Tag: facebook ads

    Facebook Ads Best Practices

    Facebook ads are a great way to get the word out about your products and/or services. Facebook offers PPC and CPM ads. A PPC campaign is a pay-per-click campaign that you only pay when people click, while a CPM ad means that you pay a set amount for views. Both are good ways to run ads, but you’ll see that using CPM is a little better and easier.

    Set Your Goals

    Knowing why you’re running a Facebook advertisement is important. You need to know what you hope the results are. Do you want to build your email list, sell an actual product or service, or something else?

    Learn Facebook’s Power Editor

    Facebook has a wonderful editor so you don’t need to use any outside sources to create your ads. Use Power Editor. It allows you to manage many different variations of the same advertisement and is very useful. You do need to use Chrome to use the Power Editor, but it’s simple to use.

    Link to Power Editor – https://www.facebook.com/help/194355723944655/

    Target Your Audience Carefully

    When running any type of advertisement, it’s important to understand who your audience is and what they want. On Facebook ads you can target your audience down to the exact person you want to see the advertisement; this is a huge leap forward in marketing for any business. Even though you’re a home business, you can compete with bigger businesses due to these features.

    Segment Your Audience for Different Ads

    The power editor allows you to duplicate ads, and then edit them to change the demographics. Doing this serves a couple of purposes. It allows you to conduct an A/B test to see who responds better to your ad, but you can also change the images, headlines, etc. to fit each segment of your audience better.

    Use Custom Audiences

    A custom audience allows you to reach people who have already been to your website but are now surfing on Facebook. This is called remarketing or retargeting, and it is a very powerful way to market to targeted people and get a high rate of return.

    Use Facebook’s Optimized CPM

    This is an amazing thing because it makes it easy for you to get views for your advertisement. CPM stands for cost per thousand impressions. Facebook’s algorithm knows what’s best in terms of this set-up, so let Facebook choose for you. It will really work better and save you money too.

    Build a Responsive Website

    As of April 21, 2015 Google is ranking responsive websites higher than those that are not responsive. A responsive website is one that works on all mobile devices as well as PCs. It’s best that your websites are responsive. You don’t need one for mobile and one for PCs – you need one site that works regardless of the platform your audience uses.

    Get Professionally Made Graphics

    Don’t skimp on graphics, but you don’t have to spend that much. You can do it yourself too and have them look professional if you use Canva. Try using Fiverr to save a little money on finding someone to help make your ads. You can get stock photography that is good to use on Stockfresh or iStockphoto.

    Links:

    Canva – https://www.canva.com/
    Fiverr – https://www.fiverr.com/
    Stockfresh – http://stockfresh.com/
    iStockphoto – http://www.istockphoto.com/

    Hire a Copywriter

    Writing content is different from writing copy. Copywriting is a specialized skill. Let a copywriter take what you’ve done and improve it. If they start with something you’ve written and then fix it to work better, you’ll save a little money on the copywriter. And overall you’ll save a lot of money on running the advertisement because you’ll get better results from professional copy.

    Using Facebook to run ads is a great way to get involved in online advertising. Pay-per-click and CPM campaigns can be overwhelming, but Facebook has it set up so that you can do it without even being a professional. It’s a great way to put your toe into online advertising for your business.

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    Structure of Successful Facebook Ad Campaigns

    To create a successful Facebook ad campaign, it’s important to follow some sort of structure so that you will not miss anything important. Remember that even experienced pilots use a checklist to ensure that they do not forget anything that is necessary. You aren’t in charge of 300 souls, but you still want to use a checklist to ensure that you don’t miss out on anything.

    * Define Your USP – A unique selling point or a unique selling proposition is what makes you different from others who may be in the same market as you. It’s important that you define this for yourself.

    * Know Who Your Audience Is – Who wants what you have to offer? Who needs your solutions? You need to know so that you can properly segment your audience, not to mention create better products and services.

    * Pick Representative Images – When choosing images it’s important to choose some that get attention but also are representative of the tone, image, and market you want to represent.

    * Develop Ad Titles – Write different advertisement titles based on the audience you want to attract. You may have several sub-segments of your audience that will respond to titles in different ways.

    * Write the Ad Copy – Based on your USP, the titles, your goals and images, write the ad copy that you want your audience to click on. You may need to hire a copywriter due to the fact that space is limited and you want it to be set up right.

    * Make Different Combos – When you make your advertisements it’s important to make various combinations of ads. You don’t want to run just one type of ad; you want to choose different combinations so that you can see what works best.

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    Segment your Audience – The segments you choose will dive deep into the different audiences that you have, and also help you better define your audience. You can segment by age, targeted groups, locations, and even specific people.

    * Determine Which Formats – You can choose marketplace ads, post ads, sponsored stories, and also Facebook objects. These types of ads offer different benefits determined by your goals, so the type of ad you choose will be very much dependent on what your goals are.

    * Choose Bidding Strategy – Whether you choose PPC or CPM will make a difference. When you’re new it is recommended that you choose CPM to maximize your budget and get a better ROI.

    * Set Your Budget – How much are you willing to pay based on your bidding strategy? You can set up a daily budget which you can easily pause and restart as you check the results.

    * Test Everything – You cannot be sure if your campaigns are working if you aren’t testing everything.

    It is imperative to structure your ad campaigns so that they fit in with what you’re blogging about and talking about on social media, and that align with where you are and what you’re doing right now in your business.

    Categories: Facebook, online advertising Tags: Tags:

    Why Facebook Ads Work

    Facebook ads are inexpensive, effective, and something any small business owner should consider getting involved with. The reason you should be running Facebook ads, whether they are sponsored posts or other types of ads, is that they do work. Here is why.

    * People Live on Facebook All Day Long – People use Facebook on PCs and on their mobile devices, and keep it with them all day long. They take Facebook with them to dinner and some people never turn it off. This is a real chance to connect with your audience that you cannot pass up.

    * They Are Relevant Due to Extreme Targeting – Facebook allows you to target your individual audience down to their interests and gender, and you can even provide email addresses for the exact people you want to target.

    * Easy to Include a CTA – The tools that Facebook offers the people who want to run ads help to create compelling CTAs that your audience will be more likely to answer, whether it’s as easy as liking your page or downloading your app.

    * It’s Easy to Make Professional-Looking Ads – The tools that Facebook offers let you create professional Facebook ads without having the ability to make ads. They lead you through it with their system to make it simple, so you’re more likely to repeat the process.

    * Easy to Include Great Value – You can easily include enough information in each ad that shows the value of your offering. With just a few clicks you’ll have an awesome ad that your audience can see the value in.

    * They Offer Disruption with Significance – In many cases people are blind to advertisements, but on Facebook the disruption is noticeable and your audience will want to check it out. This is due to the ability to target the ads so closely to your target audience.

    * They Are Simple to Create – The ads are easy to create and it gets easier all the time. As Facebook makes the ads work better for business owners, and easier to do with a click of a button, they become more relevant, more valuable, and more useful to you as a business owner.

    * Easy to Run A/B Tests – Due to the ability to duplicate an ad and then easily edit to change one part of the ad such as the title or the image, you can run ads simultaneously. You can even target different audiences to find out which works better.

    Facebook ads work for a variety of reasons. However, they will only work if you plan them out and spend the time ensuring that you run relevant ads. They must be of value to your audience, grab the attention of the viewer and include a compelling call to action.

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