Mobilegeddon is having an effect

    According to Stone Temple Consulting who did a before Mobilegeddon and after (April 17, 2015) in Google Search Rankings there is a significant drop in Google Search rankings for websites that aren’t mobilefriendly.  See post below for the comments on how they did the study. 

    What does that mean for you?

    What does your website look like on a mobile phone? Does it respond and decrease in size to fit the phone screen or do you have to scroll to see all of the blog post?  If you have to scroll then you don’t have a mobile responsive screen and you should consider getting a new theme!

    Categories: Mobile, Run a Home Business Tags: Tags: ,

    Credibility in your Business

    Credibility is key for getting your customers to know, like and trust you.  Credibility can not be created by you as only others can label you as credible.  Your business has to earn its credibility in other’s eyes. 

    How?

    According to the book Credibility by  Kouzes and Posner   there are four factors which make leaders credible.

    For the majority of people in their extensive survey of what makes a leader:

    A leader is honest.

    A leader is forward-thinking. 

    A leader is competent 

    A leader is inspiring.

    Credibility is the foundation of leadership.  

     


    Categories: Mindset Tags: Tags: ,

    Storytelling for Business

    Storytelling is not the first priority for businesses when deciding on a marketing campaign.  However, the game has changed now that the internet is here.  

    Storytelling has started around the fire with cavemen telling stories and it has continued on as a way to spread culture.  To catch a visitor’s eye and engage them, you need to tell a story.  We will talk more about storytelling but for now, enjoy the post from seroroundtable.com on the Loch Ness Monster myth 😀


    Categories: Run a Home Business Tags: Tags: ,

    Mobilegedon

    Mobilegedon was defined in April 2015 because Google+ decided it was going to give priority in Google Search for mobile friendly (as defined by Google) websites.  There were tests that developers and website owners could use to see how friendly their website is for mobile.  

    If you are thinking of a getting a new website, look for one that is , at least, mobile responsive.  HTML websites are not the website of the future. More people are looking at websites on their smartphone to find places to eat, compare prices or find a business on a map so you have to make sure your website is mobile friendly if you want to have people look for your business on the internet.  


    Categories: Mobile Tags: Tags: ,

    Never too young

    These are the kind of stories that excite me about the younger generation!  He had a passion for bowties so he designed and sewed his own and then people became aware of it.  He got a mentor in Daymond John on Shark Tank to get his dream into a business. 

    When running a business, it is always good to give back to your community by looking for opportunities to mentor younger entrepreneurs or start a workshop about entrepreneurship.  
    You will get more out of it in personal satisfaction, making friends or making connections in environments you don’t usually go in your business including schools or community centres.  You may even find the next intern or partner for your business from going out into the community and sharing your wisdom.



    Categories: Run a Home Business Tags: Tags: ,

    Facebook Organic Reach

    Facebook Organic Reach

    Facebook organic reach has declined recently for businesses ( since April 2015) so businesses have to develop new strategies to reach their customers and get their engagement for their product or service. 

    At www.quicksprout.com, they do many studies on how to increase customer engagement and they developed this Infographic to explain some of the ways you can reach out to your customer without having to do direct adverting. It is a great infographic so I had to embed ( they gave the embed code) on my website.  

    How to Improve Your Facebook’s Organic Reach
    Courtesy of: Quick Sprout
    Categories: Facebook Tags: Tags: , ,

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