James Altucher best advice to a teenage daughter

You can’t lead a horse to water to drink.

This is a great article on Medium by James Altucher about families and entrepreneurship.  As he said, he was always working even when he is young. For me, I was lucky to be in a middle class family so if I wanted something like  my first camera, I did babysitting to save for it.  

However, you can tell others what they should do but if they don’t want to do it, they won’t unless they see the value of their Return on Investment (ROI).  By investing the time and energy into going out and telling people about your service and facing the possibility of being rejected,  this can be quite an intimidating step to take for people. 

Maybe if entrepreneurship was taught in school (it is in some schools) then young people would be more open to the idea of controlling their destiny by starting their own business. 

For you I would recommend reading some books by entrepreneurs on starting their own business like 

Read further on how to setup a home-based business or even what kinds of home businesses there are in the world with books like:
Start Your Own Home Business after 50 by Robert Bly
Start and Run a Real Home-Based Business by Dan Furman
The Smart Woman’s Guide to Online Marketing, Power up Profits by Kathleen Gage

and download my workbook Be Your Own Boss here to start thinking about what business you want to be in to control your own future! 

The Best Advice Ever To A Teenage Daughter Who Needs To Make Money

Always Be Positive

Be  Awesome


Develop Positive Habits the Easy Way by Using Choice Bias

Choice bias is the reason why the same sandwich tastes better when you order it off a menu compared to when someone else picks it out for you. It’s also an effective tool for teaching yourself good habits.

Studies have shown that our preference for making our own choices can be used to reinforce learning.

Changes in brain activity make us more likely to repeat actions that lead to rewards. This is especially true when we’re in charge of the prizes. Learn how to use choice bias in your everyday life and get the results you want.

How to Use Choice Bias in General

1. Pick your own rewards. Use what you love and turn your virtuous actions into habits that will become ingrained in your character.

             You might be motivated by a special dessert or an extra hour of sleep on Sunday morning.

2. Be flexible. On the other hand, now you know that choice bias is basically an illusion.

            That gift certificate your boss is offering you for working on a holiday is just as valuable as the one you’d select for yourself.

3. Recognize your own power.

          Even if you feel powerless, there are choices available to you. You may be unable to change your circumstances, but you can change your response.

4. Limit your options.

           As much as we love choices and rewards, you can have too many of them. Trim your list down to avoid feeling overwhelmed.

5. Act quickly.

              Strengthen your lessons by acting quickly. It’s okay if you treat yourself to both a pedicure and a car wash. Prompt reinforcement helps your brain make more powerful associations.

6. Repeat and repeat.

               Forming new habits requires sustained effort. Fortunately, that means you’ll get to enjoy even more rewards.

How to Apply Choice Bias in Specific Situations

1. Step up your parenting.

          You may remember your mother asking if you wanted to eat your carrots and broccoli, or just your broccoli. Choice bias works with children as well as adults.

2. Advance your career.

           There may be long stretches of time between raises and promotions. Give yourself a pat on the back with fresh flowers or a new book each time you complete a training course.

3. Reinvigorate your business plans.

            Maintain your spirits if you’re struggling with starting a new business.  Give yourself a break occasionally. Show yourself a good time on a limited budget with free movies from your local library or a walk through the park.

4. Make housework more fun.

          Do you procrastinate when it comes to cleaning the toilet or mowing the lawn? You’ll start looking forward to your least favorite tasks when you know that there’s a reward afterwards.

5. Stick to your diet.

           Snacks are easier to resist when you have a variety of nutrient dense foods in your meal plan. Try vegetables from every color group to help you get all the required vitamins and minerals.

6. Quit smoking.

           Giving up tobacco is the most important health decision you can make. Studies show that multiple strategies can increase your chances of success. Wear your nicotine replacement patch and attend support groups while you entice yourself with attractive rewards for staying away from cigarettes.

7. Exercise regularly.

          Are you having a hard time talking yourself into climbing on the treadmill each afternoon? Your workouts will seem more pleasant if you alternate among yoga, running, and swimming.                           Variety is the key!

Channel the power of individual choice and make it work for you.

What could be better than strengthening positive habits while you reward yourself for making smart decisions?  

Subscribe to “The Business of At Home Business ” newsletter for postive reinforcement of your Awesomeness and tools and resources for your business plans.

5 Powerful Mind Success Strategies


5 Powerful Mind Success Strategies 

Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive, yes you can do it, mindset.

Easier said than done, right? Here are 5 keys to help you create and sustain a positive mindset so you attain the success you desire.

1. Surround yourself with successful and positive people. The influence people have over our own personal energy is amazing. Moods and attitudes are so easily spread – think about how much of a difference a simple smile from a stranger can make for your day and then magnify it 1000 times to demonstrate the power of positive and successful friends, family and associates. When you have people around you who inspire you, believe in you and want you to succeed, there’s no room for doubts and even when they creep up, they’re quickly swept away.
2. Create a mantra or an affirmation. Repeating positive affirmations has been shown to get people through tough times and to actually help them truly believe what they’re saying.
For example, “I am building a powerful and profitable business.” Many of the most esteemed business professionals have used the same affirmation strategy to attain their success. To find the right affirmations for you, consider writing a quick list of your doubts, insecurities and complaints. These can then be quickly turned into affirmations.

For example,

 if you write that you’re always feeling disorganized then your affirmation would be, “I am organized and in control.” Repeat your affirmations several times a day and feel the power of positive thinking.
3. Capture negative thoughts. We all have negative thoughts from time to time, however, negative thoughts and emotions can derail us and prevent us from achieving all we desire. Of course catching those negative thoughts takes practice and persistence. When you find yourself thinking negative thoughts or having negative emotions, find a trigger to turn them around. The affirmations mentioned above are a great way to turn the negative into the positive. You can also find quick pick me ups like a favorite song, a walk outside in the fresh air, or some exercise to help improve your mood.
4. Set goals/intentions and then be willing to let it go. The law of attraction says that we attract what we focus on the most. However, desperation, needing your business to be a success, sends mixed messages and a lot of negativity into the universe. Set your goals and intentions and then let them go. A certain amount of faith in yourself and in the power of attraction is necessary. Give it a try.
5. Be grateful. Gratitude is perhaps the single most powerful and positive tool for success. When you’re grateful for all of the wonderful things and people in your life the challenges you face seem significantly less important and are more easily dealt with.

Consider keeping a gratitude journal and make a practice of entering into it daily. That way, when you’re facing challenges a quick peek at all the amazing things in your life will make you feel as if you can tackle anything. Additionally, an attitude of gratitude helps you maintain a positive perspective and to face challenges as opportunities rather than obstacles.

Success is within your reach and with the right attitude you can accomplish anything you set your sights on. Embrace these five powerful mind success strategies and you’ll build a better business and live a happier, more satisfying life.

For more affirmations and discussion of mindset, subscribe to The Business of At Home Business newsletter.

What is Personal Style








Consulting Resource Group



What is Personal Style Anyway?

It is surely true that no two people are ever exactly alike.
It is equally true that in certain ways, all people are the same. This seeming paradox is the vessel that contains the concept of personality.

E. J. Phares

The Parts are the Sum of the Whole.

This chapter will show the many factors that make up our personality and will clarify what we mean by Personal Style.

You all have experienced differences in others. For example, some people enjoy engaging with complete strangers at a bus stop, yet others would never do that. Some have the ability to focus and build models all day, yet others would rather have a root canal than decipher the directions for the model, let alone spend time building it. Neither response is right or wrong. They are simply different perspectives on similar opportunities and events.

It is so exciting that part of our personality—what we call Personal Style—is not only predictable, it forms a base line or foundation from which our life operates. Personal Style can be managed intentionally and understood with relative ease.

A Foundation of Preferences
Underpinning all the layers of learned behavior is an anchor of personal preferences. We call it Personal Style. It is your innate predisposition (born that way) to a preference for behaving in certain ways. Your Personal Style is reflected in your natural tendency to prefer, despite other influences, a particular manner of perceiving, approaching, and interacting with the environment around you. Those preferences form the working definition of Personal Style.

Definition of Personal Style

Your natural predisposition to Perceive, Approach, and Interact,with Your Environment.

Your Environment includes  Time,  People,  Tasks, and Situations.
Personal Style affects the way we experience, sense, and see any situation we are in and controls what will capture our attention. Personal Style influences the plans, approaches, and strategies we use; what we want to achieve from a situation; and where we will place the most value afterward. Please pay very close attention to this statement.

                                               Personal Style is not the same as personality.

Personal Style is part of your overall personality. The two are very much connected, but they aren’t the same.

In the next article to come, we will outline the Holistic Personality Development Factors Model that addresses that connection in detail. Now, let’s continue with Personal Style.

Personal Style acts as a kind of underlying foundation upon which other factors build. Like the deep foundation of a tall building or bridge that supports the rest of the structure, your Personal Style provides your foundation and the way you prefer to engage your environment.

A Key for Understanding Self and Others

Although Personal Style is merely one category of factors that determine the development of our personalities, this particular category has a surprisingly pervasive and enduring influence on our lives. In fact, it sways our personalities and behavioral choices from birth until death.

How can that be?

It is obvious that all individuals in the same situation do not deal with it in exactly the same way. Even though environmental circumstances may be identical for all the people involved, they often react totally differently. A key for understanding that confusing yet fascinating human truth can be found through examining the definition of Personal Style more closely.

The term natural predisposition means you are born with tendencies that form an unchanging part of your personality—a part that remains the same throughout your life. Some call it temperament and/or personality type. We call it Personal Style. Regardless of what you call it, that part of your personality dominates the way you think, which in turn influences the way you decide to behave, which in turn determines the way you interact with others.

For example, it is clear that from birth, children do not react to stimuli in the same way. Like adults at any age, children exhibit Personal Style differences because they cognitively process information differently. That can be explained by taking a closer look at three human processes: Perception, Approach, and Interaction.

What we perceive comes as much from inside
our heads as from the world outside.

William Jones

First, we perceive what is going on around us by gathering and interpreting the information supplied by our senses. Perception is the interpretation of what we record. Each individual gives personal meaning to the information that enters the brain, thus making the data subjective rather than objective.
Using our Personal Style filter (our Personal Style bias), we make decisions on how to approach the environment.

Approach includes both moving away from people and things in the environment, and moving toward them. It also includes not doing anything—remaining in an observation position. While we are behaving in those various modes, we continue to record information and perceive what the data means to us personally. As that happens, new decisions are made for the way we will interact with the stimuli.
Finally, we interact with the environment. That occurs the moment we stop observing the stimuli and become directly involved with it. Again, as interaction occurs, new information is recorded and distorted, and new perceptions are formed. The perceptions influence our approach, which in turn influences our interactions.
The engagement occurs subconsciously most of the time, but the purpose of this article is to build awareness about Personal Style so you can intentionally manage it and make it work for you, not against you.

That simply means most people have no idea that those processes are occurring in their thinking, nor are they aware of how many times and how fast they occur during any hour in their lives. As we referenced earlier in this article, in the study of people who did not know about Perception, Approach, and interaction, only 2% were seen to be realizing their potential.

Understanding Personal Style is Critical to Your Personal Success.

People, for the most part, are not “tuned in” to the fact that their Personal Style is controlling them.
What does our environment include as it relates to our Personal Style?

To recap, Personal Style is your natural predisposition to perceive, approach, and interact with the environment, which includes Time, People, Tasks, and Situations. All of us are dealing with those elements every day, whether we wish to or not.

Let’s look at each segment separately.


Time, the first major element, is a persistent source of interaction. Most of us (not all) are aware that we have only a finite amount of time in each day, week, and year. We can never speed up time or slow it down. We must continually pick and choose what we will do—and will not do—with our fixed supply of time.

Time can influence the type of decision-making we make and, for some, can generate high levels of anxiety, especially when important matters are at stake. Our daily tasks of commuting to work, getting all the family chores done, and fulfilling weekly obligations can wear on a person.

On our way to an appointment, we may run into a dear old friend and become totally oblivious to the fact that we will be late for our meeting. In that example, the relationship is more important than time.


We learn—some better than others—how to live, work, and get along with many different people throughout a lifetime. Interacting with people can be very rewarding. Our interactions can, however, create stress and tension because we have to satisfy needs, wants, and values other than our own. That dynamic begins when we are young, in our families of origin, and continues to affect us as we grow older, in social situations such as school and the workplace. The dynamic doesn’t stop when we marry and have our own children or acquire them in a blended family situation.

If you are a parent, you have had many enjoyable moments with your children. Each child is special in his or her own way and can add much love, joy, and delight to your life.

Children also can add challenges.
An adult can become completely unglued when interacting with a headstrong 4-year-old in a grocery store.
Not all adults are able (ready) to handle the dynamic that develops when children become teenagers.
Relationships can be draining or gratifying. Depending on their Personal Style, some individuals will be more effective than others in coping with the effects of daily interaction with people. Knowledge helps provide the necessary tools to limit the strain some individuals experience in their relationships and it also provides ways to maximizing the highs.


The third environmental element we must manage and experience is tasks. A major focus of human existence is working to accomplish the various developmental tasks of life. The effort we make to accomplish those tasks—both paid and unpaid—is called work. We must learn to work if we want to get anywhere in life. Without work, we would not be able to get dressed, feed ourselves, build shelters from the weather, create new products to use, or learn.

Tasks in daily living are ongoing. Some are repetitious and time-consuming, but we must continue to do them. We often work hard to improve processes and systems for making our efforts more efficient. We create tools to assist us with our tasks so that our work becomes easier and can be accomplished faster.

As society developed, we have learned how to use tools for work, shifting the burden of our tasks to them whenever possible. Increasingly today, our tools are in the area of technology, which can relieve the pressure of our tasks yet sometimes leave us longing for the simpler days when we were less reliant on it. For sport, try to buy something at your local shopping mall when the power is out. You can’t.


The last environmental element is the contextual situations in which we find ourselves. Situations almost always consist of a combination of the previous three elements—time, people, and tasks. They constitute both the specific and the general conditions of a person’s life, which begins and ends in one or another of a cluster of situations. For example, we are born on a certain date into a unique family environment, which generally includes a set of parents and relatives at a particular level of society, in a specific location on Earth. In that regard, some of us are extremely fortunate but we all must learn to deal with the circumstances at hand.

It is impossible to pass through life and not engage the daily activities in front of us. Some people must contend with twins, as they wonder how to handle the extra responsibilities. Others might get the promotion they always wanted but then must manage the additional time stress and more duties. In marriage, the dynamics of living with another individual can enhance the relationship or the accompanying stress can threaten the couple’s personal peace and calmness.

Events will affect people in various ways for different reasons. There are many factors in life whose influence has a bearing on our personalities and how we choose to cope with the four elements mentioned above. For the most part, regardless of the circumstance, your Personal Style will exert the greatest influence over the way you handle the four central elements in your life.
Each of us has very strong preferences for how we juggle time constraints, satisfy the demands of other people, accomplish daily tasks, and address life’s opportunities and, of course, challenges. Together, those preferences constitute our Personal Style.

A Lifetime Influence

Stated simply, Personal Style is that part of our personality we are born with and that does not change over time. Somehow, it is preset from birth and remains static throughout our lifetime, a consistent part of our personality. Thank goodness for that. Otherwise, our Personal Style would flip-flop and change and we all might have full-blown neurotic tendencies. If Personal Style did not exist, we would be totally different at age 30 than we were at age 10 or 20.

Many researchers have indicated that our Personal Style is linked to the natural biochemical balances present at birth that all work together to form our unique perspectives, preferences, and behavior.

In that respect, Personal Style is similar to an individual’s physical identity. Although our faces and bodies undergo changes over time, we retain basic physical characteristics through the various stages in our lives. A continuity of resemblance links who we are at each and every age. The same holds true for our Personal Style.

This anchor called Personal Style brings stability and continuity to our life.

An indication of the persistent manifestation of Personal Style occurs when we meet someone again after a period of many years. At class reunions, for instance, we soon recognize something of the “person” we used to know—even though there may be many changes in appearance, health, financial status, or other outward differences that are immediately noticeable. We are amazed at how much and yet how little the person seems to have changed from the individual we once knew. Part of the excitement—and dread—of attending class reunions stems from anticipation. Will we be able to recognize others? And more important, will they know who we are? Our energy rises as we see that the core theme or core thread of a person does not change much—even after 10 or 20 years.

People really do want to live inspired lives, so get connected to your purpose and passion.
Consulting Resource Group calling is to assist others to live, lead, and work on purpose—including helping people discover their passion and learn how to live it, intentionally, every day.
An On-Purpose Person has a vibrant mind, body, and soul.
To confirm your beliefs and purpose in all areas of your life, I recommend journaling to take you on a personal journey of discovery to help you confirm and affirm your passions in life.

As well, CRG’s assessment tools, the Personal Style Indicator, Stress Indicator and Health Planner, Values Preference Indicator, and Self Work Inventory, they will help you fully embrace your passions.

Regards, Ken Keis.
 For more information about Ken Keis please read attached. 

5 Secrets


woman with a black binder


5 Secrets of Successful Home Business Entrepreneurs

Successful home business entrepreneurs are not born; they’re made. They make themselves successful by practicing certain habits. Without these habits, it’s nearly impossible to weather all of the storms you’ll face running your business.
Here are 5 of the secrets of entrepreneurial success.

They’re Passionate

The best home-based businesses are driven by passion. The entrepreneurs behind them do what they do out of love and not purely a profit motive. Success is easy to achieve if you love what you do. Each failure along the way, no matter how monumental, will be just a minor bump in the road. Your passion for what you do also allows you to put in the long, crazy hours your business will sometimes demand of you.

They Focus

One of the major challenges, especially for new home-based businesses, is staying on course. There are so many ways to market and make money online that it’s easy to be led astray by shiny objects. Most home business entrepreneurs’ brains are brimming with new ideas, and these can also get you off track. You may end up spreading yourself too thin and never achieving results with any one thing that you do. Instead, focus on one goal at a time and don’t start on the next idea until you get results.

They Don’t Make Excuses

Successful home business entrepreneurs never whine or make excuses when things go wrong. They take responsibility for keeping their business running and work out their problems to make that happen. For example, let’s say that you spill coffee on your keyboard, your 5-year-old has a nervous meltdown, and you need to spend the afternoon taking care of emergency car repairs. Life may be a mess today, but your clients and customers don’t want to hear about it. It’s unprofessional to make excuses.

They Keep Growing

Although you might want to put your home business on autopilot, there’s simply no such thing. Once you attain a comfortable level, it’s time to start defining your next goal. Successful entrepreneurs never stop growing their businesses. To them, it’s always a work in progress. Find a new segment of the population to market to; develop new products that your current market can use; branch out and get into a whole other business.

They Expect to Succeed

Your home based business will always have its highs and lows, but when you expect to succeed at the end of the day, you can take whatever adversity comes your way. For successful entrepreneurs, success is not an option; it’s THE option. There is simply no other possible outcome in their game plan. Make the decision at the very beginning of your home business journey that you will stay focused on success no matter what happens along the way.

If you’ve read the above list and you’re thinking, ‘That doesn’t sound like me,’ don’t give up yet.

Remember that all of these are mindset habits, and you can create new habits if you work at it deliberately. Not everyone can be a home- business entrepreneur, but everyone can become one if they truly desire to. Try the “Be Your Own Boss Quiz” and see what you think about yourself. 

Dream your future

Habit of Excellence

In the future, if you could have the life of your dreams, what would you be doing? 

  1. Where would you live?
  2. What kind of home would you have? 
  3. What would be a typical day in your new life?
  4. What kind of people would you work with?
  5. Would you work on your own? 
  6. What kind of workday do you want?
  7. Where would you spend your vacations?
  8. How often do you want to have a vacation?
  9. How much time do you want to spend with your family?
  10. How much time do you want to do the fun things you enjoy in life?
  11. How much time would be an ideal work day? 
  12. Do you like working indoors or do you want to work outdoors?
  13. Do you like to meet people or do you like to work on your own? 


Once you have your written description of what kind of life and how long and what type of work you would like to do.

You can then start figuring out how to get that lifestyle. If you just wander through life taking a job here or there without any vision of the life you really want then you will have found at the end of your days that you didn’t live the life you wanted.  So, you need to sit down now with yourself and ask “If I could live the life of my dreams, what would I be doing?”  

You will need to have a long term vision of everything you want so that you will see the opportunities that come up to help you on that path to the life of your dreams. 

Since all humans require growth not only for survival but also to be happy, you are giving yourself a path for growth that can last the rest of your life. 


The only way you can sustain a permanent change is to create a new way of thinking, acting, and being. Jennifer Hudson 2012

Finding your passion

My photo on magazine
My photo on magazine
I’m on a Magazine in Photofunia! What fun!

Need Help Finding Your Passion?

It’s a common refrain that you should “Do what you love, and the money will follow.” In fact, someone even wrote a book by that name!
But not everyone knows what it is they love that they could build a business around. It’s easy if you’re Tiger Woods, and you’ve been passionate about golf since the age of three. If only it was so easy for everyone to find their passion!
Think you have no passion? Well, I promise, you’re passionate about something.

Here’s a little exercise to help you find it.

Just think about these three things:

What movies do you really like?
What music do you listen to all the time?
What food do you most like to eat?

Maybe you really got into the Terminator movies when you were a kid, or the Star Wars trilogy. Maybe that’s something you’re really passionate about. Do a quick Internet search on either of these movie titles — or the name of your favorite movie —and you’ll find a ton of sites on the topic, I promise.
You’ll find fan pages, fan forums, movie reviews, Youtube satires and knock-offs, gossip about the actors, directors, and writers, and of course, merchandise galore. The list is practically endless.
Just go through some of the sites you find, and see if there’s not something related to your favorite move that strikes you, something that makes you sit up and say, “Wow! That has always fascinated me!”

How about music? Maybe there’s a band you follow, a band you really like. You have all their albums, you see them when they come to town and play.
That’s one of your passions. Dig a little deeper, and find out more about the members of the band, about their history, their upbringing. What got them into music? Why do they play the genre they play? What do they do when they’re not making music or touring?
The more you learn about the musicians you love to listen to, the closer you’ll be to finding one of your passions.

Now think about food. Everyone has to eat, right? But not everyone likes the same foods, and people around the world eat such a huge variety of foods, it’s mind-boggling. Maybe you really like Italian food, or vegetarian foods, or seafood. Do you like to cook your own food? Grow your own vegetables? Catch your own lobsters and crabs? Or maybe you’re more the sort to go out to restaurants? Have you been to all the chain restaurants? How about all the locally owned mom & pop restaurants in your area that serve your favorite dish?

Think you could find something you’re passionate about with all that opportunity? I bet you can, if you just dig a little.
I guarantee you there’s something in your life you’re passionate about. If you haven’t found it yet, you might just have to work at it a little bit.

For resources and fun, subscribe to The Business of At Home Business newsletter.

About Align with your Purpose

Aline Boundy of Align with Your Purpose

Aline Boundy of Align with Your Purpose




Hi, I’m Aline Boundy, founder of Align With Your Purpose, which is dedicated to helping you discover, become clear and live in alignment with  your life purpose.

Through telesummit interviews with experts in the field of personal development and my fairly regular newsletters, Align With Your Purpose disseminates information and tools to support you to:

Go within and connect with your higher self
Explore where your passions lie
Dream BIG and believe change is possible
Identify your limiting beliefs
Release any blocks holding you back from realising your full potential.  

I was a High School teacher for over 30 years, teaching languages (French, Spanish and English)  in the UK, France, Switzerland and Greece, where I lived and worked for over 20 years.

I have always felt (and still feel) that every child, every person has something they do effortlessly, where they feel “in the flow”. As a teacher it was part of my job to guide and encourage my students to discover and then develop their potential. In a sense, Align With Your Purpose has a similar mission, to guide and support you to live your life in alignment with your unique purpose.

Everyone has an inner purpose, something they were born to do. Very often these days, that purpose has been buried under a whole lot of living and life experiences, and it takes time and guidance to discover your true potential and then dare to live in alignment with it.

I am passionate about empowering you to do just that and thus far Align With Your Purpose has featured experienced leaders in the field of personal development who share their wisdom and experience with you. On this new site, I am really looking forward to connecting with you and getting to know you better.

There is so much information available and it can sometimes be overwhelming, so Align With Your Purpose breaks it down and presents it in a clear, concise, step by step progression, which allows you to choose where to focus your efforts so that you gain more clarity around your life purpose.

If more people were able to live their lives doing something they love, rather than feeling trapped in a job, the world would be a better place. So my mission is …

“To use my compassion, love and enthusiasm to encourage and inspire you to reach your full potential and live peacefully, in alignment with your purpose and in harmony with the highest good of all concerned.”

As well as my interviews and summits, I have  a series of virtual workshops, one on each of the Five Steps and I am writing my first book, “The Five Steps to Aligning With Your Purpose”.