5 Reasons Your Business Should Have a Podcast
Grow Your Captive Audience With Podcasts
Developing a podcast that people want to hear and will take the time to download and listen to on a regular basis takes a little work.
You’ll need to create a laser-targeted show that your audience gets value from, plus you’ll need to promote the show to your audience in multiple ways.
Laser Target Your Audience
You’ll need to create a laser-targeted show that your audience gets value from, plus you’ll need to promote the show to your audience in multiple ways.It’s imperative that you niche down your idea to a very narrow niche audience. This way you can show your passion and more easily identify the biggest pain points for your audience
Networking
The more ways you can find to network with your target audience as well as the movers and shakers within your industry, the more popular your podcast will become. Network with your audience, too. Remember that they’re the ones who will be listening.
Outreach
You need to let go of the fear and put yourself out there to gain a captive audience. Use email marketing, social media marketing, ads, and whatever else you can do to get out there. Put yourself out there and you’ll get more listeners. Make sure your website works, and that you’re on social media.
Referrals
When your audience listens to your broadcast they’ll love it, so it’s important to ask them to refer your podcast to other people they believe will love it. You can use incentives for your listeners to refer you by offering prizes and free gifts and even cash money if you want to have affiliates.
List Building
Always keep building your email list. The email list is an enormous key to getting repeat listeners and building a captive audience that sticks around a long time. Ensure that you send people to one of your lists whether they’re just curious or whether they’re listeners.
For more on growing your audience for your Busines get How to Grow Your Captive Audience with Podcasts.
