Tag: content

    Real-Time Content Marketing Tips

    Most of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing the purpose of content is to build customer loyalty by engaging in a continuous dialog. Thankfully, today this can be done rather easily with the advent of online communication, social media being one of the main real-time centric technologies available to use with real-time marketing.

    * Monitor Industry News – Keep abreast of everything happening in your industry in terms of news events, and how you can relate your business to the news events that are happening. Sell products related to any of the news events of the day; you can use that information to connect to your audience by (for example) creating a meme or infographic and sending it out with a specific hashtag to attract those who are reading that news event.

    * Monitor Social Media – On any given day there are hundreds if not thousands of comments, questions and stories that appear on social media that you could use to craft content that is sensitive to real-time events. Even if a comment is negative, you can turn it around and make it funny or use the comment as a way to show the facts of your business and industry to the world.

    * Build a Community – One of the fastest ways to build content that incorporates real-time marketing is to build a community of insiders. You can do this easily on Facebook with Facebook groups, or you can start a message board on your own website for your inner circle. If you are listening, your inner circle will let you know what they need and want in terms of new content.

    * Don’t Forget Your Audience – Don’t get lost in all the information online and forget who your audience is. When you produce any content, including real-time answers to questions, comments, and information gathered, don’t forget who your audience is. Have them in mind when you develop the real-time content.

    * Unleash Your Inner Editor – Real-time content cannot take the time to go through your normal editing process. You’ll therefore want to put a team on real-time content creation that you trust to understand the essence of your company and your audience so that they really can respond in real-time.

    * Create Compelling Content – Real-time content isn’t the time to send out a stale and boring word salad. Instead, this is the time you want to take more effort to creating funny, entertaining, interesting content that speaks to what is happening right now that also keeps your company values and audience in mind.

    * Less Is More – When it comes to real-time content, keeping it short, sweet and simple is often better. Creating a meme, infographic, or other easy to digest information may get more traction than a long word-centric document, especially when you want results fast as possible.

    * Create Real Authentic Content – You want to create good content with the information that you can acquire on social media and by listening in on forums and other areas that your audience hangs out. More is not always better, but good content with an eye toward current events will garner more interest when it’s based on real stories and real information.

    The important thing to remember when crafting content based on real-time information is to let go of the control reins a little so that the content can get out faster. Then be sure to monitor the real-time activity based on the content you push out. Try different forms of content to see what works best for your audience.

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    Ten Reasons Content Is Important for Marketing Your Business

    It’s true that content marketing is getting more difficult. You have to work harder, and be that much more prolific to get the same attention that you used to get with old-fashioned article marketing and a blog post a month. Today, your content needs to be smarter, more directed, and well, simply more. If you’re questioning the importance of content, hopefully these points about why content is still important will help.

    1. Helps Search Engine Ranking – Even though it is harder to rank in a search engine now than it used to be, and the “number” of your rank is less important, you still want to be ranked high and to be indexed with the major search engines like Google in order for your audience to find you. To get ranked, to get searched, to get noticed, you must have content.

    2. Keeps Your Audience Interested, – If you want your audience to come to your website or blog you’re going to have to have something for them to do. Content can be all sorts of things such as blog posts, articles, reports, books, games, video and audio. Your audience needs to consume content, otherwise what’s the point of them visiting your website?

    3. Informs Your Audience – Content can be used as a means by which to inform your audience about various issues and solutions within the niche. Writing informative post, articles or creating informative videos will be a large percentage of the type of content you create for your audience.

    4. Engages Your Audience – The right kind of content can entertain and involve your audience to the point that they want to come back more often. If your content asks questions and provides a means by which they can respond, you’re going to be winning the content game. You want your audience to be engaged with you as it helps them be more responsive to your calls to action.

    5. Educates Your Audience – Content is one of the ways in which you can educate your audience about the issues of your niche. That education, in the form of blog posts, articles, white papers and more, can help your audience understand the problems they face and the solutions you provide.

    6. Inspires Your Audience – A really valuable component of content and one that is super important is inspiration. Content can inspire your audience to act. That action means that they’re answering your CTAs, using your solutions, and getting results.

    7. Builds Loyalty with Your Audience – People buy from those that they know, like and trust. Creating regular content can help your audience feel as if they know you. And once your audience feels as if they know you, they’ll start being more loyal – which makes it that much easier to promote your next product to them.

    8. Helps You Establish Authority – When people believe that you’re the one with the answers within your niche, they’re going to seek you out for more. The more content you produce that is factual and well-crafted, the more your audience will see you as an authority figure on the topic. And the more they see you as an authority, the more they’re going to want to be associated with you.

    9. Content Is Valuable – Outside of the services and products you’re promoting, content is a very valuable addition to your audience’s day. You want them to walk away from the content feeling as if they got something very important from you.

    10. Content Lives a Long Time – The content you publish today will pay off far into the future. If you create good quality content, you’ll be able to benefit from it for years to come.

    Content will always be important when it comes to getting the word out about your business, your niche and your offerings.

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    Content Marketing on Social Media into your Marketing Plan

    As a business, why do you have to spend time creating and sharing content on social media? You want to spend your time selling and developing product or service to your customers! You don’t want to tweet, friend or google?! 

    Well, 

    1. It increases your followers for your social media platform,  whether it is Twitter, Facebook, Google+, Linkedin, Instagram or Pinterest or any other platform that your audience hangs out, which increases your reach. 

              According to +Belle Beth Cooper of +Buffer in https://blog.bufferapp.com/10-secrets-to-finding-and-sharing-better-content-on-social-media

               they “found that the optimal number of tweets to engage your followers is 1-4 per hour, and for Facebook it’s no more than 1 per day. ” 

              So, by doing the social media strategically by:

                a: deciding where your audience hangs out

               b: creating a presence on that platform with your business 

               c: finding out what social media posts they like on that platform 

              d: create an editorial calendar for creating the posts and how many you need and when to post them

          You can increase your followers (or in business terms, your prospects) for your business. 

        2. Sharing content increases your authority in your field.

           Whether you share your own content about your business topic or you curate other authority sites and add your comments, you can be seen as someone who is knowledgable and “top of your game”. 

     

        3. Your followers expect more content from you and if they are trained to open, they get more value from your content. 

        4.  If you consistently post on a regular basis, good value content whether yours or you curate others content, your followers expect to see it and it becomes a habit for them to open and learn from you.  Being a teacher in your field for others and giving them posts of value with tips and knowledge they can use, this increases your credibility too.

    5. Your followers see you as a thought leader and your credibility rises which means your customers develop the habit of buying what you are selling as they see you as an authority. 

        As your followers expect your content in social media and you give them value and you become an authority in the field, your relationship with your followers (prospects) becomes closer especially if you reply to any comments about your post or you add some personal posts during this process.  

    People will get to know, like and trust you all through social media.  Content marketing on social media is well worth doing as it is a free form of accessing people throughtout the world spreading information about you and your business! 

    For more discussion on social media, subscribe to our newsletter at www.thebusinessofathomebusiness.com/newsletter. 

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