Tag: courses

    It’s Fun to go back to Skoool!

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    Are you looking to build authority, trust, and credibility in your niche?
    You are?
    Excellent. Then you probably know that you need a loyal audience of people who will eagerly consume your content and buy whatever you create or promote.

    But here’s the problem!

    We live in an information age where people are bombarded with content, non-stop notifications, social media drivel, and a plethora of other distractions.
    Building a solid community is only half-the battle… keeping them engaged and interested is the other half – and it’s the more important and difficult half.
    While several solutions have popped up on the marketplace to address this problem, there’s on exceptionally outstanding platform called Skool that does this brilliantly…
    And we’ll look at it in more detail further down.
    What’s important now is that you understand why you need a community…

    Why Every Marketer Should Be Building a Community (Tribe)

    Having a community ensures that you are in constant contact with your audience/customers. This is imperative not only for trust-building… but for the survivability of your business.
    Building a reliable community is key to boosting repeat sales, conversions, and recurring income.
    A community could be a Facebook group, a server on Discord or a cool niche group on Skool.
    While each has its pros and cons, the underlying principle is the same – there’s a place for your audience to hang out and interact with each other.

     Word-of-Mouth Marketing

    When you have a group, it’s inevitable that some members will help others and if your courses/training are good, they’ll recommend what worked for them. This social proof and brand advocacy will lead to higher conversions and increased sales for you.

    * Feedback

    With a community, you’ll be able to get feedback on your products/training. You could conduct polls, ask for suggestions, etc. You’ll gain a better grasp of what your audience truly needs… and you can serve them better.

    * Increased Loyalty and Retention

    When you’re present in a group and interacting with your members, you’re no longer a vendor who sells from a distance. You’re now a friend – and people love interacting and supporting their friends.
    We could go on and on about the benefits of having your own community, but you get the idea.
    What you probably want to know is…

    “How and where do I host my community?”

    This Is an Excellent Question!

    But it’s not so easily answered because several variables are involved.


    Up until now, Facebook groups were seen as the ideal way to build a community. The fact that they’re free to set up and most people are already hanging out on Facebook works in the platform’s favor.

    Aack!

    However, there’s a very insidious side to Facebook – the platform itself is designed to distract your audience with ads, other posts, and a ton of other ‘interruptions’ – that make money for the platform.
    If you’re not paying for the product, then you are the product… and the currency is your attention… and your subscribers’ attention.
    Their focus is NOT on helping you win. Facebook looks out for Facebook. Period.

    So, while you could build a tribe on Facebook, you’ll want to funnel your audience to a group on a platform like Skool where you control things in your group.

    Everything will be more focused on your content, your offers and your messaging.

    The Most Popular Platforms…

    There are several platforms like Discord, Circle, Teachable, Kajabi, etc.
    We looked at most of these and after weighing the pros and cons, there was just no denying that Skool was far superior to all the rest.
    Created by marketing legend, Sam Ovens, this structured platform is designed to minimize distractions while offering excellent course and community features.
    So while you could go around looking at the other options, you’ll soon discover that nothing comes close to Skool at the moment.
    The fact that another popular marketer, Alex Hormozi, has been raving about it in his YouTube videos is only going to increase Skool’s popularity.
    We’re hoping they maintain their relatively low (straightforward) pricing as demand increases. It’d be better to get in early while you can.

    Now let’s weigh the pros and cons of Skool.

    Why Skool is the ONLY Course Platform You’ll Need

    If you’re planning to build a community with the products/courses you’re selling, here’s why Skool helps…

    It’s Easy to Use

    This platform is extremely simple to navigate and set up.
    Even the greenest of beginners will be able to create, host and sell their courses here and create a lively community.
    With the drag-and-drop editor, you won’t need coding knowledge or anything complex.
    The learning curve is short, gentle, and fun.

    All-in-one-platform

    Skool is an all-in-one platform… and your customers/members will find it just as easy and intuitive to use.
    Unlike Discord which seems clunky and confusing to navigate, Skool is a breeze and looks a lot neater.

    * Community Engagement

    Why else would you use Skool if not for this awesome feature?!!
    Your students will be able to hang out and engage with each other in your group (on Skool).
    Interacting in a Skool group is very similar to what you’d do on Facebook. You can post videos, gifs, comments, likes, etc. and it all updates in real-time so everything stays ‘active’ and fluid.
    As the leader of the group, you’ll be able to engage with your members by chatting with them and even message members privately, if you want to.

    ****

    Even more important, members can develop relationships with other members because there is direct messaging available for them too! Your group could get known as a place for members to collaborate and partner on ventures with little intervention by you!

    * Built for Digital Course Creators

    This reason is definitely why so many course creators are switching to Skool. It’s designed to make it easy for vendors to focus on teaching and selling their infoproducts.
    As mentioned earlier, you’ll be hosting your courses on Skool. So there’s no need to build a separate course website and connect a whole bunch of complicated plugins. Everything can be done in minutes!

    Search Function

    The unified search function will allow you to find comments, posts, members from one place quickly.

    Broadcast Emails

    You’ll be able to send broadcast emails to your members too. So it has some degree of email marketing feature – though it comes nowhere close to a solid autoresponder such as ConvertKit. So you may want to invest in a separate email marketing tool.

    *****

    I am in three Skool groups. What I love is I can set up a weekly digest email to come into my Inbox every week to see what's happening and even more important, I can click on button in email and go to the group to add my comments or observations!  Unlike the Facebook notification that push onto your monitor while you work, you can look to see what's happening in your groups in your email provider when YOU are ready!

    Payment Processor

    Skool also has payment processing integrated into it. You can accept payments through Stripe and PayPal.
    It you wish to use other integrations, Skool works well with Zapier… and you can contact their support for further advice related to your needs.

    * Awesome Classroom Features

    The learning management system in Skool is just as good (maybe even better) than most platforms such as Kajabi, Teachable, and even LMS plugins.
    It has all the features you’ll need: modules, lessons, progress tracking, transcripts, etc.

    The greatest advantage Skool has is that it integrates the community building with the courses flawlessly. Everything is smooth and works synergistically.
    So your students are not only consuming your content, but also engaging at the same time. It’s a win-win for everyone.

    * No Ads… No Distractions

    Unlike Facebook which bombards its feed with ads, there are no ads in Skool.
    No one is going to be distracting or ‘stealing’ sales/customers from you. This point alone makes Skool a clear winner in our books.

    * Event Calendar

    It’s easy for members to forget group events and so on. Thankfully, Skool has an event calendar feature that’s prominently displayed so your members are always on track and reminded of any upcoming events.

    * Gamification Features

    When it comes to selling courses and building a community, Skool’s closest competitor is probably Circle.
    But while Circle is priced slightly cheaper (which makes it more attractive to those on a budget) … it lacks the superior gamification features found on Skool. So your students will not have as much fun consuming your content, if you were on Circle.

    * What is Gamification?

    Gamification features include points, badges, leaderboards, and levels, which aim to motivate users through game-like elements.
    The hard truth is that most students who sign up for a course, despite paying for it, will drop off halfway. That’s just the way things are.
    With gamification features that enhance engagement, encourage participation, and foster a sense of accomplishment – you’ll not only be able to keep the student motivated, but they’ll be more likely to finish what they start.
    Skool’s gamification features such as points, leaderboards, activity tracking and so on are excellent for keeping your tribe hooked on your training.

    ******

    In the Skool groups I am in, they use gamification to keep us coming back to participate. If I make a post asking a question, I get so many points; if I make a comment on a post, I get so many points and there is a leaderboard showing who does the most comments, posts etc. With Skool, you can even open a course in your community depending on how many points a person gets, they can get a new course to watch!

    * Detailed Analytics

    Skool has a metrics dashboard that will show you how your students are progressing, what their favorite modules are, how many students you have within a time range and so on.
    By looking at the numbers, you’ll be able to ascertain the health of your group and what type of content works best.
    It’s all laid out easily. So you won’t need a PhD in calculus to understand your stats.

    * 24/7 Support

    When it comes to customer support, Skool is excellent. The only other platform that seems to have faster support is Systeme.io.
    But the key takeaway here is that if you ever need help, Skool’s support is always there to assist you at any time of day.

    * Free Courses

    Skool has a few free courses for you to enroll in so that you understand how to use the platform well.

     

    These invaluable courses will help you get the best out of Skool and help you sell more subscriptions.

    * Affordable, Straightforward Pricing

    Some platforms like Kajabi offer a myriad of features (most of which you won’t use) … but they charge an arm and a leg.

    Skool is a lot more affordable and charges a flat rate every month. The pricing plan is very simple. You pay one fee and get ALL the features.
    You get unlimited courses, unlimited students, no hidden fees – and you can cancel at any time.
    Skool’s transaction fees are the lowest when you compare it to its competitors!

    * 14-Day Free Trial

    Still on the fence?

    Give Skool a 14-day spin and see if it’s right for you. Our guess is that you’ll never look back. There is zero risk for you here.

    Disadvantages of Skool

    For the most part, we were highly impressed with Skool, but it would be remiss not to discuss the disadvantages – and there are few.

    * Platform Dependency

    If you host all your courses on Skool, you’ll need to keep paying the monthly fee. If you stop paying, you’ll forfeit your account and your tribe on the Skool platform.
    Similarly, if you decide to move to another platform, it’ll be a hassle to move all your courses and members to a new platform. While this is not a deal breaker and is mostly true for any SAAS service, it’s still something to be aware of.
    The good news is that Skool and the people behind it are legit and reliable. The platform is skyrocketing in popularity and should last a long time.

    * You’ll Need to Find Your Own Members

    While you’ll see several popular groups displayed on the home page of the Skool website, the truth is that you’ll need to find your own members, customers, etc.

    Skool is an excellent platform that hosts courses and communities. But it’s just a ‘tool’.

    Ultimately, your success in making your business work will rest squarely on your lead generation and sales skills.
    Don’t expect Skool to make you an overnight millionaire, despite the hyped-up content and fanfare you may come across online. You still need to do the work.

    * Beginners May Find the Pricing Steep

    If you’re a successful marketer, forking out $99 a month is not an issue. For a beginner who’s just starting out, this monthly fee can feel like a burden.

    The best way to remedy this issue will be to sell a few courses first and gain traction. With an email list, you’ll be able to do remarketing and get more repeat sales.
    Once your course sales cover the monthly Skool fees, then you can leverage the 14-day free trial and go on to pay for it.

    Baby steps here.

    * Facebook is still an unconquerable behemoth (for now).

    While Skool is a far better course platform and has much more community engagement features… when it comes to traffic, it’s absolutely no match for Facebook.

    That’s just the hard truth.

    Most people do not consciously choose to use Facebook. It’s an almost subconscious habit for them to reach for their phone and scroll on social media.
    They’ll read whatever posts appear on their feed, including the group posts… which have limited reach.
    On the other hand, it’ll take a conscious effort to get your tribe to log into your Skool group to consume your content. It’s not a habit for them.

    The best way to remedy this problem will be to have a Facebook (FB) group and ask your Skool members to join that too.
    Then you could post teasers of your latest/upcoming content in your FB group and have a link pointing to your Skool group. Now, your tribe that’s doom scrolling on FB will see your post and be more likely to see what’s in your Skool group.

    You’ll also want to add your Skool members to an email list so that you can email them about new content, events, etc.
    When you can reach them on multiple platforms, you’ll get them to repeatedly visit your group more easily. This will always be a bugbear when it comes to using Skool, because using the platform is not a mainstream habit.
    So extra effort will be required to get them inside and engaged.

    Should You Sign Up with Skool?

    A definite yes.

    If you’re a marketer selling your own courses… building a community is not an option, but a necessity.
    It’s the surest way to build and maintain a connection with your tribe. It’ll also ensure business longevity while creating brand awareness and trust in you and your products.
    Feature-wise, Skool is all you’ll need to sell courses and build a community.
    Everything on Skool will take your course business to the next level.
    There’s no risk for you here. With the 14-day free trial, you have nothing to lose.

    Give Skool a try and you’ll be amazed at how easy it is to set up, sell on and charge monthly fees.
    Nothing like recurring revenue from an engaged community to boost your bottom-line and skyrocket your profits.
    Try Skool today and you’ll be glad you did.

    >> Try Skool Now! <<

    Categories: Run a Home Business Tags: Tags: , , , , ,

    How to Develop an Email Course

    An email course is usually delivered in “drip” mode. This means that whether it’s daily, weekly or monthly, part of the course is delivered to those who signed up for it via their email, through an autoresponder service. An autoresponder service like Aweber.com, Mailchimp.com, or another one can get the job done delivering an email course.

    Determine What the Purpose of the Course Is

    Is this a free or paid course? Is the purpose of the course to encourage your audience to buy something from you when the course ends? If it’s a free course, what will the offer be at the end of the course? If it’s a paid course, how can you deliver exceptional value to your audience and make them feel as if they got their money’s worth?

    Decide What to Teach

    Teach your audience about or how to do something that is unclear, frustrating or hard to do for your audience. If you’re not sure what this could be, look be ask your audience for the answers. You can ask them directly, or you can find groups where they ask questions. Any question is a likely a good choice for an email course.

    Organize the Subject

    Choose your topic or question to answer so that you can now organize the subject into subtopics. You’ll want to pick one focused subtopic for each part of the email course. You don’t want to overwhelm your audience with too much information at one time. Instead, think of it like teaching one point of a problem at a time in a logical order.

    Choose How Long You Want the Course to Be

    Usually an email course consists of five to seven emails for free courses, but sometimes a topic will require a lot more than that – especially if it’s a paid course. Decide how long, but more than six to eight weeks might be too long. It’s important to consider your audience so that you know how they’ll deal with shorter or longer courses. Making it too long might mean a lot of people don’t finish, but you do want to give enough information that they learn the material.

    Tell the Subscriber What to Expect

    Before and after the subscriber signs up for the course, you should let them know what to expect. Be explicit about what is in the course so that they’ll know what’s coming and know what to look for. How many emails will be in the course? How often will they come? Will you send other emails and information to them? Let them know what to do if there is a problem. Probably the best place to do this is on the sales page, plus on the thank you page, plus in the first email.

    Format Each Email Similarly

    You want each email to look like part of the same course by branding it the same. Use the same fonts, images, colors, intro and exit. Always tell them what you have already told them, and then after the body of the email tell them what to expect for the next part of the course. This will help hone their expectations in a way that keeps them interested and involved.

    Make Each Email Simple and To the Point

    Once you’ve created a template for your course, it will be simple to fill in the details for the course. Give them one strong lesson each email, and keep the emails on the short side – no more than 700 to 1500 words per email. Otherwise it will be too overwhelming.

    Craft Subject Lines They’ll Recognize and Open

    The subject line is important because it will be key to ensuring that your subscribers know to open the email. You probably want to put the name of the course and the lesson name inside so that they know.

    Finally, give your audience a way to report problems and ask questions. You can do that via a special course email address or by making a private and closed Facebook group only for people who have signed up for the course. In addition, you can use eCourse software to help you make an eCourse without having to know any coding or even have a website.

    Link to eCourse software – https://coursecraft.net/

    Categories: courses, Grow a Home Business Tags: Tags:

    How to Get Paid for an Email Course

    An important aspect of having an email course is finding a way to monetize it. Making money for your hard work is important. When you make money doing something you love, and that you really know how to do, it will enable you to do more of it – thus helping more people learn the information that they need to know.

    * Moon Clerk – This works with MadMimi.com, Aweber.com, GetResponse.com and other autoresponder services, which will enable you to collect one-time and recurring payments for your courses. You’ll need a stripe account as well to get started with using Moon Clerk.

    Link to Moon Clerk – http://www.moonclerk.com/

    * PayPal – You can set up a PayPal subscription payment with a simple link to set up an eCourse, using either ClickBank.com or another shopping cart system. Set up a sales page with the payment option, and then send them to a thank you page with a sign-up sheet. That will sign them up for the autoresponder with the eCourse.

    * aMember.com – This is a membership software, which you don’t need to run an eCourse, but it is a good way to set them up to avoid issues with people unsubscribing and still being on the course list, as can happen with the PayPal / ClickBank idea.

    * Upsells – A great way to make money from a free email course is to offer an upsell of some kind. This could be a product you’ve shown them that they need, such as a private membership group and other related products to the course.

    * Affiliate Programs – Your course may suggest different types of tools, software and services to your audience. This is a good opportunity to include an affiliate link. You do need to disclose in your terms of service on the sign-up page for the course that some links will be affiliate links. However, most people will not mind if you are suggesting things you’ve tried that work.

    * Exclusive Offers – People on your list will love feeling exclusive. Use the list to make “list member only” special offers. When you hype up these offers to let them know that they are honestly the only ones getting a “sneak peek exclusive offer” and an inside view of your products and services, they’ll be excited to get the chance.

    * Cross-Promote – If you have other offers outside of this course, such as more courses, you can cross-promote. This is an offer that is related to the course your customer is taking, but is not a sale that’s directly related to the course they’re in now.

    * Coaching – If you’ve given a good eCourse to your audience, you can offer to give them extra help with one-on-one coaching or group coaching calls for a fee. Make the offer through the course in the beginning, toward the middle and at the end.

    If you give it some thought, you’ll be able to cash in on email courses. You can make it as simple as you want, or as complicated as you want, depending on which software you choose to use. But, one thing is for sure; you can make money and get paid for an email course.

    Categories: courses, Grow a Home Business Tags: Tags:

    Making the Most of Your ECourse

    Creating an eCourse is a great way to get subscribers to your list. An eCourse is also a great way to give information to your subscribers that they need, as well as a way to market other information to them. It’s important to build trust with your subscribers and you can do that with a well written and planned out eCourse.

    But, there are some best practices for your eCourse that you should be aware of when using an eCourse as subscription bait, either free or paid.

    1. Craft Well Written Opt-In Messages – Tell your subscribers what to expect in the opt-in information. That way they will know that they’re going to get more than just the eCourse. Letting them know this will do two things. One, it will prepare your subscriber to get more than just the course; and two, it will give them the opportunity to say no or yes. The best subscribers know what they’re getting into when they opt in.

    2. Make the Most of Your Thank You Message – Once they opt in, send them a thank you message. This is a great place to include extra information about what they’re going to receive, again, and other opportunities that you have for them. If every single message you send out is packed with information, you’ll be more likely to get a positive response.

    3. Craft Your Course Series Carefully – If you’ve promised your subscribers a ten-day email course, each day of the course should be very well defined and stand on its own but also make them excited for the next course delivery. Remember a ten-day course doesn’t have to be delivered one each day; it can be one each week with other information in between.

    4. Create Offers within Course Messages – Each course message is a great time to include offers to the subscribers for other products and services or information that you promote. You can send them to affiliate products and services that coincide with what you’re teaching them in the course.

    5. Add Extras within the Course Series – A ten-day eCourse can turn into a month of emails with extra days and courses. You can even ask for homework from your course subscribers, sending them to a private Facebook group or forum where they can turn in their assignments to give them extra -all within the same “10 day” course.

    6. Give Bonus Course Information – If you want to, you can offer your subscribers the opportunity to sign up for another eCourse series within the current course that you’re providing. Many people are happy to find out about more advanced information about a particular subtopic within the original eCourse.

    7. Offer Opportunities to Join Other Lists – If you have more than one email list that might be of interest, the eCourse is an excellent way to let your subscribers know about them. Keeping your subscribers moving through your product funnel by making new offers is a great way to make the most of your eCourse.

    8. Periodically Update the Course Information – Even when the course is over, if updates happen, or changes in technology occur, it’s a good time to contact your course members to give them the scoop on the update.

    Making the most of an eCourse is essential to making the course worth your time and effort. Thankfully most, if not all, of the email course can be automated using your autoresponder service – whether it’s a free eCourse or a paid course.

    Categories: courses, Grow a Home Business Tags: Tags:

    Coming Up With a Teachable Topic

    Everyone has something they know that they can teach to others. Anyone can create an online course to teach other people what they know. But, when you sit down to come up with teachable topics you want to keep some things in mind.

    * What Do You Know? – There is usually something you are passionate about and that you already know that you can teach to others. For example, maybe you know the secret to making the perfect snicker doodle cookie? You can teach the fundamentals of baking a snicker doodle cookie and what is important to make it come out perfect.

    * What Do You Want to Know? – Even if you don’t know how to do something, you can still create an online course. Just learn how to do it and create step-by-step instructions as you go to create an online course with that information.

    * What Are Your Strengths? – It’s important to know what your strengths are, because creating a course requires several steps. For example, you may need to add video, or create screen shots, or write a great deal of material. Any one of these things may require learning or outsourcing.

    * Who Is Your Audience? – It’s important to start with an audience that you want to teach. Then you can find out what they want to know and create courses for them. Even if you don’t know the material personally, you can interview subject matter experts, or even hire someone to create the course for you.

    * What Is the Goal? – Once you’ve decided upon a potential topic, can you figure out what the end goal is? What do you want to teach your audience? What do you want them to walk away from the course knowing?

    * What Is the Main Objective? – You need to figure out your main objective for teaching a course at all, then the objective of the course. Do you want to teach them something they need to know so that you can earn extra money, or do you want to teach them something so that they can also learn about other offerings you have?

    * What Tools Do You Need? – When you determine the ideas you want to teach to your audience, you’ll need to make a list of tools you need for creating the course. Perhaps that means you’ll need a good video camera or a stand for your iPhone so that you can video yourself cooking. Or maybe you need a tool like Camtasia to edit the videos.

    * What Platform Is Right for Your Course? – Once you work out all the details, you’ll need to figure out where to host your course so that you can easily promote it. You can host it with the right software right on your own domain, or you can use a system like Udemy.com to sell your course. It’s up to you.

    Teaching online courses can be very lucrative if you find the right information that people want to know, find the right platform, and market the course in a way that gets people to sign up. The idea for the topic is just the beginning.

    Categories: courses Tags: Tags:

    Course Outline Creation

    When you create a course, you will need to start with an outline. Outlines are for you and for your audience. The outline will help you avoid missing any part of what you need to teach to meet the objectives of your course, but it will also be of use to attract your audience to your course. It will give them a sneak peek into what they’ll learn and encourage them to sign up.

    The outline should include all of the following:

    1. Why You Should Teach the Course – Everyone wants to know why you are the right person to teach the course. What gives you the qualifications to teach the course you’re going to describe? Who you are, what your credentials are, and so forth should be listed.

    2. Course Description – Explain to the audience what the course is about in detail, but don’t make the description so long that they no longer need to take the course.

    3. Course Goals – What are the goals of the course? For example, will the learner know how to make a web page using a particular platform when the course is over?

    4. Learning Objectives and Outcome – Once the person finishes the course, what will they know and how can they use it? Will then have a workable item they can hold when they finish the course? Perhaps when the course is over they’ll have a five-page website that they can use.

    5. List of Topics That Will Be Covered in Each Module – You want to state exactly how many modules or sections there will be, along with a title and description of what is covered in each module.

    6. What Type of Audio / Visual Materials are Included – State what formats the information will include, for example if you’ll have audio, podcasts, video, and other types of material. This will alert the student about the requirements of their own systems.

    7. Procedures for Accomplishing Objectives – Explain what you’ll do to ensure that the students accomplish the objectives. For example, a reminder will go out to all students each week.

    8. Student Requirements – In cases where there are prerequisites for what students need to know, express them. Also if they will need to complete work that is turned in and evaluated, be sure to tell them.

    9. Assessments (If Any) – Some courses will have tests and assessments to qualify for a certificate, and others will not. If yours does, say so.

    10. Schedule of Activities – List the schedule of activities that are included in the course that the student will do, or that the instructor will demonstrate.

    11. Reading List (If Any) – In some cases a book might go with the course. If you’ve written a book that they need to purchase, or you’re using a book someone else wrote, link to it so they can buy it.

    12. Follow-Up Opportunity – A great thing to include in your course is a way for them to follow up with you and sign up for other courses you teach, or participate in other things that you do.

    The outline for an online course is only slightly different than if you were teaching a course in person. In both cases you want to explain what’s inside the course, what your audience will learn, and what to do after for more information or where to find more courses that you teach.

    Categories: blogging, courses Tags: Tags:

    Earning Income with Courses

    There are many ways to earn an income with online courses. You can set them up on your own website, as a paid email course, or on a special website that promotes courses like Udemy. But, however you do it there is a lot of money to be made with online courses. You can earn money from a course directly, or you can make money on the back end (or both). Let’s look at some of the different ways to earn money with online courses.

    * Paid Course – You can earn money directly with a paid course. There are course websites like Udemy, Fedora, and many others. Look for “sell your course online” and you’ll find a lot of them to help you. You can also set up your course on your own website using a membership website feature like AWeber, InstaMember, or even just a PayPal button with a password only website.

    Links:
    Udemy – https://www.udemy.com/
    Fedora – https://usefedora.com/
    AWeber – http://www.aweber.com/
    InstaMember – http://www.instamember.com/
    PayPal – http://www.paypal.com/

    * Free Course – You can still earn money with a free course. By giving your audience a short free course via email, or in a membership on your website, you can use the course to build your email list. You can then promote other things to them via the course and the email list. For example, on each email that you send about the course, you can include a link to your paid courses.

    * Backend – Remember that for any page on your site (such as the page where you send people to collect the next free module of your course), you can put recommended products that match things that your audience will need if they are to become successful at whatever you are promoting through your course.

    * All Three – You can earn money through all three methods if you want to. It doesn’t matter if a paid course is delivered or not; you can still add complementary products to the delivery page, or via an email newsletter that the students sign up to receive.

    * Complementary Items – For example, if you are selling a course about how to write and sell a book on Kindle, you can promote services related to the venture, such as contractors who will do the work for them. You can also promote software that helps them, or peripheral products that they may be interested in.

    * Future Courses – A series of courses are an excellent way to earn more money through online courses. This works very well if the first course is free, then to learn more they have to pay for the upgraded future course.

    You can always make money with courses. You just have to think about what your audience needs outside of the course, and you can promote those things to them as well. You can make money from the course directly, and then make money indirectly by promoting complementary products, services and more courses.

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