Category: Livestreaming

5 Reasons Your Business Should Be Doing Livestreaming Video

This year, I am doing a year-long training called "Build Your Business in 52 weeks". I livestream it using livestreaming broadcaster to multi -sites including Facebook, Youtube and Twitter. I'm up to week 20 of the training with lots of views and audience.

When are are you stepping out in front of the camera and talking about what people want to hear?

There are 5 reasons to do livestreaming so let's see if they can spark you to do it!

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Prove Your Expertise

You can’t fake it when you’re live. If you don’t know the answer to something, you’ll have to say so. When you share your expertise live, people are so much more likely to take you at your word.

People Want to See You

When people see you, something different happens than when they look at your writing or a PowerPoint slide show. All of that is great, but something far different happens when you let your audience see you. If you want a truly captive audience, let them see you and feel as if they know you in your live videos.

More Interactive

With live streaming video you can answer questions and talk directly to the person who asked. In some cases, you can even bring them onto your live-streaming video and let them appear and ask live. This is a wonderful way to interact with your audience on a very personal basis.

Get Personal

Live streaming video is more personal than anything you can do live outside of everyone being with you at the event where they can touch you. This is the next best thing. Plus, it’s less expensive, which is a win-win because your audience will get to spend time with you and buy your offerings without having to spend 700 dollars on a flight and about the same on a room.

You have Content!

Livestreaming now you have the opportunity to always get the recording of the livestream.

  1. You can add your video to a course.
  2. You can edit your video to make audio recordings for a podcast.
  3. You can get a video transcript and edit it to make an article or even a book if you do several videos.
  4. You can make video clips and snippets to use on social media to create awareness for your business.

If you want to learn more about livestreaming, go to stepinfrontofthecamera.com to learn more about setting up your own livestreaming studio.

Categories: Livestreaming

5 Reasons That Your Business Should Be Livestreaming

YouTube says that the live streaming viewership has gone up by 80 percent since implementing it and continues to rise. People love live streaming.

YouTube stars that already have profitable YouTube channels are shoe-ins for using YouTube Live successfully. B

But, anyone can use YouTube Live Streaming Video to grow their captive audience with YouTube.

You just need to know what to do.

1.Prove Your Expertise 

You can’t fake it when you’re live. If you don’t know the answer
to something, you’ll have to say so. When you share your expertise live, people are so
much more likely to take you at your word.

2. People Want to See You

When people see you, something different happens than
when they look at your writing or a PowerPoint slide show. All of that is great, but
something far different happens when you let your audience see you. If you want a truly
captive audience, let them see you and feel as if they know you in your live videos.


3. More Interactive

With live streaming video you can answer questions and talk directly
to the person who asked. In some cases, you can even bring them onto your live
streaming video and let them appear and ask live. This is a wonderful way to interact
with your audience on a very personal basis.


4. Get Personal

Live streaming video is more personal than anything you can do live
outside of everyone being with you at the event where they can touch you. This is the
next best thing. Plus, it’s less expensive, which is a win-win because your audience will
get to spend time with you and buy your offerings without having to spend 700 dollars on
a flight and about the same on a room.

5. Human Interaction

If you want to grow your captive audience with live streaming video, you’re on the right track.
People will love seeing you, interacting with you and getting personal with you. And thankfully,
today there are tons of options to go live with your audience

The best approach to live streaming starts with determining what you need most: sales or new clients or growth of audience. 

If you would like to invest in tools up front, you can make your stream easier and more effective.

There are tools that take minimum viable equipment and hardware. You can check out the 

As you progress and the benefits become more obvious, you can and should invest in more hardware, applications and software.

Determine what you want to accomplish with Livestreaming: 

1. You need to determine privacy: Public or Private is also important.

2. You need to determine how frequently you can do livestreaming and the Time needed for it. 

3. You need to determine how you want to use livestreaming: meeting vs broadcasting is important.

 Is it going to be used for Training

 Is it going to be used for Meetings

 Do you want a Public livestream that anyone can watch?

 Do you want a Private livestream that only those who have the link can watch?

For example, you could use Zoom meeting software and only those who have the link can watch.

 Or you could use Xsplit broadcaster and then go into Zoom meeting.

canal picture

canal picture

For example, you could use Zoom meeting software and only those who have the link can watch.

 Or you could use Xsplit broadcaster and then go into Zoom meeting. 

You would have the power of Scenes , presentation, lower thirds , videos etc. and broadcasting from Xsplit

 AND Unique private link from Zoom for those who have paid or signed up for the Event.

facebook

facebook

 Or are you wanting to be Seen as the Expert on your FB Page?

You could broadcast with Xsplit or OBS

You could also broadcast with Zoom on FB Page

but you don’t have the “Scene” flexibility of Xsplit.

With a weekly Show

(I would suggest )simultaneously broadcasting on your website and FB Page at the same time every week.

In the end, cost is less important that what the stream accomplishes for you.

To learn more about how to GROW YOUR AUDIENCE with LIVESTREAMING optin here.

Categories: Livestreaming

See what other businesses are doing with Livestreaming!

What’s Trending in Livestreaming Entertainment to learn from for your business

 

As concerts sell out quickly online, paid livestreaming of concerts has become a way to generate more revenue. With a funny video, Tomorrowland festival which sells out quickly is announcing that this year they will have not 1 but 4 livestreamings of the concert acts.

With four channels of streaming over the 6 days of the festival, some of Tomorrowland’s biggest sets will be showcased by Tomorrowland announces livestream through a hysterical trailer | We Rave You

 

To increase their audience Kendal Calling festival has joined up with Twitch livestreaming broadcaster to stream their concert live – no muddy fields to sit in anymore!

Tim Peaks, Calling Out and Glow tent live from the comfort of your home or – for the less hardy festival goer – your tent. This is especially useful since the festival sold out faster than ever back in February and sadly some of the usual faces missed out on their tickets. by Kendal Calling partners with Twitch to livestream festival performances

Even a mistake in the livestream can cause instant celebrity as the pop group MVP found out when they got 54,000 views in 2 minutes because they were using Wanna One’s group livestream. Imagine what would happen for your business if you got 2000 views in 2 minutes!

Rookie group MVP accidentally ‘hacks’ Wanna One’s livestream by Rookie group MVP accidentally ‘hacks’ Wanna One’s livestream

 

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Sports Trends

Knowing how popular sports are, there is a rush to get livestreaming working on the social media platforms like Facebook and Twitter. There are sports corporations signing agreements with them to broadcast.

MLB Announces Facebook Will Livestream Games with No Blackout Every Friday by MLB Announces Facebook Will Livestream Games with No Blackout Every Friday

Twitter had livestreaming of Wimbledon this year on the platform. For those on their phone or tablet waiting in the airport or work, it must be fun but it won’t take over for the mega-screen live broadcast on T.V.

Twitter’s Livestreaming Sports Lineup Now Includes the Arena Football League by Twitter’s Livestreaming Sports Lineup Now Includes the Arena Football League

The Milken Institute has a conference on the business of sports with a discussion of live TV and social media streaming services for Wrestlemania or the British Soccer League. “Know their play habits, their watching habits and ..growth of sports fans. “7 year olds know more about UFC growing their fans from the “The Business of Sports” by The Business of Sports on Livestream

However, livestreaming is become a force for amateur sports as it increases awareness for any sport. I’m sure your local soccer team has family members proudly broadcasting their child’s effort to grandparents! Livestreaming is helping with awareness for all kinds of sports and even funding whether crowdfunding or charitable.  I saw all the other adaptive sports that aren’t being broadcast out there, and that’s why I started ParaSportsLive to bring these sports to everybody,” he said. by NH man launching livestream platform for parasports nationwide | NH1

You want to check out “Growing your Audience with Livestreaminghere.

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Who Are the Big Players in the Live Stream Market

Broadcasting in one form or another has been around for a while. But with the roll out of Periscope and Meerkat in early 2015, broadcasting is gaining ground to be one of the biggest developments of the year. By the time you read this, there could be several other companies that jump on board. As of this writing, however, the following are the major players:
Ustream.com
Ustream.com has been around since 2007 which makes them an early adopter of the technology. They have pricing plans that are based on what they call viewer hours. Additional viewer hours will be charged for overages. The charges are also based on the amount of cloud storage is used to contain broadcasts. Other features have to do with where you can integrate with including social media and control of where you can embed the broadcast.

Livestream.com
Livestream.com is another paid platform, and has features similar to Ustream.com. They offer a basic package the is less than half the price of Ustream. The higher cost packages are lower than Ustream as well. However, the prices that they publish do not give much in the way of what is included. In order to get the cheaper prices, you will need to pay yearly. Otherwise, the month-to-month fees are closer to that of Ustream.

Periscope
One of the main reasons that live stream broadcasting has taken off recently could very well be that Periscope (periscope.tv) is offered as a free app for smart devices. It’s also easy to use. Periscope was bought out by Twitter even before it launched. Twitter saw the value of this type of technology and jumped on board. They have never looked back and have been seeing incredible growth in the platform. As Twitter is a social media giant, its online clout is sure to keep this engine running for quite some time.

There are several other players in the live stream space, with more likely to jump on board as the space grows. It’s hard to know who will gain and keep the highest market share. The key for the players is going to be attracting new viewers and offering the best live stream technology.

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