When people search for information online, they look for about the same things that a search engine does. They do the search and then evaluate whether or not the information is authentic and useful to them. If you always seek to provide high value information to your visitors, you’ll be a lot more likely to not only attract a high quality of customer to your website, but also to keep them there. Here are some great ways you can provide that high value that people are looking for.

* Develop White Papers – A white paper is an authoritative paper that either persuades a consumer toward a particular product using facts, or describes problems and offers multiple solutions to the consumer. You can provide white papers on a variety of topics for your audience that will be seen as high value to your audience, whether they’re free or not.

* Create Videos – A great way to provide high value to your audience is to make videos for them. You can create “how to” videos, explainer videos, and other types of demonstration videos, or even just informational videos about topics that your audience cares about. Make them short, no more than three to five minutes. The value will be perceived as very high when it’s information they want.

* Write EBooks – Another way to provide high value to visitors is to offer eBooks about the topics they care about. In this way that they can read the information on their Kindle or other reading device away from the website.

* Form an Inner Circle – One really great way to provide a super high value to your audience is to create a members only area, paid or free, where people have to be approved to join. You can now do this via Facebook private and secret groups. People like feeling exclusive, and this is a good way to do it.

* Host Monthly Webinars – Offer periodic webinars or teleseminars for your website visitors. If you offer them monthly, based on various topics of importance to your audience, you’ll up your authority quotient with your audience exponentially.

* Conduct Case Studies – Once you’ve been around long enough, you likely have some success stories that can be shared. Collect case studies about people who have used methods you describe. You can even collect studies about people who have succeeded using methods like yours. This will make the audience feel like they’re truly getting a lot of value out of the information provided.

* Interview Experts – Your audience will absolutely love it if you interview movers and shakers within your niche. What’s more, the more you interview experts, the more people will view you as an expert. That’s how Oprah became the guru we now know today. Not only has she learned from those she’s interviewed, but her audience sees her as an expert in a variety of fields.

Most bloggers don’t really understand the power in providing value to their visitors, so they miss out. But now you know that providing high value through the various types of content you offer can increase the traffic and even improve traffic loyalty.

When people click through a pay-per-click advertisement, or a link on your message board, or guest blogging bio, you want them to go to your webpage and stick around. You want them to read your content, see your offers, and then finally take the next step to answer your calls to action. But, many people do bounce off the site. Bouncing means they visited but left quickly.

You can view your bounce rate in Google Analytics. So, how can you reduce your bounce rates?

* Increase Speed – When you can increase the loading speed of your website, you’re going to automatically have fewer bouncing visitors. People are impatient and do not like to wait around for something to load.

* Don’t Burn Out People’s Retinas – Certain colors, like blue and gold, do not translate well to online reading. In addition, you need to space out your paragraphs differently than you would for print. It’s okay to separate your text into more paragraphs for online reading.

* Improve Your SEO – Search engine optimization is important for your website. If you have a lot of bounces you may be using the wrong type of content to attract your ideal audience. Or, worse, your content is boring. Improve the content and the SEO, and you’ll have fewer bounces.

* Study Your Target Audience Better – Another factor in bounce rates is poor understanding of your target audience. If your advertisements, blog posts and content marketing (and any marketing for that matter) is not well-targeted to your audience, then you need to improve your targeting.

* Avoid Pop-Ups – Some pop-ups are fine, but you need to not have them show up the moment someone gets to your site. A better option is to have a slider come up from the bottom right of the website or for the pop-up to appear as the person is trying to exit the website. Immediate pop-ups scare people away from your website.

* Create Natural Navigation – The best navigation is not very noticeable but naturally leads your visitors to where they want to go. Don’t be clever with link and button names. Instead, be direct about where the link is going to send your visitor, and use less navigation on the front page. Having fewer choices will avoid confusion.

* Use Proven Design Techniques – Don’t try to reinvent the wheel. Look at well-made websites that have good traffic ratings. You can get a plugin for Chrome to find out what page rank each site has.

Link to plugin – https://chrome.google.com/webstore/detail/open-seo-statsformerly-pa/hbdkkfheckcdppiaiabobmennhijkknn?hl=en

* Know the Reason for Your Website – If you don’t know the purpose of your website then no one else will know either. Ensure that you have mapped out the website before building it so that you know and your visitors know that the website is clear about its message.

Bounced traffic has a variety of causes that you need to research. You can use Google Analytics and Google Webmaster Tools to help you discover ways to reduce your bounce rate. But, one of the most important things is to ensure that your website speaks to your target audience so that you attract the right people in the first place.

When it comes to online marketing, nothing is more important than your CTA. The call to action tells the viewer what exactly you want them to do. Usually when it comes to CTAs, less is more. You want your audience to have one or two choices of actions to take for each video, no more. Some will be “share,” some will be “like,” and you may ask people to comment. There are different ways to do it all without seeming like a used car salesman.

You know that CTAs are important in all your written content, but you may not be so sure how to go about it with your video content, or why it’s so important. But, CTAs are important in all your communication with your audience. Having said that, each video will have a different purpose, therefore a different type of CTA.

* Remember the Buying Cycle – Your CTA will depend on the part of the buying cycle the video addresses. Some people will come to a video due to wanting to learn more information; in that case they may want to “subscribe” so that they can learn more.

* Use Specific Action Words – Instead of trying to be tricky when it comes to the words that you use for your CTAs, let them know what they get if they like, share or comment. “To get more videos just like this please subscribe.” “If you want to enter the contest, answer the challenge question in the video below.”

* Avoid Niche Jargon – It’s tempting to use words that are considered jargon within your CTAs, but it’s a mistake. You need to use CTAs that speak to your audience in a clear manner that makes no mistakes about what you expect from them.

* Remember the Audience – Everything is always about your audience, and never about you. Everything you say and do needs to be something that shows that you understand their pain and can help them.

* Think: One or the Other – When it comes to CTAs it’s imperative that you don’t give them too many choices. You want to think in terms of “this or that” to ensure that they follow your CTAs smoothly.

* End Cards Work – An end card is a picture or video added to the end of each video that gives them a CTA. The CTA can change depending on your purpose for the video. You can create various end cards to add to the right video, depending on the purpose.

* Have a Contest – A great way to draw attention to a CTA is to host a contest of some kind. A contest can help encourage more shares of a video without even trying, while drawing attention to a different CTA such as engagement via commenting.

* Send Them to Another Video – A CTA often not considered is to send them to another video via an annotation or link in the description. Sending your viewers to more of your videos is a great way to improve views.

The CTA is likely the most important part of your video. Without it, people may not watch more, like your video, share it with others, or comment. While it may seem like you are selling and yes, you hate selling, if you don’t have a CTA in your video you’ll miss out on the benefits of having videos in the first place.

One of the most important marketing materials that you can have today is your website. Your website will help you find business, quality business, and make more sales. The website works for you when you’re sleeping to provide your audience with information and access to your thoughts and ideas.

* It’s Your Online Storefront – Whether you have a bricks and mortar store or only an online presence, you need a good website to act as your storefront online. This will be available all the time to your audience and help you get more customers.

* It Works 24/7 for You – A website is on 24/7, 365 days a week. If you set it up right with a good FAQ, easy contact information, autoresponders and more, it can sell for you without you even being there.

* Load Time Matters – When it comes to how fast your website loads, there are many ways to make it quicker. Your audience will not give you much of a chance when it comes to loading times. If your website doesn’t load quickly within a couple of seconds, they’ll click away and go to another site.

* SEO Makes a Difference – Using proper search engine optimization practices can not only help your audience find you, but it will also keep them interested enough to stay on your website to search for information.

* A Good Website Elicits Trust – When a website has good design, loads fast, and has top-notch information, it really makes a big difference. You want your audience to come to your website and feel trust in your offerings based on what they see.

* The Right Layout Gets More Action – Understanding how your audience looks at and uses websites can help you make the website more useful. Most people read in an F-pattern, and like to scroll and read major points on a site before reading the meat of the information.

* Your Color Scheme Makes a Difference – You don’t want to blind your audience when they come to your website. You want the colors to help them feel comfortable and able to read everything that you offer.

* It Represents You – Your website represents who you are and can be unique to you and your niche. You want the website to be something you are proud of sharing with the world, and truly represent who you are as a person and business owner.

It’s important to understand that every aspect of your website is important. If you don’t know how to build a good website, you can outsource it to someone who does. When you do hire a professional, be sure to check out the websites they’ve created to ensure that they are getting good traffic and look professional.

If you want to have a successful business today, you must have a website with regularly updated content. The reason is that this is how your audience will find you. Search engines love new content, and your audience will love new content. New content adds value to your website and blog for your audience as well as for the search engines.

* They Have a Website So You’d Better – It’s a fact that your competition likely has a website. If you want your audience to patronize you over your competition, then it’s imperative that you have a website. It will help you stand out among the crowd.

* Websites Help You Provide Better Service – With the technology that exists today, you can create a helpdesk easily that will automate a lot of customer service issues and education. For example, you can set up a course on your website for your audience to sign up for or download. Or, you can provide a FAQ for your audience to help them with common concerns and problems.

* You Can Educate Your Audience – A fabulous way to educate your audience is via your website and blog. You can post articles, videos, podcasts and more about different issues that affect your customers and audience. This enables them to self-help before seeking out direct help from you.

* Websites Are a Number One Advertising Method – Most people use their mobile devices more than any other method to search for businesses to patronize. Because of this fact, if you don’t have a website and online presence you may miss out on a lot of business.

* Websites Never Close – This is especially true if you sell products over services. People can order from your website 24/7. You can be open all the time instead of only when you’re present.

* Everyone Is Online – Well okay, maybe not everyone, but most people are online today using smartphones and mobile devices. This means having a website gives you a good opportunity to get information to your audience if you’re online too.

* You Can Make Income When You’re Sleeping – Want money deposited into your PayPal account while you’re asleep? Then get a website and sell your products on it and you’ll be cashing in while you’re dreaming of the beach.

* Enables You to Deliver Info to Your Audience – A website is a lot of things. It’s a brochure, a blog, a community, and interactive educational space. It’s also a way to deliver information to your audience in a way that they will understand and like.

The fact is, if you don’t have a website, you’re missing out on more than half of your audience. Some people won’t even do businesses with you if you don’t have a professional-looking website. Therefore, you need to do what you can to ensure that you have the best website you can afford. Fortunately, you can either create a website yourself or pay someone to make one for you relatively inexpensively.