Why use Google Analytics
March 2015
Great infographic from www.quicksprout.com on their research on optimizing their website using their Google Analytics. Check out their blog post for more detailed analysis of their website analytics research.
The question you are asking is “Why should I look at my website Google Analytics?”
- To find out who (the demographics of the people visiting your website) is coming to your website
- To find out from where are your visitors coming from – is it United States, Canada, Australia, South America?
- To find out what hardware do they use to come to your website – is it iphone, computer, android, ipad?
- To find out what keywords they are searching for when they find your website
- To find out what social media is driving them to the website – are they coming by Pinterest, Facebook, Google+, direct from Google search, Bing search, Twitter etc.
Knowing this type of information, according to Quicksprout.com, you can optimize your website by targeting specific hardware, social media, keywords, countries etc. with your marketing.