Tag: seo

    Writing Content for your Business

    The content of your site tells a whole lot about your website. They will basically describe what your site is about and also tell people what your site has to offer. Articles and website content makes a whole lot of difference in your site because they can catch the attention of your website visitors and keep them in there.

    With good website content you get the benefit of clearly depicting what it is you want to share with people. Also, good content and articles can lead people to your site. With more traffic, you get to earn more from your site making it profitable. A sites success, be it for profit or not, is the number of the flow of traffic in your site.

    SEO Enhanced Website

    So how does good content and great articles get you traffic? Well, many search engines rely on the keyword and keyword phrases of a site to put it in their results list. If your content contains a good number of keywords and keywords phrases, it may be chosen to be a part of the top listed sites in the search result pages.

    But before you think of just plastering your site with all the keywords and keyword phrases it could hold, search engines also filter out that abuse. You must have good well written articles that incorporate the keywords and keyword phrases properly in their content and articles.

    There are many of those who cannot afford the time to write their own website contents and articles. While writing content and articles specifically designed for the internet may take some getting used to and some researching and learning, there are many writers that can be found all over the world who could do it for you.

    Outsourcing your Web Content

    Many of us do not have the time to learn web content writing and article writing designed for the internet. There are writers who have great experience in doing this and charge only a minimal fee for such work. Writers like this can be regarded as experts in this style of writing and can greatly help your website to get that coveted spot in the search engine rankings.

    Other than getting your site in the web results page of search engines, they can also provide your site with meaningful articles and content that can impress your website visitors and entice others to view your site. Every website could use the extra traffic website visitors could invite.

    Outsourcing your Writing in Your Business

    Then there are those who need papers to be done either for their school or office work. Top writers around the world are very knowledgeable and do extreme researching to get a job done right. They are also very adept in many writing styles that are needed to best suit the client’s need.

    Many writers around the world charge a minimal fee depending on the type of writing job needed and the number of words needed in the content. Usually, a two hundred fifty worded article would cost from 4 to 8 dollars depending on the writers experience and ability. This is a small price to pay for having a content rich site or for a well researched and written paper.

    Finding a Good Writer

    There are also many sites that can offer you these services with their team of well trained and experienced writers. They offer many writing services to cover any writing needs. A writer can be based anywhere in the world and are guaranteed to offer good contents and articles. Each one are doubly checked, edited and proofread so that you would get your money’s worth.

    Finding a good writer or a site that offers these kinds of services is simply done by searching for them in search engines. Type down your keyword or keyword phrase (e.g. Content Writers, Article Writers) and you will see a long list of sites that offer these services.

    The services site include:

    Upwork.com

    Freelancer.com 

    The top sites would probably be the best since they have done a good job of keeping their content at a high quality to get them high rankings. But you may also want to shop around and read some of their sample work to get an idea of how much it will cost you.

    Writing content is a skill that can reflect well your business or not reflect well if the content is less than grammatically correct or it is not easy to read. So, make sure you get samples of someone’s work from them before you hire them to write your content. They should be able to give you a $ per page or $ per 1000 words rate so you can budget your money for outsourcing some writing.

    Categories: Content, Grow a Home Business, Outsourcing, SEO, Website Tags: Tags: , , , , , , ,

    How to Use Keyword Match Types Effectively

    Keyword match types essentially help a search engine determine how close the searcher must use your terms before your business shows up in the search results. This is a way for you to more closely screen the audience that will see your ad and have a chance to click through to your website. The closer you require a match, the fewer clicks you’ll get because the fewer people who will see your advertisement. However, having fewer viewers if they’re highly targeted isn’t a bad thing.

    There are different types of keyword matches that you can get, such as:

    * Broad Match – This is the basic keyword type that is set up automatically by default. So, if you’ve chosen the keyword phrase, “yellow wooden ducks”, when someone searches for any of those words a search could result. That means when someone searches for “yellow”, “wooden” or “ducks”, your property could appear in the search results. As you can see this isn’t really very helpful.

    * Broad Match Modifier – Being able to modify the default of broad match is very helpful, because you can eliminate searches of individual words like “yellow” and “wooden” and only include searches that include either all the words or different combinations of the words so that the searcher finds what they’re looking for.

    * Phrase Match – You can also choose to have your search result only appear if the searcher enters the phrase within their search. So if someone typed in any words, but also “yellow wooden ducks” then your page will show up in the search results.

    * Exact Match – Of course, you can choose to have your property only show up with perfectly matched searches. So a searcher would have to type exactly as you typed it, “yellow wooden ducks” to find your property in the search results.

    * Negative Match – You can also further modify the keyword match type by including negative words. These are words that you do not want used to find your property. The negative matches are words that if they use them to search will eliminate your search from the results.

    * Content Match – This is when a search engine matches the search query with the content on your website. That’s why titles, tags, and ad text are important places to put keywords that people might use to find your products and/or services.

    These match types are how the search engine connects keywords that you bid on to the searches conducted by your audience. Refining keyword match types can take a non-performing ad campaign and breathe new life into it without changing anything about the ad, or even really the keywords.

    It’s just all about the matching structure and including negative keyword matches into the mix to help trim the ad views down to size, allowing only the most qualified candidates to see the ad. Having a well thought-out keyword marketing strategy is an important component of marketing online.

    Whether you are writing keyword-rich articles or buying PPC keywords and phrases, it’s important to understand how it all works together so that you can spend your money effectively and experience a good return on investment.

    It’s important to learn everything you can about using keywords effectively when buying PPC ads so that you can get the most out of your marketing dollar. As you test different methods and see success, you’ll learn what works and what doesn’t work for your market and your audience over time.

    Categories: SEO, social media Tags: Tags:

    Get the Most from Search Engine Traffic

    Search engine optimization is an important component in online marketing. It uses techniques to ensure that your website or blog receives as much traffic as possible from all the search engines. But, you don’t really want all the traffic; you just want the traffic that is right for your website. You want targeted traffic that wants what you have to offer. This is the way you make the most of search engine traffic.

    To get started making the most of search engine traffic, do the easiest things first.

    Check Your Site for Broken Links

    Do you have broken links on your page that you haven’t fixed? This can happen easily for many reasons. However, the reasons don’t matter as much as making sure that you fix the broken links. You can use a broken link checker to check for links regularly on your website. When you find links that don’t work, fix them right away.

    Link – http://www.brokenlinkcheck.com/

    Optimize Your 404 Error Pages

    You can personalize a 404 error page to take advantage of your audience members accidentally going to the wrong page or a link you didn’t catch that’s broken. There are many ways you can personalize and optimize a 404 error page; how you do it will depend on the voice you want to project on your website or blog.

    Update Keywords

    Over time keywords change due to the audience changing or society changing. Words today may mean something else later. Taking time to study keywords and making a long list of all variations of keywords can also help you think of new content to create for your audience.

    Use Keywords in Headlines and Titles

    When you have studied the right keywords, you can use them as titles, headlines and sub-headlines on your website and blog posts. Don’t try to be tricky in your titles at all; instead use all words correctly and accurately.

    Remember Benefits over Features

    Your audience cares more about what’s in it for them than about what’s in it for you if you answer the CTAs. Find ways to get through to your audience about all the benefits of your offerings and what you can do for them.

    Get Links from Authority Sites

    The days of getting any links into your site are over, but getting links from authority sites is always important and will always be in. If you can get links from .edu sites, that’s even better. A way to accomplish this is to create your own courses that are high value enough that an education site may take notice.

    Link to Authority Sites

    A great way to get noticed by others, including search engines, is to link out to other sites that have authority. Content curation is a great way to create valid links out from your website to authority websites. Include a blurb of your own for each item you link to so that your opinion and thoughts are added to the information you share.

    Keep Content Updated

    Content of all forms is important to put on your website and blog. Use text content in the form of blog posts, audio, video, long form, short form, white papers and more on your blog and website to get the most from search engine traffic.

    Finally, use the right meta information such as “alt” tags on images, tags on posts, and so forth. Try using a plugin like SEO by Yoast if you use WordPress to build your site, to help you get the most from search engine traffic.

    Categories: Traffic Tags: Tags: ,

    How to Improve Your SEO from A to Z

    You hear a lot about search engine optimization or SEO, but often what that means is a mixed bag. Many people don’t understand what SEO is, or that there are many kinds of SEO and that you don’t have to be an expert to improve your SEO. There is both on-page and off-page SEO. Let’s take a look at both types.

    The thing to remember is that SEO tactics change continuously based on the algorithms that the search engines choose to use to help their audience find what they’re looking for. The big key to remember is that the search engines are trying to deliver excellent results for their target audience. Your job is to help them.

    Off-Page SEO

    Off-page SEO consists of anything you do to improve search engine traffic and results such as inbound links, trust building, social media, blog promotion, videos, press releases, commenting and more. You can use all of these tactics to help build up your website’s traffic and thus your conversions.

    * Comment on Blogs and Forums – Even if you’re not allowed a link back to your website, your comments on blogs and forums do not go unnoticed – especially today when most use identification procedures via Gravatar or Google to find you through your profile.

    * Social Media Posts and Promotions – When you write a blog post or publish anything on your blog use social media to promote it. Not only will you get more traffic to your posts, you’ll get more links to your website via your general social media promotions.

    * Conduct Interviews – Give interviews on radio shows, on blogs, and more. The more authority you can build by being interviewed, the more links you’ll get back to your website and products, and the more people will get to know you.

    Finally, when it comes to off-page SEO, don’t underestimate the power and effectiveness of the good old-fashioned press release to get the word out about your business to the media. Press releases are still excellent ways to publish information about your products and services, especially if you can tie it to a popular human interest story and news of the day.

    On-Page SEO

    On-page SEO consists of anything you do on your website to ensure that you get more traffic to your website via the search engines without paying anything for the traffic. Creating perfectly optimized pages is as simple as adding a little extra effort.

    * Publish Targeted Content – If your content is high quality, unique, and relevant to your audience, this will help them find you. They’ll look for words that are inside that content and be sent to your pages.

    * Headings on Pages – Using keyword-rich phrases for the headings on your website, including your blog posts, will help search engines find you too. Plus the words will be something your audience will focus on as they scan your page.

    * Check Grammar and Spelling – You want people who visit your website to come away believing you have authority on the topic that’s in your niche. Therefore, it’s important to double check your grammar and spelling.

    * Code Your Site Right – Within images, headings, descriptions and more, there are ways to use metatags to give the search engine clues about the topic on your blog or website. Use them properly to describe images and the subject matter, so that your audience will find you.

    Using both on- and off-page SEO is an effective way to ensure that you set up each page on your site properly. If you use self-hosted WordPress, you can use various plugins like SEO Yoast to help guide you for on-page SEO.

    Link to SEO Yoast – https://yoast.com/wordpress/plugins/

    Categories: SEO Tags: Tags:

    Four SEO Tools and How to Use Them to Build Your Business

     
    Search engines matter. They send traffic to your website. Use them well and they send very targeted traffic to your website. Targeted traffic turns into customers and repeat visitors. This means it’s not only where you’re placed on the search engine rankings, but the keywords you use as well. You want to make sure you’re attracting targeted traffic to your site.

    The world of search engine optimization and keyword development can feel overwhelming. It seems there’s a lot of information to learn, know and use. However, when you drill down, it’s actually quite simple. You want to optimize your website for a few primary keywords. These keywords ideally will have an acceptable amount of demand and supply. They’ll also be keywords that your audience is likely to use to find your information.

    Then you optimize your pages for those keywords. You also choose some secondary keywords to support the primary ones. These may be keywords with less demand and less supply. However, they’re still keywords your audience is using to find your information.

    How do you use these keywords? Content, content, content. Content gives the search engine spiders something to index. It also provides material that others may link to. This is an important part of SEO.

    To help you manage and master your SEO efforts, there are literally thousands of various tools and gadgets. Some of these tools help you check the keyword density on your web page. They make sure your keywords are represented enough to help but not so much that your content reads poorly. There are also link checkers, keyword research tools, and so on. Here are four SEO tools you might find useful.

    #1 Keyword suggestion tools – This is where it all begins. Keyword suggestion tools help you learn and research your primary and secondary keywords. The most common of these tools is the Google AdWords tool. It’s free and quite useful. There are also keyword tools that you can pay for. They offer a bit more information than the Google tool.

    #2 Ranking checkers – Ranking checkers help you determine where you rank for various keywords and search engines. It’s a great tool for setting goals and tracking your progress. For example, you might set a goal to move up two pages in the rankings using article marketing. You can use a ranking checker to test and track your success. (You can also check to see how your competition is doing.)

    #3 Link checking tools – Link checking tools help you determine the effectiveness of your back links. You can learn who is linking to you and how popular their links are. Again, you can also check to see who is linking to your competition. There are some basic, free tools that provide basic information. Or you can hire a service to analyze your back links for you.

    #4 Keyword density tools – These tools can analyze a page or your URL for keyword density. There are a number of keyword density tools. Again some are free and some are paid tools. If you’re going to pay for this service, make sure it analyzes keyword phrases and not just one or two word keywords.

    New SEO tools are being developed every day. Take advantage of these resources to strategically position your business. The easier it is for your prospects to find you, the faster you’ll achieve your business goals.

    Categories: Run a Home Business Tags: Tags: