Category: broadcasting

5 Reasons Your Business Should Have a Podcast

Grow Your Captive Audience With Podcasts

Developing a podcast that people want to hear and will take the time to download and listen to on a regular basis takes a little work.

You’ll need to create a laser-targeted show that your audience gets value from, plus you’ll need to promote the show to your audience in multiple ways.

Laser Target Your Audience

You’ll need to create a laser-targeted show that your audience gets value from, plus you’ll need to promote the show to your audience in multiple ways.It’s imperative that you niche down your idea to a very narrow niche audience. This way you can show your passion and more easily identify the biggest pain points for your audience

Networking

The more ways you can find to network with your target audience as well as the movers and shakers within your industry, the more popular your podcast will become. Network with your audience, too. Remember that they’re the ones who will be listening.

Outreach

You need to let go of the fear and put yourself out there to gain a captive audience. Use email marketing, social media marketing, ads, and whatever else you can do to get out there. Put yourself out there and you’ll get more listeners. Make sure your website works, and that you’re on social media.

Referrals

When your audience listens to your broadcast they’ll love it, so it’s important to ask them to refer your podcast to other people they believe will love it. You can use incentives for your listeners to refer you by offering prizes and free gifts and even cash money if you want to have affiliates.

List Building

Always keep building your email list. The email list is an enormous key to getting repeat listeners and building a captive audience that sticks around a long time. Ensure that you send people to one of your lists whether they’re just curious or whether they’re listeners.

For more on growing your audience for your Busines get How to Grow Your Captive Audience with Podcasts.

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Top 10 things not to do in a Google Hangout on Air!

 

 

television set retro icon

 


Why did I want to do the Youtube video you see above the article? I wanted to create a video/audio version of the “Think Like an Entrepreneur” article on my website. Then I would take a copy of the audio out and put it into an audio player. I wanted to place a text, video and audio version of the Think Like an Entrepreneur all as one post on my website.

People have different ways that they like to consume and more importantly remember information. Some people like to read the article, some like to watch visual pictures and some like to listen to information. This is called VARK model- visual learners, auditory learners, reading writing learners (that ‘s me) and kinestic learners (not sure, i can accomodate those learners but we will try ). It is a type of (NLP) neuro linguistic programming which is a simple way of saying either I love to see pictures, I love to hear, I love to read text or I love to touch. Anyway, i expect the only way I could accomodate the Kinestic learners is to get them to do an exercise like mindmapping with blocks – worth doing to figure out how to think like an entrepreneur!

So, anyway, while I tried to make the multimedia version of the article with Hangouts on Air because it is a free, yes, free way to record yourself or your monitor screen, these are the 10 ways I screwed up doing my first Hangout on Air video.

1.  No light – always have lights shining if you want to be seen. It was dusk. 
2.  Messy background- don’t have distracting messy background -hide it with backdrop.
3.  Don’t press “Start Broadcasting” until you are ready to broadcast. That is why I am wondering if I had        stopped the previous broadcast recording. 
4.  Press Screenshare button before you press Start Broadcasting as (you can see) I hadn’t planned to        be in recording.

5.  Before you start a recording

    • Check your appearance
    • Check your background
    • Get some lights on 
    • Clear your throat
    • Blow your nose
    • Swallow the saliva
    • Take a deep breath

6.  Print out the article to read and read it a few times beforehand so you aren’t staring intently at screen         trying to read the article at same time. 

7.  Move the webcam or Camera to eye level so you don’t look like a munchkin staring up at camera.
8.  Remember “ScreenShare” means all of your computer desktop screen and you don’t have                        control over it.  So either:

    • Zoom in to what you want to share so it covers the whole screen 
    • Create a Powerpoint Slide of what you want to share and then make it a Full Screen Presentation. 
    • Even better, create a video of what you want to share and just run the video full screen!
    • Or just put your “Profile” picture from Google+ up on screen (that is one of the choices) and read your article into the microphone

9.  Remember to say out loud or read out load what you want to say a couple of times before you record.      As I loved the improvising “Thank you for coming” but I didn’t like the fumbling speech.
10.  Also be mute whenever you aren’t speaking your text, otherwise, you will be like me and mumble.

Edit your video afterwards either in Youtube Video Manager before publishing to edit out mistakes or download it from Youtube onto your computer to edit in your favourite Video editor like Camtasia Studio. Remember that there is always someone who had the same challenge as you. I did a search in Youtube for “how to download video from Youtube and I found an expert who demonstrated using a Firefox browser add-on you can use to download any video from Youtube. Of course, you should always have the rights to any video you use in the future.

 

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