Credibility is key for getting your customers to know, like and trust you. Credibility can not be created by you as only others can label you as credible. Your business has to earn its credibility in other’s eyes.
According to the book Credibility by Kouzes and Posner there are four factors which make leaders credible.
For the majority of people in their extensive survey of what makes a leader:
A leader is honest.
A leader is forward-thinking.
A leader is competent
A leader is inspiring.
Credibility is the foundation of leadership.