Why and How to Create an App for Your Business
If you are looking to get more out of your smartphone as a business owner or entrepreneur, then you might start looking for apps that can do particular jobs for you on the Android Google Play Store or on the iTunes App Store.
But what if you don’t find what you’re looking for?
One solution is to build your own app. And as it happens, this decision can benefit you in more ways than one and might just be easier than you expect.
Top Reasons to Build Your Own App
The first reason you might want to build your own app is to extend the functionality of your phone. If your business has specific requirements, then by adding a custom built piece of software to your smartphone or the smartphones of your staff, you’ll that way be able to work wherever you are. This will increase your speed and flexibility several fold and it can even prevent errors if it means that your team can update information ‘in the field’ rather than waiting to log it on their return. Bear in mind that apps on a mobile device will also work on tablets, which allows for ‘upright computing’.
At the same time, this kind of functionality is something that will always impress potential clients and customers. It makes your business look more cutting edge and that’s something that you shouldn’t underestimate.
Meanwhile, you can also consider building apps for your partners, clients and customers. If you run a takeaway restaurant this might mean letting your customers order food through their device, or if you provide a service then the app could help to improve the quality of that experience. Again, this can impress your customers no end but it also helps them to use your company more quickly and easily thus encouraging increased sales.
How to Build an App
So how do you go about building an app?
Essentially there are two options which are to either outsource the process to a third party, or to do it yourself. Each has their strengths and weaknesses of course.
If you are going to outsource app development then you should look for a company that specializes in this and that has experience. Ask to see previous samples of their work and do be willing to pay a little extra for quality (some cheap developers on sites like Elance will cut corners).
If you build it yourself, continue adding a new department to your team, or see if there are easier methods you can use. For instance if you’re making an Android app then using ‘Basic4Android’ may well save you time.