Tag: affiliate

Digital Marketing or Affiliate Marketing Pros and Cons

digital marketing

The Digital Product vs. Affiliate Business Method

 

Which Business Model will fit into your Lifestyle?

 

When starting an online business, many newbies can’t decide on the business model which will fit their lifestyle while making them revenue. When starting a business, the decision often boils down to two options – promoting other’s products or selling their own products.

 

There are definite pros and cons to each one, and some of that is based on your own personal skills and preferences. But other aspects of your decision will be based on things like profit potential, ease of implementation, and even the speed with which you can earn.

 

There are some new things that have changed in the marketplace in recent years making it easier than ever for people to choose either of these methods for their business – or, combine them into one lucrative option!

 

Below, we’re going to go over some things that might sway your mind to select one over another, and help you start off on a path that will not only be profitable, but personally fulfilling as well.

 

How Fast You Can Get Your Money

 

There’s a big difference between how fast you can earn money and how fast that money is deposited in your bank account. We’re starting off with this point, because for many (if not most) people, the desperation they feel in needing to get paid is palpable.

 

In order to calculate the speed with which you can earn, several factors come into play. For example, as a digital vendor of products like eBooks or video courses, you have to factor in the product creation time and whatever amount of time you want to spend recruiting affiliates.

 

This is going to vary for everyone because it takes some people months to create products and others a few hours. It’s feasible for some people to come up with a product idea, create it in a day, tell affiliates about it and start having money in their PayPal or Stipe account within 24 hours.

 

But that’s not usual for everyone. Most people take at least a few weeks. Once it’s live, though, you will only have to check to see how fast your payment processor is in depositing the funds to your bank.

 

Affiliates’ payments also vary by many factors. Each platform may have their own unique payment system. For example, ClickBank is going to pay affiliates on Fridays, two days after the end of the pay period and if you’re going direct deposit, you can get paid weekly.

 

But on Amazon, you’re not getting paid until 60 days after you earn, and the payments are once a month. On Warrior Plus, you will have your affiliate earnings going into a site wallet, and the speed with which you can get those funds varies, too – from a few days to an entire month.

 

How Much Money You Can Earn

 

Now let’s dig into how much you can earn through each of the two business models. This is going to have variations as well. For example, as an affiliate, you have a myriad of options available that will impact the amount you earn.

 

You might promote digital products, which have a low-price front end but an entire funnel of upsells and downsells that contribute to higher profits (not to mention some affiliate contests you can earn from, too).

 

You might be promoting recurring income items that build your profits like a snowball, or you may choose one-time commission items instead. Even if you promote tangible products, there will be high ticket items that are harder to convert but pay more – and low ticket items that convert easily, but pay less.

 

As a digital vendor, your earnings are going to be impacted by several factors. The first is the speed with which you release new products. Then there’s the matter of how many upgrades you have to add more profits to your bottom line.

 

You also need to take into consideration whether or not you are going to spend time split testing your sales letter for improved conversions and recruit the top affiliates for your launches.

 

There’s also the matter of control. You can earn as a digital vendor because you’re in control of your process. But as an affiliate, you’re at the mercy of the product creators and platforms, hoping you get approval to promote.

 

There are some affiliates and vendors who only earn three figures each month because they’re slow or they just aren’t very good at what they do. Then there are seven and eight figure earners online, with many five and six figure earners as well.

 

Basically, there’s no crystal ball that will tell you how much you can earn because everyone is unique and their process will vary from others’ processes, even if they try to copy someone else verbatim.

 

What It Requires to Get Started

 

The requirements include a mix of skill, tools and money. For some, it doesn’t require any money upfront. For others, it may require minimal investment – but nothing big or insurmountable for either business model.

 

Let’s look at the cost of getting started first. If your plan is to launch products as a digital vendor, you pretty much need a domain and hosting. It is possible to set up a store on Etsy or elsewhere, but most people want control over their business, and if you’ll be creating sales pages, JV (joint venture) pages for affiliates and download pages, you’ll need to get a domain of your own.

 

Look up GoDaddy coupon code and find a $0.99 dot com domain and then pay for a small hosting plan that should not cost more than $5-10 per month. From there, you can use WordPress themes for free.

 

But if you want to, you can invest in a page building tool that will help you create   professional pages made from templates. The platforms (like Warrior Plus) won’t cost anything up front to sell on – but they’ll take a small fee from each sale as their cut.

 

If you’re operating as an affiliate marketer, you definitely want to have your own site eventually, but it’s not a requirement up front. You can get started, though using social media platforms instead.

 

You can promote products on YouTube, Facebook and other places that allow your links without having to buy a domain and hosting until you feel you can afford it. The only other investment you may want to make from time to time is of a product you’re reviewing, but that’s not a necessity.

 

Now let’s look at the tools you may need to learn. In addition to WordPress or page builders, you’ll likely want a good keyword tool. This can be a free or paid tool, but it can tell you what the needs of your customers are and help you craft products and reviews.

 

Graphics creators are another type of tool that will come in handy. But luckily, you can pair a free stock photo site with a tool like Canva (the free version) and use the built-in templates to create what you need.

 

Last, let’s consider the skills you need to succeed with these business models. As a digital product creator, you have to know how to write well or how to record your course, depending on your preferences and those of your customers.

 

You’ll also need to know how to create listings on platforms like Warrior Plus, JVZoo, ClickBank or an individual platform like Thrivecart, depending on how you want to set it up.

 

There’s also the matter of customer service. As a digital product vendor, you’re going to need to deal with people directly. But as an affiliate, you’ll simply be the bridge between the vendor and customer, so the vendor will handle any customer service issues that arise.

 

As an affiliate, you’re also going to need to know how to write or record your product reviews. Plus, you want your reviews to get found easily, so you have to learn more about search engine optimization than if you were a digital vendor getting traffic through a launch.

 

For both business models, you’ll need to have good research skills. The good news is, there are tools that can help you with content creation, SEO and even customer service.

 

Artificial intelligence (AI) tools can spiff up your content, it can conduct research on your behalf, engage in social listening and predictive analysis to help you create something your audience craves and more.

 

How You’ll Get Customers

 

This is one aspect that’s very different between the two business models – the way in which you’ll get customers. As a digital product vendor, if you have a launch coming up, you’ll want to recruit affiliates to promote for you.

 

If you were to optimize your own site and promote it, you could also get customers that way, but it’s far more time-intensive than recruiting the right affiliates. They will send a recommendation of your product to their list of subscribers on your behalf.

 

So in order to make sure you achieve this goal, you have to first ensure the quality of your product and that it’s something that will be in demand. Then price it so that it gives value to the buyers, with an upsell funnel that caters to the commission needs of your affiliates.

 

The more you can do to entice affiliates onboard, the better. That means creating an informative JV page with readymade swipe files they can use, hosting a cash prize contest, and giving them advance notice so they can create a bonus (or give them a bonus to use instead).

 

Traffic as an affiliate is a bit different. You’re going to need to optimize your content - whether it’s on social media or Google and other search engines. That means learning the algorithms and hashtags, which thumbnails will grab the attention of users and more.

 

Knowledge You’ll Need to Have

 

This brings us to the knowledge you need. In addition to what’s already been covered about research, tools and SEO, you will have other knowledge needs. For example, if you are a digital vendor, you are going to be immersed in a continual learning cycle.

 

You must constantly pay attention to trends and research within your niche so that you can teach what your audience needs to know. But in addition to niche-based learning, you also have to stay on top of the marketing aspect have your business.

 

There will always be new evolutions in marketing strategies, so you're going to have to learn how to sell in a way that allows you to be competitive. There also will be new ways of developing products.

 

For example, webinars and video products were not always an option in the early days, where people had to teach from text only. Anytime a new strategy emerges that consumers embrace fully, you want to be aware of it so you can use it in your business.

 

As an affiliate marketer, you're going to have to stay on top of different trends and marketing methods that are used on social media and elsewhere. But you also have to pay attention to different products that are being released within your niche.

 

It's not just an affiliate’s job to present the product and tell people about the features and pricing. You have to know enough about the niche itself, such as the problems and pain points you are audiences having as well as the new technology or strategies that are being released so that you can select the right products to review.

 

Time Benefits and Obstacles

 

Lastly, you want to compare the time benefits and drawbacks of both business models. Many people avoid being a digital vendor because it's more demanding than affiliate marketing.

 

If you decide to have an info product launch, you are going to be setting a date for the release of that product that your affiliates are going to expect you to abide by. That means you will need to put yourself on a schedule with boundaries in place to ensure your launch goes live at that date and time.

 

It can be a bit more pressure filled than working as an affiliate, where you are on your own timetable discussing products that are already released, unless you are getting ready for a vendor’s product launch and trying to create a bonus or review for it.

 

As a digital vendor, you're also going to be restricted by time when it comes to providing support to your customers. If you have an inbox filled with customer service requests, you need to make sure you are replying to them in a timely manner rather than letting them go unaddressed.

 

With affiliate marketing, there's more pressure to scale your business so that you can continue bringing in profits, so you must be consistent with your reviews. As a digital product creator, depending on how well your post launch sales go, you may be able to take your foot off the gas a bit and slow down in the development of your next launch.

 

With both options, you'll be able to scale your business into something bigger, but it's going to require you to invest more time and effort so that you can continue serving your audience well and even expand your audience base.

 

There are definite benefits and drawbacks to both business models, but that’s true of every option you have available to you. The key is to find what you enjoy and pursue it vigorously so that you build a thriving online empire – even if that means combining them into one!

 

 

What’s The Best Way To Learn Affiliate Marketing?

So you’ve spent some time figuring out what’s what with Internet marketing. You realize there are lots of different ways to make money online, but the one that really resonates with you is affiliate marketing. You’re ready to dive in and become a successful affiliate earner. Maybe you’ll even make the Leader Board in some of those big launches.

Usually the best place to start is with some research so you can study the subject and also learn best practices. Look for the quality products about affiliate marketing – the ones that get rave reviews from buyers because they’re getting results from what they’ve learned from the product – and buy them to study. Best practices are tried and true business tactics that don’t resort to blackhat shenanigans or exploiting loopholes in the system.

Another idea is to watch over the shoulders of successful affiliate marketers and do what they do. This is a great way to learn. Don’t copy them exactly; you need to show your own personality. Perhaps pick three super affiliates and optin to their lists. That way you can be the potential customer and you’ll see exactly how they promote products to you.

I recommend you make a spreadsheet and track specific things about these marketers such as: how often they email, how often they pitch in their emails, what social media outlets they use, how often they promote via these outlets, whether they offer bonuses of their own with purchase and what those bonuses are, how they use content to recommend products (podcasts, interviews, PowerPoints, infographics, video, webinars, blog posts, guest posts, article marketing, advertising, etc.). This way the bigger picture of how these marketers are successful will become clearer.

Get coaching. You may be able to get group coaching or access to an insider forum as part of a package you purchased about affiliate marketing, and that’s one way to get some special attention and your questions answered. Group coaching is certainly a less expensive option, but to really move forward quickly, one-to-one individual coaching is usually a better way to go. Yes, it’s not going to be cheap but if they can train you into a super affiliate extraordinaire, then the money you’ve paid them to coach you might be well worth it.

Pick a coach that walks the walk. This person has to have a lot of success and experience with this income stream before you should even consider them as a possible coach. It also needs to be someone you respect, who doesn’t spam people, and who resonates with you. Give it lots of thought and choose carefully. If you don’t know anyone offhand, ask other people whose opinions you value.

If you’re determined to become a successful affiliate marketer, take some time to do some research, learn strategies from quality products about this subject and follow a successful marketer to see how they do it. If you want to jump ahead several paces, consider investing in a coach who can help you.

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How NOT To Do Affiliate Marketing

Affiliate marketing is all about promoting other people’s fine products and earning a commission. That sounds like a wonderful way to earn money – you don’t have to create your own product and you don’t have to deliver the product or handle customer service after the sale. But HOW you operate as an affiliate marketer requires some finesse.

Here are examples of what NOT to do as an affiliate marketer:

Do not promote junk. Promote one bad product and customers question your decision. Promote many bad products and you ruin your reputation. Pick products created by reputable businesses and check out feedback about the product and their customer service.

Do not continually promote products without ever giving your list valuable free information too. The people on your list aren’t on your list because they love to be constantly bombarded with promos, they’re there to learn from you and they want to see you and your personality, and learn what you have to teach them.

Do not email too often. How often is that? It depends on your list and what they’re expecting from you. When they opt in to your list it’s best to explain a little in your first email about what they should expect. If you are going to email them every day or every Monday, tell them. People like to know and they like routine.

Do not send promotions via email to your list about offers that are not targeted to your list. If your subscribers are interested in finance and financial issues, then stick with that topic or something closely related. Don’t start sending them promos on off-topic offers that sound good to YOU.

Do not promote only one way. To be successful as an affiliate marketer, you need to show the offers in other forms. Email is only one avenue. Write up thorough product reviews and post them on your blog, interview the product creator and put a link to the podcast on your blog and throughout your social media channels, do a How To video and post it on YouTube, host a Google hangout or webinar answering questions, etc. It’s better to take the time to thoroughly promote one product in all ways you can think of rather than shallowly promote offer after offer.

Becoming a successful affiliate marketer does take effort on your part. Even though you’re not the one having to create products, you’ve got to do your research to make sure they’re something you’d be proud to promote – your reputation depends on it. You also need to watch how often you promote to your email list and learn how to successfully recommend products in various ways. It may take a little trial and error to find what’s successful for you, but once you do, you’ll be smiling every time you check your PayPal account.

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Consider These Things Before You Promote…

As an affiliate marketer you have a huge number of products and programs you could promote. In fact, you probably have too many choices. To help you decide, consider the issues below.

When someone asks you to promote their new product, consider the timing. Are they letting you know enough ahead to give you time to put together a proper promotion?

Is the timing going to conflict with another exciting promotion coming up? Of course promoting your own products will take precedence over someone else’s unless you don’t mind moving your date back. But what about that thing you were already going to promote? Your email slots are valuable real estate. You don’t want to hammer your subscribers with a bunch of promo emails one week and then not email them again for three weeks. As you can see, timing is important. It’s a good idea to have a promo calendar laid out so you can showcase each on different days or different weeks to your list.

Another thing to consider before promoting is what kind of cookies the product owner uses. If they use first or forever cookies it means when someone first clicks on an affiliate link, they are cookied by that affiliate. So no matter how hard you push at converting sales, you won’t get the commission when they buy if they’re already cookied by another affiliate. This a bummer for you if your hard promotional work is giving someone else the commissions. Last cookies mean if a customer clicks on your affiliate link last and they buy, you get the sale.

There are pros and cons to first and last cookies. It makes the most difference to you depending on whether the product you want to promote is brand new and you get to be one of the first to tell others about it, or if it has been around for a while and other marketers have already been advertising it. Always make sure you know which type of cookie you’re dealing with.

And importantly, take a look at the product itself. You should have a list of criteria it needs to meet before you endorse it. The first one can cut out a lot of them from the start – is it a good fit for your list? You know your subscribers, will it really help them? Do they need it to fill a void, fix a problem? It doesn’t have to be an exact match; maybe you’re in a non-IM niche but you found a tool or software that they’d benefit from having, even in that non-IM niche.

While looking at the product, look at the creator too. Their reputation for putting out quality goods is mandatory, but they also need to have stellar customer service and back it all with a good guarantee.

Start by considering these three things when looking at products to promote as an affiliate. It’s crucial for it to be of high quality, but the timing of the promotion and the type of cookies will matter to you too.

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Affiliate Marketing Myths

Myths abound when it comes to affiliate marketing. Let’s go over some of these myths now and see what the reality is.

It’s better to create your own products instead of marketing others’ products.
While it’s always a good idea to have some products yourself, it’s not the only way to make good money. You can do both! In fact, one can complement the other.

For example, if you’re promoting an ebook about A and B but people want to know about C too, whip up an ebook or video series about C to sell to these customers. Or set up a paid membership where you can group coach them through further aspects of ABC.

If you’re selling your own ebook about how to do something, you can promote someone else’s tool within your ebook or on the backend that helps automate that something. Or maybe after customers learn about it from you and they decide they want a done-for-you option, you can promote, as an affiliate, a company that will give them that.

You can make more money when you have your own products.
Yes, it’s true IF you have a good-sized list of ready buyers. But… think of the time it takes to make something yourself – you have to make all the components, get a sales page written, set up all the pages, have something to offer people as a lead magnet, get the marketing parts set up and in place, and so on. It’s pretty time-consuming and exhausting. You really don’t have to recreate the wheel. If another marketer just introduced her own huge whiz-bang creation, then promote it. You could make just as much money introducing three or four affiliate products to your list in the time it would take to make your own.

As an affiliate marketer, you never have to handle customer service.
Technically, your name is not on that product. But realistically, you’re endorsing it and when customers don’t get their downloads or their bonuses, many will come to you about the problem. Your reputation is on the line and sometimes you have to step in and represent the customers who bought through you.

You should only promote profitable niches.
If you’re new to affiliate marketing, it’s better not to jump on the bandwagon of the newest and biggest product launch. There’s quite a bit of competition from seasoned players. Instead, start with a niche and products that appeal to you. It’s a real yawner to try and sell stuff you have absolutely no interest in. Your efforts will come across as flat, if you can force yourself to even keep promoting. If it’s something that excites you, it’s a lot easier to excite others.

Affiliate marketing doesn’t take much work.
While it’s true you don’t have to do the initial work of putting a product together, your work comes on the other end, the marketing end. It won’t sell itself just because you put a small ad on your website, you have to promote it in a myriad of ways.

That could mean a video where you walk through the product, a podcast interview with the owner, a webinar answering questions, a blog post showing your results from using it, PPC ads, emails to your list and lots and lots of social media posts, tweets and pins. Where do your potential customers hang out? Those are the places you want to be.

Hopefully this has busted a few myths for you and given you some further insights into affiliate marketing. It’s not a Sunday stroll in the park but with some strategic work, you should find this particular income stream quite rewarding.

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5 Things You Need To Get Started With Affiliate Marketing

Perhaps you’re switching business models or maybe you’re totally new online. Either way, you’d like to create an income stream by promoting products as an affiliate marketer. So what do you really need to have to start making affiliate sales? Here are 5 things in no particular order:

#1 You need at least one promotional platform to start, but several are better. By a platform I mean something like a niche blog or static site. A place, your home base, where you can showcase the products. People need a place they can go to check out the item they’re interested in, learn about it and get their questions answered, and decide if it will solve their problem. Importantly, they need the opportunity to buy it, and from a trusted source.

It is possible to promote products by simply doing a redirect from your website address to the creator’s product page, but that’s not usually the best way to do it. You need to presell before you send them on. Potential buyers are more comfortable having a recommendation before they buy.

#2 Every affiliate marketer needs an audience. You can write up a nice little product review on your blog but obviously if no one reads it, you won’t make sales. SEO every piece of content you put on your site, offer free lead magnet material that people actually want, join online forums, offer your lead magnet material somewhere highly trafficked such as on a forum, do joint ventures, partner with marketers who have followers, run ads, create and post YouTube videos, and any other method that gets exposure to you and the products you’re promoting.

#3 Related to #2 and the desire for traffic, you need to open several social media accounts. Which ones? Start with Facebook, Twitter and Pinterest. You won’t know which are the most successful for you until you get them established, work them, and look hard at your results.

#4 This probably goes without saying, but you need quality products to promote. The best place to start is with products you already own and use. If you want to promote Internet marketing items, what have you purchased that you’ve had great success with? Tell your story. People respond to authentic stories and they want to have the same great experiences.

Otherwise, choose carefully. Products need to be well presented, without problems or the problems already fixed, backed by a guarantee, have good customer service, and plenty of “meat”.

#5 Successful marketers need to track their various promotions. Why waste your time throwing everything at it in hopes that something will stick and you’ll make some sales? Not only does it waste your time but drains your energy and is very discouraging. Track your promotions! You can use tracking software and do split tests with ease. At the very least, use a separate affiliate link for each way you promote. Are you selling a bunch via email or your blog post? Is the tweeting a bust? You will know with tracking.

There is a lot more to affiliate marketing and as you go along you will settle into methods that work best for you. But if you’re just getting started, these 5 things are what you need now.

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Building Your Affiliate Marketing Program

Affiliate marketing isn’t a fast results type of program. A well-planned affiliate marketing program built today can pay off in spades tomorrow. But, remember – it’s a long-term plan, not a short-term overnight success type of situation. So, get started on the right foot so that you can do it right.

Set Up Your Website Right

You don’t want to have a terrible website with ineffective sales pages if you want affiliates to take an interest in your offerings. Ensure that your about us, privacy policy, return and shipping policy (if dealing with physical products) and contact information are clear for all to see.

Don’t Link Away from Your Site

When it comes to promoting a product, the page should promote that product and nothing else. You don’t want to lead people away from your website when they’re coming there to learn about a specific product or service. Take away anything that links them away. Your affiliates will appreciate it.

Clear Contact Information

If someone has a question that they need answered, you want clear contact information so that they can contact you easily. You can also use a service that provides a chat with people to help them make purchasing decisions. Whatever you decide, make it easy for people to ask questions and get answers.

Product Pages That Convert

It’s imperative that you have a clear call to action, great images, good descriptions and benefits of the product on the page. If your product pages don’t convert, then affiliates won’t want to touch the product.

Converting Marketing Collateral

Affiliates need copy, images, text and more to promote your products and services. They’re not going to create it for you. If you want them to send out emails to their list, create an email that they can edit and make their own. Do the same with all the marketing materials you offer them to ensure that they promote your offerings.

A Fair Commission

Affiliates are like sales people who get paid only when they make a sale. If you want them to do a lot to make that sale, then they’ll need a fair percentage of sales to make it worth their time. If you don’t offer at least 50 percent, you are unlikely to attract high-level affiliate marketers to your program.

Offer Incentives to Affiliates

In addition to a fair commission, you can also offer prizes to top sellers so that they work harder to promote your offerings. People like competition and if you give it to them and let them win prizes such as additional money or a physical prize, they’ll want to win.

A Fabulous Product

Of course, if you want to attract affiliates, you need a product that is everything you say it is and more. You want your affiliates to be excited to promote the product because it does what the sales page says it will do.

Having affiliates to promote your products and services is like having a legion of fans screaming your name. They’ll blog about you, promote you, and be excited about it – because if you are offering a great product or service, they know that it makes them look good. After all, their job is to promote things to their audience that solves their problems. Your product could be the answer.

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Common Affiliate Marketing Mistakes to Avoid

It’s easy to make a lot of mistakes when you first start affiliate marketing. But, if you take the time to educate yourself you can avoid a lot of the problems that might arise. Affiliate marketing is a good way to produce an extra income, add an additional income stream, and even to earn a full-time living, but only if you are prepared and go about it the right way. Here are some mistakes you’ll definitely want to avoid.

* Choosing the Wrong Products – Any product you choose should offer a solution to a problem that your audience has. First choose who your audience is, then find solutions for them. Doing it the other way around can include the risk that there is not an audience for that product in the first place.

* Joining Too Many Networks – You cannot make good income from affiliate products if you spread yourself too thin. Choose just a couple networks and work directly with some good products and their managers to ensure the best mix of products for your audience’s needs.

* Not Investing in Helpful Resources – There are a lot of very helpful products, services and solutions today that can help make your life easier as an affiliate marketer. Set a budget and invest in your business. You can’t make money without spending, but you want to spend it wisely.

* Not Using Technology to Its Fullest – Email lists, autoresponders, social media, blogs etc… all involve using technology. Seek to learn fully each new piece of tech that you add to your business before adding the next one.

* Avoiding A/B Testing – A/B testing means to test two different versions of something like an email subject line, a sales page headline, or something else. But the trick is to change only one small aspect of it during the test. The one that works best can then be used throughout your marketing efforts.

* Not Looking at Your Competitors – Many times your competitors are doing a lot of things right that you can learn from. If they are successful, you want to look at them. Buy some of their products and sign up for the lists. Make a note of what they’re doing right and wrong and make a plan to do even better.

* Thinking You Don’t Need SEO – Search engine optimization is super important, no matter what you’re doing. You can use it when you are completing a social media profile, a guest blogging bio, and more. It just means that you are considering the search engines (and your audience) in whatever you do, both on and off your website.

* Not Finding Multiple Streams of Income – You do not want too many products, but on the other hand you don’t want to deal with only one. You need to diversify your income stream by adding more than one product. The trick is ensuring that all products fit with your ideal audience.

* Spending Too Much Time Creating Marketing Collateral – With most products, choose programs that create all the marketing material for you. The reason is that you should not be driving marketing strategy; the company should. If they can’t take the time to create marketing materials for you, it’s probably not the product you want to promote.

Ensuring that you put in the needed time and effort to study your market, knowing what your competition is doing, and promoting the right products to the right people will go far in making sure that you are successful at affiliate marketing.

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Common Mistakes When Starting an Affiliate Program

Starting an affiliate program can help you develop an entirely new income stream. Affiliate programs for digital products provide smart business owners with an additional stream of income for selling the same product they sell directly. The ROI might be lower for each product now that you have to split the profits with a sales person, but the rewards can be enormous too.

Realize that when a product is digital, your cost per item goes down each time you sell a new one. Therefore you can absolutely afford to contract with affiliate marketers to promote your products. It might be a little harder to stomach if you are selling services, but if you sell for a high enough price, and are able to outsource the work, it can work great too.

It’s common to make mistakes when you first start an affiliate program. When you know the mistakes that others have made who went before you, you can learn from them and avoid those mistakes for yourself. Here are ones you’ll definitely want to avoid:

* Not Getting the Right Software – Don’t be cheap, but don’t think you have to get software that has all the bells and whistles either if you’re not going to use them. Test out different software to see what works for your program with the features you want it to you have.

* Not Creating Marketing Graphics – Affiliates don’t want to have to create their own graphics to sell your product, so you should create it for them. Plus, you do want to maintain some control over your brand by creating your own marketing graphics.

* Not Creating Marketing Content – The other thing that is important for a good affiliate program is to offer your affiliates plenty of marketing content that they can repurpose on their blogs, email newsletters and more.

* Not Developing Excellent Sales Pages – Nothing can be more maddening than trying to promote an excellent product with a horrible sales page, or worse, no sales page. If you don’t create sales pages for your product, no one else is going to do it for you. You’re going to lose out on a lot of sales and super affiliates.

* Not Recruiting Superstar Affiliates – Many times super affiliates won’t just land on your doorstep. You need to do something to recruit and attract them. Get some sales behind you, and then send a couple super affiliates a sample of your product if it fits in with their niche, offering them a special commission rate for promoting your products.

* Not Paying High Enough Commissions – Most people aren’t going to sell something for a 10 percent commission, or just a buck or less. Most people are hoping to get 20 dollars or more per sale. While some products are really great at lower prices with a 50 percent commission, the higher priced and higher commissioned products will naturally attract better affiliates.

* Not Treating Your Affiliates Like Business Partners – A huge mistake that some business owners make is treating affiliates as if they’re employees instead of business partners. They are sole proprietors just like you are, and they love working how they want when they want. Avoid making too many rules or requiring too many hoops, or you’ll lose good affiliates.

* Not Asking for Input from Your Affiliates – When you have some great affiliates who earn a full-time living being affiliates, it will work well for you to ask them for help designing and running the program. They will also give you input on products that they think the audience wants and needs. Just ask them.

Fixing these problems with your affiliate program will improve your income almost immediately. Plus, it will help you develop a long-term affiliate program that gets results – no matter how many products you create.

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Different Ways to Find Affiliates

Finding affiliates is the next thing you need to do after you create an affiliate program. You aren’t going to get affiliates without telling people about your affiliate program. There are numerous ways that you can do that, but here are a few ways that you might try to find affiliates for your products and services.

Link to Your Affiliate Program Right on the Product Website

Don’t hide your affiliate program. Even if you want only buyers to be part of it, use it as another sales page. Link to the affiliate program and then require a purchase to be able to earn commissions.

Host a Webinar to Recruit Affiliates

Webinars  are awesome to promote products, but they can also be used to promote your affiliate program. You can attract people who want to earn money within your niche to the hangout, and offer attendees an extra incentive to join and make their first sale.

Create Awesome Products

Nothing can beat an awesome product. It’s true – if you create products that people love and talk about, you’ll naturally attract super affiliates as long as you have a good program. The product can speak for itself on many levels.

Deliver Excellent Customer Service

Another added incentive to get people to join your affiliate program is your customer service program. Affiliates don’t want to have to worry about returns and problems associated with promoting your product. Be sure that you have implemented an effective customer service program.

Develop Effective Sales Collateral

Don’t make an affiliate work too hard, or they won’t want to be part of your program. Offer graphics, text content, images, samples and more for your affiliates to use. Offer to have a webinar for super affiliates or any affiliate who sells more than a certain number of items. The more you can help your affiliates, the more sales they’ll make.

Give Bonuses/Gifts after Their First Sale

If you really want to attract serious affiliates, offer them a bonus for their first sale and then progressively better bonuses for their 10th, 50th and 100th sales and so forth. These bonuses or gifts will not only attract more affiliates, but it will also make the ones you have work harder to earn the benefits.

Run a Make Money PPC Campaign

You can also use pay-per-click campaigns to attract affiliates. Make the ads directed at people who want to earn a living from home as an affiliate, and also run them directed at experienced affiliates.

Go To and Participate in Live Affiliate Events

There are several affiliate events each year that you can attend when you run your own affiliate program. Find them, volunteer to help, offer to host a course, or speak, and get involved so that you will be seen as an authority.

Offer Lucrative Commission Rates

Good affiliates aren’t going to waste their time with poor products or low commission rates. Keep in mind that you can afford to give higher commissions when you are promoting digital products. Even if you only make 10 percent yourself, that’s still a lot of money for no extra work.

Offer Buyers the Opportunity

A really great way to get affiliates is to offer the opportunity to promote and refer your products to the people who have purchased the product. They’re the ones who will know the most about the product since they are really using it. They likely know people who will want to buy it, too.

If you want to have a successful affiliate program, these tips will help you accomplish that. Every aspect of your affiliate program, from the product to the execution of the program, matters when it comes to attracting affiliates to your program.

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