5 Reasons to have a Blog in your Business

Marketing – the action of promoting and selling your products or service. 

5 Reasons why you should  blog in your business?

  1. It is a free marketing tool to use on your website and in social media.
  2. It brings awareness to your Brand as other businesses learn about your company who may want to connect or partner with your business.
  3. It is good to showcase your authority and knowledge about your product or service.
  4. Visitors find a way to connect and enjoy reading about company activities or events.
  5. Most importantly, visitors get to know, like and trust your business as a company they could do business with and they are more likely to find that your business has the solution to their problem.

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You may say you don’t have time to blog on your website about your business but you are letting a free opportunity for you to market to your customers slip away if you don’t! Blogging has become a way to market yourself and your products or services to website visitors and out on social media. People do want to hear what you are all about when they are looking for a solution to their problem. If you are out there blogging and doing social media posts, whether you are a small home business or a large corporation, your words will speak for your business.

The more insight and peeks behind the scenes you get, the more that people will see you have authority in your field and line of work/service. Why You Need to Stop Waiting and Start Blogging (like TODAY) – SoulScripts
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Even if your business is a large one, and you’re setting out to create a blog that speaks to your customer base, there are always ways to make it personal. Show that you understand the issues they’re facing and the problems they’re looking to solve. Use your blog posts to demonstrate to your audience that you’re the best solution to those issues and problems.

Having a voice doesn’t just mean the act of talking or writing. It means having a point of view, being distinctive, and maybe even a little opinionated or controversial. There is a lot of noise on the Internet, and one of the biggest challenges that people face is sifting through all of that noise in order to find the content that’s interesting.

How are you going to create all the content for your blog?

According to Neil Patel, if you write 10 ideas per day then by the end of the year, you will have 3650 ideas!

The great thing about writing down 10 ideas a day is that you’ll become, as James Altucher says, an idea machine. by Neil Patel’s Guide to Blogging Consistently

Then if you save an hour before day just to focus on your blog content; it may take you a few days to write 300 -500, words and then a couple of days to add images, proofread and add a call to action then you will have new blog post every week only from one hour a day!

If you aren’t into writing content but find it easier to do audio then collect your thoughts and jot down the important points you want to make and then get out your microphone and record! Your audience may also be busy and they would enjoy listening to you and your personal thoughts then reading. Who has time!?

The voice of your blog should be a good fit for the product or service you’re selling. For example, if you are an affiliate marketer for natural health care products, then a writing voice that’s positive and nurturing is almost certain to be more appropriate than a voice that’s “in your face” or that uses risqué humor.

For more on blogging for your business check out

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