Category: Ideal Customer

How to Identify Your Ideal Customer

The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal customer. There is a way to improve your income exponentially, and that’s by hyper focusing on your ideal customer so that you can attract more ideal customers and fewer who aren’t ideal.

1. What Benefits Does Your Product or Service Offer? – Make a list of all the benefits that your product or service has. When you are thinking like your customer, you will always think about “what’s in it for me?” Your customer wants to know why they should use that product.

2. Identify Pain Points That You Can Solve – What sort of pain points does your product or service solve? Does it free up time? Does it end boredom?

3. Determine Who Needs These Issues Solved – Once you’ve gathered a list of benefits your product offers and pain points that your product solves, you need to figure out who needs those benefits and has those pain points.

4. Determine Your Customers’ Potential Characteristics – Once you have a list of those who might benefit from your product or service, you can make a list of demographics and other factors that people in that group share.

5. Determine Your Customers’ Behavior – Find ways to research the list of people you made above so that you can get a better idea of the type of behavior your target audience displays.

6. What Career Does Your Ideal Customer Have? – Can you determine what type of career your ideal client has from the information you’ve gathered above?

7. What Price Point Can They Afford? – Once you know what type of career your ideal client has, you can also determine a fair price point for your product or service based on what they can afford to pay and the value of your offering.

8. Test Your Assumptions – Once you have a fair idea of who your ideal client is, you can test your assumptions by identifying some influencers within your audience and asking them to try your product or service.

9. Repeat – Take the answers you get from the information above and the test and improve upon your offerings so that you can truly please your ideal customer.

Using the information learned from all of the above actions, you can truly focus your marketing efforts toward your ideal client. In addition, you can use the information to retain the right customers in order to take advantage of repeat customers and a high level of customer satisfaction.

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There are 3 Billion People online-Your Tribe is out there!

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There are 3,279,088,431 people on the internet today!
Tweet: There are 3,279,088,431 people on the internet today!

Your message
Your product
Your service
Your passion will serve those who need or want you to help them solve a problem or fulfill a need.
Don’t be intimidated by the idea of reaching EVERYONE!
You aren’t in the Everyone Business , according to Darren Scott Monroe.

There are 3 Billion Online and your TRIBE, your AUDIENCE, your CUSTOMERS will find you if you message is clear and you go to where THEY are.

How do you find your Customers?

Define who your Customers are and this will tell you where they like to hangout on the Internet (or whether they don’t come onto the internet).


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How to Steer your Customers towards you!

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Have you ever really listened to your customers? If you did, there might be a change in focus in the direction that your business will take.
I thought that when I started that people would want to have a way to go step by step from idea to launching and then growing your business. I know ,they need this type of guidance as being in home business, I know the challenges and stress of being your own boss.
But I have found with the years of hanging out on the internet and listening to people on Facebook and in group calls and masterminds that people want the quick solution. People want either a quick way to have a “business” or they talk about it but they aren’t willing to put the work in.
So, my focus has changed to listening to what people are saying. Then putting out an offer to them to see if they are interested. If not, then ask them more questions to see what they REALLY wanted. If they want it then create it with their participation.
No long term commitment to create the content and find out no one wants it.
Keep this in mind when you have an idea you want to create before you invest time and energy!

Check out Resources for more inspiration!

Categories: Ideal Customer