Category: Marketing

    Social Media Statistics

     

     

     

     

    What social media platform should your business be on sending out messages and engaging with potential customers? 

         It depends.  

    You have to know who are your ideal customers. 

    You have to know where your ideal customers hang out. 

    You have to know what your ideal customer needs. 

    You have to know how your ideal customers interacts with which social platform. 

    If your ideal audience is not on a specific social platform you need to know this so you don’t waste your time and money sending out messages on the wrong platform!

    For example from a Pew Internet Survey 2012 (so always good to find the newest surveys but this is a good example) on teenagers. 

    Texting dominates teens’ general communication choices. Overall, 75% of all teens text, and 63% say that they use text to communicate with others every day.

    • 39% of teens make and receive voice calls on their mobile phones every day.

    • 35% of all teens socialize with others in person outside of school on a daily basis.

    • 29% of all teens exchange messages daily through social network sites.

    • 22% of teens use instant messaging daily to talk to others.

    • 19% of teens talk on landlines with people in their lives daily.

    • 6% of teens exchange email daily.

    So, if your target market is teenagers (I would update this survey because social media can change quickly) then you might decide to use Instagram, Snapchat or Youtube or… which can be viewed easily on a smartphone. 

    So, it depends is a good statement because what social media you use will depend on your target audience.  However, with at a minimum of 26 million for major social media platforms, there is a large population  anywhere to market to as long as you check the demographics and other statistics about each social media platform before using your time and money on that platform.  

    Mike Allton of www.socialmediahat.com collected the 2015 statistics on the various social media platforms.  You can see the original post at Social Media Active Users . 

    • FACEBOOK – 1.39 Billion,
    • YOUTUBE – 1 Billion
    • G+ – 534 Million
    • INSTAGRAM – 300 Million
    • TWITTER – 288 Million
    • LINKEDIN – 187 Million
    • TUMBLR – 109 Million blogs
    • VIMEO – 100 Million
    • FLICKR – 92 Million users
    • PINTEREST- 70 Million
    • SLIDESHARE – 60 Million
    • VIADEO – 56 Million
    • FOURSQUARE – 45 Million users
    • VINE – 4o Million
    • STUMBLEUPON – 30 million
    • SNAPCHAT – 26 million

     

     

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    Youtube spread your message

    Video is the way to go if you want to grow your business.

    According to Youtube (2014) Statistics

    Viewership

    • More than 1 billion unique users visit YouTube each month
    • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
    • 100 hours of video are uploaded to YouTube every minute
    • 80% of YouTube traffic comes from outside the US
    • YouTube is localized in 61 countries and across 61 languages
    • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
    • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

    YouTube Partner Program

    • Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
    • Thousands of channels are making six figures a year

    Monetization

    • Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
    • We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

    Mobile and Devices

    • Mobile makes up almost 40% of YouTube’s global watch time
    • YouTube is available on hundreds of millions of devices

    If you aren’t creating video showcasing you and your products and services, you are missing a very large audience.  The Video above shows how to quickly setup a Youtube account and how to upload a video.  

    Start today!  You are not sending your message out if you aren’t doing video and the audience for video is larger and getting larger.  We will have more information on Video and Youtube so subscribe to The Business of At Home Business newsletter to get more information.  As you can tell, by this website, I love video and I will always be keeping up with the changes in video.  

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    Special Reports

    close up shot of notepad and pen

     

     Build your List and Make Money

    Does your business enterprise need a boost? Consider using special reports to add revenue and build a business contact list for future use.

    What are special reports?

    Special reports are short reports that contain helpful information on a subject. The reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is very little work involved in creating them but they are versatile tools for building an online business.

    One popular subject for special reports is how-tos. They direct a reader, step by step, how to do something. If you are knowledgeable with computer software and hardware, that is a perfect niche for special reports on your website. People are always having trouble figuring out their computers and you could help.

    Marketing special reports

    There are options for marketing your special reports. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list. For this type of promotion, use a shorter report like a five page report on how to navigate problems with Windows Vista (if your website has a computer niche).

    You can create a five-part course and use the first part as the free promotion. It is your hook. Once they sign up for the mailing list, you can grant them access to the other installments through emails that also advertise your website products. Signing up for a business newsletter subscription can also be the reason to gift a free special report.

    Making money

    All of your special reports don’t have to go towards list building. Besides your other products or services, you can sell special reports on your website. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. Sell single reports or create various courses to interest your customers.

    People love to learn about money-making opportunities. They will pay the money for any information that is a how-to guide to making money on and offline in various ways. How have you made money? Begin there with the subject of your special reports.

    As your business grows, create an affiliate program. This gives customers a way to help you make more money and also make some for them. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.

    There are a number of ways to use special reports. As you build your library and your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as Buy Two, Get One Free.

    While your special reports are building your contact list, they are also making you money. With such a low cost to create them, your profit margin will rise.

    For more marketing tips, subscribe to The Business of At Home Business newsletter. 

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