Tag: Youtube

Youtube Card

 

socialmedia

Before Youtube Cards were implemented by Youtube, when you created a video, you had to put a link as a visual link in the end of your video.
Now, Youtube has realized that there was a need by their customers to have a Call to Action in their videos so they created the Youtube Card.

In the Youtube Card, you can have a link to your website or thumbnails of your other videos that a viewer can click on to watch more videos.
I am creating some trainings on how to setup and marketing using various social media platforms from Facebook to Twitter to Youtube so I will have more information on these trainings later. Have a look at this Google post on what a Youtube Card is!


 

Categories: Youtube Tags: Tags: ,

Social Media Statistics

 

 

 

 

What social media platform should your business be on sending out messages and engaging with potential customers? 

     It depends.  

You have to know who are your ideal customers. 

You have to know where your ideal customers hang out. 

You have to know what your ideal customer needs. 

You have to know how your ideal customers interacts with which social platform. 

If your ideal audience is not on a specific social platform you need to know this so you don’t waste your time and money sending out messages on the wrong platform!

For example from a Pew Internet Survey 2012 (so always good to find the newest surveys but this is a good example) on teenagers. 

Texting dominates teens’ general communication choices. Overall, 75% of all teens text, and 63% say that they use text to communicate with others every day.

  • 39% of teens make and receive voice calls on their mobile phones every day.

  • 35% of all teens socialize with others in person outside of school on a daily basis.

  • 29% of all teens exchange messages daily through social network sites.

  • 22% of teens use instant messaging daily to talk to others.

  • 19% of teens talk on landlines with people in their lives daily.

  • 6% of teens exchange email daily.

So, if your target market is teenagers (I would update this survey because social media can change quickly) then you might decide to use Instagram, Snapchat or Youtube or… which can be viewed easily on a smartphone. 

So, it depends is a good statement because what social media you use will depend on your target audience.  However, with at a minimum of 26 million for major social media platforms, there is a large population  anywhere to market to as long as you check the demographics and other statistics about each social media platform before using your time and money on that platform.  

Mike Allton of www.socialmediahat.com collected the 2015 statistics on the various social media platforms.  You can see the original post at Social Media Active Users . 

  • FACEBOOK – 1.39 Billion,
  • YOUTUBE – 1 Billion
  • G+ – 534 Million
  • INSTAGRAM – 300 Million
  • TWITTER – 288 Million
  • LINKEDIN – 187 Million
  • TUMBLR – 109 Million blogs
  • VIMEO – 100 Million
  • FLICKR – 92 Million users
  • PINTEREST- 70 Million
  • SLIDESHARE – 60 Million
  • VIADEO – 56 Million
  • FOURSQUARE – 45 Million users
  • VINE – 4o Million
  • STUMBLEUPON – 30 million
  • SNAPCHAT – 26 million

 

 

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Youtube spread your message

Video is the way to go if you want to grow your business.

According to Youtube (2014) Statistics

Viewership

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

YouTube Partner Program

  • Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
  • Thousands of channels are making six figures a year

Monetization

  • Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
  • We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

  • Mobile makes up almost 40% of YouTube’s global watch time
  • YouTube is available on hundreds of millions of devices

If you aren’t creating video showcasing you and your products and services, you are missing a very large audience.  The Video above shows how to quickly setup a Youtube account and how to upload a video.  

Start today!  You are not sending your message out if you aren’t doing video and the audience for video is larger and getting larger.  We will have more information on Video and Youtube so subscribe to The Business of At Home Business newsletter to get more information.  As you can tell, by this website, I love video and I will always be keeping up with the changes in video.  

Categories: Youtube Tags: Tags: , ,

Top 10 things not to do in a Google Hangout on Air!

 

 

television set retro icon

 


Why did I want to do the Youtube video you see above the article? I wanted to create a video/audio version of the “Think Like an Entrepreneur” article on my website. Then I would take a copy of the audio out and put it into an audio player. I wanted to place a text, video and audio version of the Think Like an Entrepreneur all as one post on my website.

People have different ways that they like to consume and more importantly remember information. Some people like to read the article, some like to watch visual pictures and some like to listen to information. This is called VARK model- visual learners, auditory learners, reading writing learners (that ‘s me) and kinestic learners (not sure, i can accomodate those learners but we will try ). It is a type of (NLP) neuro linguistic programming which is a simple way of saying either I love to see pictures, I love to hear, I love to read text or I love to touch. Anyway, i expect the only way I could accomodate the Kinestic learners is to get them to do an exercise like mindmapping with blocks – worth doing to figure out how to think like an entrepreneur!

So, anyway, while I tried to make the multimedia version of the article with Hangouts on Air because it is a free, yes, free way to record yourself or your monitor screen, these are the 10 ways I screwed up doing my first Hangout on Air video.

1.  No light – always have lights shining if you want to be seen. It was dusk. 
2.  Messy background- don’t have distracting messy background -hide it with backdrop.
3.  Don’t press “Start Broadcasting” until you are ready to broadcast. That is why I am wondering if I had        stopped the previous broadcast recording. 
4.  Press Screenshare button before you press Start Broadcasting as (you can see) I hadn’t planned to        be in recording.

5.  Before you start a recording

    • Check your appearance
    • Check your background
    • Get some lights on 
    • Clear your throat
    • Blow your nose
    • Swallow the saliva
    • Take a deep breath

6.  Print out the article to read and read it a few times beforehand so you aren’t staring intently at screen         trying to read the article at same time. 

7.  Move the webcam or Camera to eye level so you don’t look like a munchkin staring up at camera.
8.  Remember “ScreenShare” means all of your computer desktop screen and you don’t have                        control over it.  So either:

    • Zoom in to what you want to share so it covers the whole screen 
    • Create a Powerpoint Slide of what you want to share and then make it a Full Screen Presentation. 
    • Even better, create a video of what you want to share and just run the video full screen!
    • Or just put your “Profile” picture from Google+ up on screen (that is one of the choices) and read your article into the microphone

9.  Remember to say out loud or read out load what you want to say a couple of times before you record.      As I loved the improvising “Thank you for coming” but I didn’t like the fumbling speech.
10.  Also be mute whenever you aren’t speaking your text, otherwise, you will be like me and mumble.

Edit your video afterwards either in Youtube Video Manager before publishing to edit out mistakes or download it from Youtube onto your computer to edit in your favourite Video editor like Camtasia Studio. Remember that there is always someone who had the same challenge as you. I did a search in Youtube for “how to download video from Youtube and I found an expert who demonstrated using a Firefox browser add-on you can use to download any video from Youtube. Of course, you should always have the rights to any video you use in the future.