Social Media Statistics

March 10, 2015 jgardner

What social media platform should your business be on sending out messages and engaging with potential customers?

It depends.

You have to know who are your ideal customers.

You have to know where your ideal customers hang out.

You have to know what your ideal customer needs.

You have to know how your ideal customers interacts with which social platform.

If your ideal audience is not on a specific social platform you need to know this so you don’t waste your time and money sending out messages on the wrong platform!

For example from a Pew Internet Survey 2012 (so always good to find the newest surveys but this is a good example) on teenagers.

Texting dominates teens’ general communication choices. Overall, 75% of all teens text, and 63% say that they use text to communicate with others every day.

39% of teens make and receive voice calls on their mobile phones every day.
35% of all teens socialize with others in person outside of school on a daily basis.
29% of all teens exchange messages daily through social network sites.
22% of teens use instant messaging daily to talk to others.
19% of teens talk on landlines with people in their lives daily.
6% of teens exchange email daily.

So, if your target market is teenagers (I would update this survey because social media can change quickly) then you might decide to use Instagram, Snapchat or Youtube or… which can be viewed easily on a smartphone.

So, it depends is a good statement because what social media you use will depend on your target audience. However, with at a minimum of 26 million for major social media platforms, there is a large population anywhere to market to as long as you check the demographics and other statistics about each social media platform before using your time and money on that platform.

Mike Allton of www.socialmediahat.com collected the 2015 statistics on the various social media platforms. You can see the original post at Social Media Active Users .