Well today is Wednesday and it’s all going to be about selling sales and your customers.
Today, I wanted to start off by talking about how you don’t have to be salesy in order to sell as a human being.
You sell yourself all the time and you sell ideas that you have all the time.
When you were a baby, you would always try to persuade your mother or father that you wanted a certain food or that you would could see that either doing a tantrum or you would smile and be happy and you could make them understand that you wanted something. As you got older we were always putting our “best face forward” as they call it to people in your school. You wanted to have friends so you always either went with the crowd or you persuaded others you were someone to meet. You’re always persuading other people to do what you were interested in.
So, it comes to reason that “To Sell is Human.”
Of course, there’s a book called “To Sell is Human” by Daniel Pink that I’ll go into it further another time but I just want to say you don’t have to be intimidated by the idea of selling because you’re doing it every day;
- you’re giving a first impression to someone new that you meet;
- you’re showing people you’re interested in what they have to say or you’re ordering people around
- always whatever you’re always selling and always having a certain face that you put forward to other people.
So, what we’re going to be talking about is first how we’re always selling anyway so it shouldn’t be foreign to you and to not be intimidated by the idea of selling but I’m going to be talking sort of backwards in terms of we’ll be talking about because we are talking about the customer first because really “it’s not what you’re selling as much as what your customers want.”
Of course, first you have to define who you think your customers are and what they want before you can approach them.
Give them a solution to what they want to buy and what their pain is or what they desire to have.
So we’re really actually not going to be talking about selling so much as trying to understand who your customer is and what they want what they want to experience with you and what they enjoy and all those kind of things. So, first of all, we’ll probably be talking about the actual process of selling itself and we will be talking about how you can give a good impression to others in terms of selling and how you can be more human in your selling and use your human skills as you are.
Now you don’t have to become that enthusiastic loud salesmen of the old days because with (of course) podcasting as we have now and being on video, you can still be human and connect with others and be engaged by these type of media.
So, in Season 1, I talked about first defining who your customer is and how you can do that as well as researching what they want and where they hang out so that you can find out where they hang out and connect with them there and obviously figuring out what they actually want rather than what you think they want and then selling them the solution to what they want.
Then after that develop the relationship such that you can also then give them what they need in terms of what they want as well.
So as long as you can learn how to define what they want and give them that solution then you will be able to sell very easily to them in terms of having a transaction of money for what the solution is that they want to have from you.
Of course, we’ll be talking about my business and with my husband as well as other businesses and how they work and how they sell and how they market and also offline as well as online. A lot of offline businesses can go online and become more internationally known so that’s awesome. We’ll be talking a lot about how to market yourself and probably growing your business because we’ll be talking more about the internet. But today I just wanted to mention to you that first.
- It’s about your potential customers and do you know what they really want.
- You don’t have to sell or be salesy.
- You can just be human and use the way you are.
We’ll be talking about that further in a later episode. Use the way that your personality is and you can then match it or change it to match your customers personalities such that they feel that you’re an old friend and that it’s not a matter of selling.
It’s just a matter of being human to human and realizing that you have the solution to what they want.
So I know that sounds all very confusing but I certainly thought I would start out with an introduction to selling and then we’ll be going on to understanding that selling is not about you, it’s about your customers of course.
First you have to figure out who your customers are.
So we’ll see you next week and will be starting on finding out who your customer is and what do they want.
So ask your questions or ask yourself that question over the next week and maybe you’ll find out that the people that you thought were your customers aren’t actually and other people and others who actually want your solution that you hadn’t thought about selling to ..so see you next week. Subscribe on Itunes.