Tag: facebook

    3 Tips for Using Social Video on Facebook

    Know the Community Guidelines

    Facebook has about the largest audience of any social media platform there is. As such, they have perhaps the strictest rules about what can be shared, who it can be shared with, and so on. The Guidelines (as they call them) are not overly restrictive, they’re just long. Be sure to set aside a chunk of time to familiarize yourself with them before you begin any type of marketing on Facebook, video or otherwise.

    Penalties for violating the Community Guidelines vary depending on the severity of the offense, among other factors, but if you are a repeat violator you can, and will, have your Facebook account deleted and banned. Predictably, the penalties for marketing-related violations are generally stricter than for non-marketers. Facebook staff are not known for being extremely flexible once a decision has been made, and although appeals and reversals are not unheard of, it’s a better practice to avoid sanctions in the first place rather than trying to appeal a negative decision. The most basic advice here is to ensure your videos and other marketing messages are family-friendly.

    Don’t Overshare

    This applies more to posting your videos (or other marketing messages) on your own account or in groups or pages, rather than advertising. As far as paid insertion, your budget seems to be the only real limit. But for social sharing, don’t overdo it. Not only will people begin to bristle at your omnipresence (especially if you’re also sharing the same basic message through paid ads), too much presence through free channels may backfire and generate some negative publicity.

    Don’t be the party guest that refuses to leave. There’s a fine line between not enough and too much. It may take some experimentation to find that line.

    Target, Target, Target

    Simply put, it’s a waste of money to insert your video where it’s not wanted. If you take the shotgun approach to placing your advertising messages, you are not only going to irritate the individuals who see it but don’t have any interest, but if they see it over and over again, you may generate negative goodwill. Why not save money and only show your videos to the people are likely to want to see them?

    Targeting is simple on Facebook. They offer a myriad of demographic choices to narrow your audience down to precisely who will likely be interested in your message. Split testing and constant adjustment of your target audience will also serve you well here.

    Facebook may seem intimidating, but if you study their rules and culture, social video marketing can be very rewarding on that particular platform.

    Categories: social media Tags: Tags:

    Great Ways to Use Facebook for Marketing

    Facebook is truly a boon to savvy online marketers. Using Facebook for marketing your business is honestly a no-brainer. You can do so much on Facebook, mostly free, that you just cannot pass it up as a great marketing opportunity for your business.

    Set Up a Business Page

    In order to set up a business page on Facebook, you first need a personal page. But once you do have that, you can set up your business page. The business page enables you to promote your business actively while a personal page is not supposed to be used for that. It’s free to set up.

    Set Up a Community

    A Facebook community is very useful in terms of being able to discuss things with your customers, or potential future customers. You can easily set up a community in the same way you set up the business page – just choose “community.” A community has more communication ability between your likes and followers than a business page.

    Set Up a Private Group

    A private group is a great way to run a small mastermind group without having to invest in the technology to have one of your own hosted on your website. You can make them private and even secret. If you have a secret group, you’ll have to actively recruit people to join; you can even charge people money to join.

    Promote a Post

    On your business pages you’ll have the capability to post things and you’ll get a button that offers you to “promote” the post. You can bid a certain amount and choose your audience too. The capability to narrow down who you want to see your promoted post is genius and will enable you to truly target your audience with posts you want them to see.

    Run a PPC Advertisement

    Even without a business page you can create advertisements via your personal page on Facebook. It’s wonderful because you can narrow down your target audience in ways that you may not have realized that you could. You can target with age, sex, location, groups and affiliations. It doesn’t get much more niched down than that.

    Join Groups and Communities

    A great way to market your business on Facebook is to join other groups that consist of your target audience. Then, simply help others without an agenda. Do not market yourself or break any rules of the page owners. Instead, just be helpful, and share when requested to do so. Let your reputation speak for you.

    Comment on Pages, Groups and Communities

    When it comes to marketing on Facebook, a good use of your time is to make smart, intelligent and useful comments on posts that the owner of the page or group post, as well as being helpful to others who post.

    Share and Like

    If you want people to share what you are doing, be sure to share and like what they are doing. When it comes to online marketing, people like helping others when they are helped too. It’s a very generous community when it comes down to it. You’ll find competitors sharing each other’s work most of the time, instead of bashing each other. Although that does happen, it’s not likely.

    Using Facebook to market your business is an excellent way to market online. You can do so many things including contests, share images, videos, blog posts, memes and more. Don’t be shy; get started using Facebook to market your business today. But, be warned, you need to follow Facebook’s terms of service in order to continue.

    Categories: Facebook, social media Tags: Tags:

    Use the Tools Facebook Offers

    Using the tools that are already offered in Facebook is important because they are really great. They are set up to help make it as easy as possible for you to market your business online. They are pretty much foolproof because they are made for Facebook.

    * Blueprint – You can learn straight from Facebook what works best for marketing your business on their platform. You can learn new skills, study fast or slow depending on how you want to do it, and you can access your courses from anyplace. On a side note, if you want to offer services for your clients on Facebook, getting these skills is in demand.

    Link to Blueprint – https://www.facebook.com/blueprint?_rdr

    * Learn How – If you really want to get to the next level of learning how to succeed with Facebook on Facebook’s platform, learn how to make the most of your Facebook page, how Facebook ads work, how to measure results, and exactly how to create ads that target your audience.

    Link to Learn How – https://www.facebook.com/business/learn

    * Free Analytics Apps – Using the analytics that Facebook offers is important because it gives you the real insights that you need in order to know whether or not your efforts are working on Facebook or not. You can measure views, clicks, sales and more.

    * Use the Power Editor – Facebook has an advertisement editor so you don’t need to use any outside sources to create your ads that get results. Its Power Editor allows you to manage your ads easily. You do need to use Chrome to use the power editor but it’s simple to use and set up.

    Link to Power Editor – https://www.facebook.com/help/194355723944655/

    * Facebook Segmenting Tools – Facebook allows you to look at different groups of people according to their demographics and other segmentation modes. You can market directly to people who are on specific platforms, and even in particular states or in certain groups on Facebook.

    * Create Funnels – When you use Facebook to create a funnel, you can see how people move through your funnel and become customers. It will give you enormous insights into what your customers are doing once they enter your funnel.

    * Business Pages – Facebook allows you to create a business page for free. Once you create your business page, you’ll have new tools opened to you to help you promote it. You can create a call to action, put your newsletter sign-up on there, and more.

    * Communities – Using communities to market your business is a great way to use Facebook for marketing. You can not only communicate in a new way with your customers, but you can also promote the posts and more in the communities.

    Facebook is a wonderful platform to use to promote your business – whether it’s a bricks and mortar business or a digital business. It doesn’t matter because you can use it to market internationally or hyper locally when you use the tools they make available to businesses.

    Categories: Facebook, online advertising Tags: Tags:

    Using Facebook Ads Effectively

    Facebook is a wonderful tool to use when marketing your business, products and/or services. They make it really easy for anyone to do it, whether a large corporation or a small home business. You can run Facebook Ads effectively by setting a goal, and then taking the steps necessary to reach that goal. Test what you are doing, and check in on how everything you’re doing is working.

    * Build Your Email List – Using Facebook to build your email list is very effective because they make it easy with the ability to add tabs and a call to action to get people to sign up for your list. Plus you can put up a nice banner that points people to the CTA.

    * Get More Page Likes – Using Facebook Ads to get more likes for your business pages or to promote your communities is a great way to increase engagement. Make the ad truly relevant to your audience and you’ll get a better response.

    * Segment Your Audience – You have a large audience, but you also have smaller subset audiences that you can use to narrow down who you’re targeting from your audience. It makes writing copy easier if you have a small segment to think of as you develop ads.

    * Target Interest Groups – Facebook makes it easy to target people based on many demographics, including interest. This is wonderful way to target specific groups that will be interested in what you’re offering.

    * Sell Your Product Directly – Using Facebook to sell your products and or services directly is a great way to use Facebook Ads; however, you want to ensure that they still sign up for your list.

    * Use CPM Instead of PPC – PPC means pay per click, and CPM means cost per thousand and is measured in views. Facebook has a good system that when using CPM it will do what works best and gets the most bang for your buck.

    * Include Pictures That Are Relevant – You want pictures that draw attention to your advertisement to your audience. Know what they like and choose those pictures, because you don’t want to do anything that turns them off.

    * Promote Your Posts – When you write a good post and share it on your Facebook page, it’s important to promote it so that more people see it. Paying to promote posts will ensure that more people see it, and you’ll get more engagement. Be sure to ask for a CTA.

    The important thing is to have a goal before you start so that you know that you’re being effective with the actions that you take. Without a goal you have no idea whether what you’re doing is successful.

    Categories: online advertising Tags: Tags:

    Loyalty program

    Build Brand Loyalty with a Loyalty Program
    Social Media Examiner has great article on how to increase the engagement of your fans to your brand.

    With #facebook #custom audience tracking , you can create custom audiences to market to in Facebook.

    Now, this idea of Points and Loyalty Program for your #Brand is similar to the Airline Loyalty Program – you know you pick one Airline because you get more Points! Why not use that idea to give visitors points and recognize their loyalty by giving them rewards.


    Categories: social media Tags: Tags: ,

    Facebook Organic Reach

    Facebook Organic Reach

    Facebook organic reach has declined recently for businesses ( since April 2015) so businesses have to develop new strategies to reach their customers and get their engagement for their product or service. 

    At www.quicksprout.com, they do many studies on how to increase customer engagement and they developed this Infographic to explain some of the ways you can reach out to your customer without having to do direct adverting. It is a great infographic so I had to embed ( they gave the embed code) on my website.  

    How to Improve Your Facebook’s Organic Reach
    Courtesy of: Quick Sprout
    Categories: Facebook Tags: Tags: , ,