’s just a matter of being human to human and realizing that you have the solution to what they want.

So I know that sounds all very confusing but I certainly thought I would start out with an introduction to selling and then we’ll be going on to understanding that selling is not about you, it’s about your customers of course.
First you have to figure out who your customers are.
So we’ll see you next week and will be starting on finding out who your customer is and what do they want.
So ask your questions or ask yourself that question over the next week and maybe you’ll find out that the people that you thought were your customers aren’t actually and other people and others who actually want your solution that you hadn’t thought about selling to see you next week.  Subscribe on Itunes.

Your Big Why -Why do you want to start a home business

Welcome this is Jane Gardner and welcome to start your own home business on Tuesday.
No don’t start it today :) just start your own business Tuesday.

So,let’s start by talking about why do you want to start a home business.

For those of you who are thinking of starting a home business ask yourself “Why” first and then ask yourself “Are you willing to do the things that are needed in order to start a home business?”
“So why are you starting a home business?” Is it because you want to make more money in your life or do you want to be in control of your own life and be able to be your own boss? “Are you desperate for money?” “Are you wanting to support your family better than you are now?” Do you think that it will be a quick way to make more money but you are disillusioned because starting your own home business will always be a challenge. It will always have its freedom and it may always have its challenges as well as its triumphs. So let’s have a sit down and figure out exactly why “what’s the big why” for why you want to start a home business.

Next week, we’ll look into researching and thinking about what kind of home business you want to have. Just so you know, I am interested in talking about online Home businesses as well as offline Home business. Obviously being in a structural engineering firm, our own business that is local and we work in the local area. And obviously we’re not doing any international work or otherwise I would have mentioned it. So, but of course, now there are very few home businesses that are always local. You can always get customers on the Internet now and expand into the Internet.

So, we’ll be talking about offline home businesses as well as online home businesses.

But today I want to just sit down and ask yourself ” why you want to start a home business?”

So for example, my husband and I are in our home business and we’re both in our 50s to 60s. We’d like to retire well but basically my husband cannot retire without closing down the business or he would have to get someone else to take over. So my big “Why” is to try to figure out how I can help others start their own home business by sharing my knowledge and wisdom and some of the practical skills and technology and resources that you can use to start a home business. while at the same time, adding some revenue to our life so that we can retire.

We’ll talk about a practice as a business another day (I’ll just write that down). But our practice is not really a business. For someone who’s an individual like a doctor or dentist or an engineer where basically the business is you. So we’ll talk about that another time and another night whether you want to choose that kind of business.

But today my big why is to try and set up another business so that we can retire and enjoy our retirement as well as earning some revenue to enjoy our life while we’re retired and sharing my wisdom.
So what’s your big why?

Do you have family that you want to support? Certainly we all do have family members who need to have some support from us in terms of money. Do you have children that you want to help go to school or you want to help your grandchildren? Do you want to help other family members with some resources?
Are you looking to earn some extra revenue so that you can enjoy your retirement earlier than you expected or even not retirement just being able to support your family because the job that you’re doing right now, your day job is not fulfilling and you need another choice?

Is your Why you want to start a home business big enough so that you can be able to continue on to start your home business without quitting basically. So my big why is basically I’d like to be able to retire from our engineering firm and my husband as well and  because otherwise we’ll be working till we are 75.  So this is just my Big Why is being able to share my wisdom in order to have the revenue come in so that we can we close our engineering firm.

So what’s your Big Why?

Are you looking to support your family members? Do you have big medical bills coming up that you need to have support for? Do you have family members who are not in the best form of health and you need to help support them? Some of these things can really help you to have a think  before you start a home business to realize that you need to support yourself and your family with this.  In those days where the day is long and you’re struggling and you’re having a challenge or you don’t have the amount of money you’d like to come in that you know you have the potential to come in with your business- your WHY has to be Big!

I will help you to remember that Why you’re doing this and the days that you’re spending time in front of the computer or learning a skill or phoning up clients to find out what you need to do or even doing the work for your clients on the weekends instead of  spending  time with your family.

Are you willing to sacrifice that kind of time in order to have a better life for your family?

So that’s what you have to think about  before you start a home business. It’s whether or not you’re willing to sacrifice some time with your family or sacrifice your pleasures. Spend less time in front of the TV or take some time on the weekend and do some work that will help you move forward in your business. Or maybe you have more immediate desires to start your home business because it’s an urgent need for money. You have to realize that when you start home business you really need to have a very strong Why or why you’re doing it in order to get through the days -when you’re starting the business and when you’re struggling to get clients or you are starting to figure out something on the computer or you’re not going to your son’s baseball game because you have to do some work in order to move forward with this business.

You have to figure out if you’re willing to sacrifice that kind of time with your family in order to make a better life for your family.

So think about  your Big Why.
Why do  you want to start a home business?

Are you just tired of getting you know your current job. You don’t think it’s going to move you forward in your life. You won’t  get  the house that you wanted or the family life you want?

Are you willing to sacrifice some time and some money probably just to get started on your home business?
Whether or not, you that would sacrifice time to  get through the time that you need to work on make your whole business successful?
So next time I think we’ll talk about some of the ideas for an offline home business  because I find that no one on the Internet is actually talking about offline business.

Since we started as an offline home business,  I think we should go over some of the ideas and the things that you need to have in terms of being an offline home business. Some of the simple businesses you could have offline as a business as well as maybe  some consulting businesses you might be able to do.  So, we will talk about off line business next week.

So, have a think about your Big Why.  Think about whether or not you’re willing to sacrifice your time and maybe a little bit of money in order to get started with your Home Business.

Mindset of the Entrepreneur

Welcome. I’m Jane Gardner. And today on Mindset Monday, we’re going to talk about being an entrepreneur and what a mindset of an entrepreneur is and whether you are capable of being an entrepreneur due to your mindset. Over the next few weeks we’ll be talking about some of the ways you can be challenged as an entrepreneur in terms of your mindset and how you can conquer those challenges. You do not have to be born an entrepreneur and you can actually learn to be an entrepreneur. You can also train your mind to have the mindset of an entrepreneur.

Unlike what some people say that you have to come from an entrepreneurial family, over 50 percent of successful business owners come from the middle class and 35 percent were either poor or working class. So you don’t have to be a family member of an entrepreneur.

You can change your mind in order to be an entrepreneur. So don’t let that stop you. The idea that you don’t know what it is to be an entrepreneur should not stop you because we can talk about changing your mindset as we go along.

Ask yourself these questions because I believe that you shouldn’t quit your day job as I mentioned in order to be an entrepreneur that you should be at least thoughtful about your process etc.

So let’s ask these questions of yourself.

How many of you would you agree that.

I don’t like to risk my money.” Not at all.

“I would never think of quitting my job and risking my life savings.

“I like the idea of being my own boss. I’m not sure I would be good at it.

“I’m willing to take responsibility for my actions but I still don’t want anyone to find out about my mistakes.

I sometimes have good ideas but often have no idea of what to do.

Well, if you agree with any of those statements you are a reluctant entrepreneur at heart.I invite you to join our ranks because you don’t have to be a risk taker in order to be an entrepreneur.

As I mentioned yesterday, one of the books I highly recommend is “The Reluctant Entrepreneur” by Michael Masterson and read through that and start learning how to train your brain to be the successful entrepreneur.

So for today I want you to think about who you think is a successful entrepreneur. Next time, we’ll be talking about some of the entrepreneurs you may not know of who have conquered their inability or their fears. Being an entrepreneur and becoming a successful entrepreneur is regardless of being a risk taker or trying something without even thinking beforehand because you or anyone else can be an entrepreneur. All you have to do is try to have a positive, committed attitude and have a natural love of a challenge and the ability to manage a lot of stress and work at a high level and the willingness to take responsibility.

These are some of the ideas of having the mindset of the entrepreneur and if you don’t have them now you can certainly learn how to train your brain in order to be challenged as an entrepreneur.

My husband and I have been entrepreneurs for 20 years we work on our own. Every day is a challenge and every day is a pleasure. Every day is a day where we don’t know what the next day will bring, what work will come but we accept that work will come and we continue on. We will also have a huge pile of work for the day and know that there’s a huge pile the next day and we have to get through it.

So , you have to have a few traits of the entrepreneur to succeed. In season one, I talked to you about some of the traits of an entrepreneur. I’ll go into more detail in the second season on what the traits of the entrepreneur is and some of the ways you yourself can learn some of these traits and train your brain to have the mindset of the entrepreneur.

So I hope you’ll come along with me on the challenge and the triumph of being an entrepreneur on Mindset Monday. We’ll see you next week.

Just have a think about “are you an entrepreneur now” or “do you want to be an entrepreneur in the future.

Do you want to take action and get control of your life or at least make some extra money too as a business person so that you can have a more successful life and that you can have the things that you want and you can help your family and you can help yourself and you can control your life. So we’ll see you next week. Subscribe to the podcast on Itunes.

Solopreneur Success Strategies Season Two on HomeBizStartup



Welcome to season two of Solopreneur Success Strategies. This is Jane Gardner and we’re going to be talking about business startup. We’re going to be talking about starting running and growing your own home business whether offline or on.

Monday is all about mindset. Tuesday is all about starting a home based business, Wednesday is all about selling, sales and your customer. Thursday is going to be about running your home business. Friday will be running your home business. Saturday is all about putting systems in your business and Sunday is all about strategy. So subscribe to this daily podcast and help you get started running and growing your own home business For more information go to [27.7]


Hi this is Jane Gardner. And welcome. This is all about you because we’re going to be talking about how to start run and grow a business in season two of Solopreneur success strategies. So I’m going to be giving you some tips and tricks in five minutes or less on the various subjects from mindset on Monday, Tuesday is about starting your home business, Wednesday is selling and sales and your customers, Thursday is going to be about running your home business and Friday is about growing your own business. Saturday is about systems as we mentioned in our introduction. Sunday is all about strategy. As it is Sunday today, I’m going to give you some strategy to think about for the idea of starting a home business. So today, I wanted to just to introduce you again to myself. I’m Jane Gardner. I have a Web site where I talk about sales and I’ve had my Solopreneur success strategies podcast there as well as the web- tv show and we talk about your message and your brand and who you are and how you sell. I have started a Web site called which is the business about home business membership where you’ll be able to go in and start learning how to run and grow a home business.

But today I’ll just talk about myself and why I think I can help you. I’ve worked in engineering firm with my husband for the last 20 years. We started in about the 1990s when the Internet was just in its infancy.

Our business was always very local based and wide in terms of our clients. Now in terms of where we are in western Canada, we basically do renovations and retrofits and some new construction. My point to all this is that most of the time we are a “word of mouth” business that is local. So if you have a good “word of mouth” on your business then you get more business. So that’s a tip for you on starting a home business in the local area.

Always make sure that you have good word of mouth about your business.

In about 2013, I decided there might be time for me to go out and help other people start their own home business and find out what the resources and tools and the ideas and mindset that you need in order to start a business. So that is why I am here now. We’re going to do Season two of Solopreneur success strategies just talking about starting running and growing your business as well as putting together a strategy for your business.

So today I just wanted to talk about the first strategy that I want to talk about which is if you’re thinking of starting a business consider it as to be a business that you will start part time. You will not quit your day job in order to start on business even though you know it might be a successful business until you start selling in your home business. You really should consider testing your idea and doing some research as well ,as of course, trying to sell your service or product to your market.

I would certainly suggest today that you consider buying the book “Reluctant Entrepreneur” by Michael Masterson.

It’s a great book to read to realize that you need to be able to test the market before you actually start a business in order to see whether or not they’re interested. So one of the ways I test the market is by having this podcast and seen how many people want to listen in. One of the ways that you can test your product or service is to do something like this and do a podcast on the subject. You’d be surprised what kind of people are interested in it and you can find your audience there as well. So that’s one thing you can do certainly for free. It’s just a matter of using their time and getting the voice in order to learn how to create a podcast. So we’ve given you one tip.

First don’t quit your day job.

 Recommend to get the book “The Reluctant Entrepreneur” by Michael Masterson to give you some ideas.

I’ll be giving you some other ideas from that book in order to get you going and thinking about starting your whole business. And of course on Tuesday I believe is starting your home business will be given you more tips about how to research and find out how are whether or not you should start the business you’re thinking of.

The other idea is why not do a podcast and see whether or not there is a market out there if there’s people who are will listen to you about your business. That’s the other tip.

Certainly in my business about home business we can certainly learn about how to do the research very easily in order to find out about your market. We’ll be talking about other ways to find out whether there’s a market out there for your business. But today I just wanted to introduce myself on Sunday.

Monday will be about mindset when starting the whole business and I will give you tips and tricks to think about selling on Wednesday. Thursday will be running a home business , Friday is growing your own business and Saturday is systems. On Saturday, systems will help you to save time and money. Sunday will always be about strategy.

So today we talked about having this strategy to realize that you shouldn’t quit your day job. You should do this new business you’d like to start part time and see whether or not there is a market out there by selling it and testing whether or not you can sell the product or service out there. So we’ll talk a bit more about that next Sunday. But for now this is Jane Gardner on Solopreneur Success Strategies. This is season 2 and we’ll be getting into the nitty gritty and down and dirty for starting your own home business and running and growing it. So thank you for listening. I hope that this podcast will give you some ideas to think about and subscribe on Itunes.


Season 2 of Solopreneur Success Strategies is coming!

Season Two of Solopreneur Success Strategies is arrived over on iTunes or Soundcloud or iHeartRadio.

Jane Gardner will be talking about Home Business Startup.

We’re going to be talking about starting, running and growing your own home business whether online or offline. Monday is all about mindset, of course!

Tuesday is all about starting a home based business,

Wednesday is all about selling, sales and your customer.

Thursday is all about running a home business,

Friday will be all about growing your home business,

Saturday is all about putting systems in your business and

Sunday is all about strategy.

So  you’ll be able to listen to this daily podcast to help you get in motion and implement ideas to start run and grow your own homebiz

Subscribe on Itunes


What should I know about starting a Home Business?

You should be aware of the regulations that might affect the business you are interested in running from home.

I know rules and regulations are boring.

However, the government whether overall or local has the power to close your business down once you get started.

Whether your business is in your local community or on the internet or both, there are always rules.

Other than the government wanting their taxes from your revenue and the government wanting to make sure your business work environment is safe for your employees, your neighbours whether living in the home beside yours or apartment across the way from yours will be the biggest issue which some people don’t consider when starting their business.

Your neighbours can complain about the new traffic coming to your home office. Your neighbours can complain about lack of parking from your client visitors taking up spaces. Your neighbours can complain about the increase in noise or the increase in smells etc. from your new business. The neighbours go to local authority who can fine you depending on the bylaws or rules in your community. In an apartment complex, all these complaints can apply and you could be evicted if there is rule on no businesses in your apartment bylaws.

We started back 20 years with our own home-based local engineering business when home-based business bylaws were only just being created but we have always made sure we are a quiet neighbour by making visits to clients residence a priority and clients come on infrequent basis to your home office.

Believe it or not, even if you have a business always on the internet, if your neighbours notice increased deliveries they can complain to local authority.

So, always be a quiet neighbourhood business. :)