Why do Audio Interviews?

speaker

If you’ve never done an audio interview before, you may have some of these frequently asked questions running through your mind:
Q: What exactly is an audio interview?

A: Basically, an audio interview is when someone asks another person some questions and they answer. The whole thing is recorded and can be played back later.

You know when other people have them on their blog, website, or sales page because you see the buttons – play, stop, pause – and maybe a little megaphone symbol. That lets you know there is an audio file to listen to.
Q: Why should I do one?

A: Audio is a very popular medium right now with internet marketers because it gets them results. It turns out people like to listen to what you and your interviewee have to say. In fact, a lot of people would rather listen to you than read what you’ve written.

Audio interviews can help you pre-sell an affiliate product, sell your own product, get students into a coaching program, and brand yourself as an expert. Your interview can even be a quickly and easily created product to sell or give away.

Recorded interviews are your virtual real estate.

 

Q: Who should I interview?

A: You ideally should interview someone who has some knowledge of your niche. If your niche is gardening, then you could interview an expert in square foot gardening, rose gardening, or herb gardening. You could also interview gardening product creators or someone who has used certain products very successfully.

You can also turn the tables and ask someone to interview you. Let them ask you the questions so you’re positioned as the expert.
Q: What should I ask them?

A: Before you decide what to ask them, decide what you want the outcome, the end result to be. If you’re an affiliate and you’re going to interview the creator of the product, you’re going to ask them questions surrounding the product. If you’re interviewing someone in order to create a product, then make the subject surround a subject of your choice.

The interview can last anywhere from 30 to 60 minutes, depending on your circumstances. Typically, you write out the questions beforehand and send them to the interviewee so they can prepare. Sometimes the person being interviewed will write out their own questions.

Another option regarding questions is to survey your readers in your niche. Ask them what they’d most like to know and give them some general topics to choose from.
Q: What skills do I need?

A: Interviewing is a skill that improves with practice. Try interviewing your spouse or your best friend and record it to see what you sound like. Pay attention to “ya know”, “um” and any other audio bad habits you might have. Practice good segues so you can go seamlessly from answer to next question. Listen and analyze other interviews to help you decide what makes for a good interview and how to sound somewhat professional.

You’ll also need to have a recording method that will do a good job recording you and your interviewee clearly. Other decisions will be where the recording will be stored and how you will get it to your subscribers or customers.

Incorporating audio interviews into your marketing plan makes good business sense. You don’t have to be an audio expert; just come across as a real sincere person with something interesting to say.

Categories: audio

Tips to get more traffic for your Blog

There are many things you can do with your blog to help you get more traffic and make more sales, and I’ve listed 7 blogging tips here just to get you started.

1. Post lots of content, and do it often. For one thing, readers like to read blogs that have fresh content published regularly. It’s hard for a reader to get into following you, if you only post once in a great while. They don’t have to be monster posts, they just need to be timely and relevant. Also keep in mind that search engines also like to see you publish fresh content often.

2. Put your longtail (phrase of keywords relevant to your topic in search)  keywords  in your post titles so that people searching those words on a search engine will find your post. It’s nice to have as many people as possible read your posts since you’ve gone to all the work to write and post them – so think of your current readers as well as what you need to do to bring in some organic traffic.

3. Before you even put together a blog post, decide what you want the outcome of that post to be. Is it to promote an affiliate product or your own product? Is it meant to stir up a little controversy so that you get lots of comments and it goes viral? Is it to establish yourself as THE expert? Is it to leak some information and prime the pump before your product launch? You can give solid, valuable information in your post as well as have it point in the direction you want your readers to go next.

4. Keep your blog design pleasing to the eye and structure it so the person coming to your blog isn’t confused as to what he or she should do. What do you want them to do? Read your post then subscribe or buy something? Read your post, laugh at your wit, then go away?  Whatever you want them to do, don’t have your blog layout so confusing they don’t know where to turn next.

5. Use PLR (Private Label Rights) to help you post more often. A PLR article might give you a spark of an idea for a blog post or you might take some PLR and lightly rewrite it to add your own personality. Either way, it can help you take action and get you publishing your blog on a regular basis.

6. Learn from other great bloggers how to blog. There is always something to learn, whether you’ve been blogging a short while or a long time. Subscribe to the best blogs, listen to what they have to say, and analyze everything about those blogs so you can make yours better.

Some blogs I would suggest you follow include:

7. Find out which WP plug ins will make your blog friendlier to the search engines as well as to people.

Some of the plugins friendly to search engines are:

All in one SEO

Yoast SEO

These are some of my favorite blogging tips. There is always more you can do with your blog to make it better, even if you’ve been blogging for years. So keep on learning, testing, tweaking, and posting.

Categories: blogging

Sound

The sound of your videos or podcasts you are producing to create your message is critical.  If people can’t hear you or there is too much noise in the video or podcast, they will turn it off quickly.

So, it is best to start with good sound procedure and checklist for each of your videos and podcasts you produce.

insert a video here

 

as well, for a good overview of how to set up your sound to rock , here is a tutorial from David Taylor on Youtube who created a tutorial for writers on how to use Audacity to broadcast.   He goes over how to

 

[svpVideo v=1]

Categories: broadcasting, sound

Regret can move you forward in business

Woody Allen once said that his one regret in life was that he was not someone else.

 

Hard to believe but this study shows that regretting can actually move you forward and it is a positive influence in your life. 

Categories: Mindset

Periscope is awesome!

As a business, you always have to (at least) be aware of the opportunities to be engaged with your customers. Now, in social media, you can connect in real time with APPS for the smartphone that livestream YOU broadcasting your MESSAGE.  Do it strategically with social engagement but decide first whether your customers are on that platform or aren’t they?

Periscope is a new APP for free livestreaming through Twitter in realtime but does your audience even now about it? ! However it is very fun.

Listening to @Kim Garst at Boom Boom and next up, @theJasonHodge on Periscope.  Periscope is addictive!

Explore the World

Categories: periscope

How to Encourage Kaizen in your Workforce


Kaizen is ‘continuous improvement‘ and is a popular subject among businesses and managers. Kaizen basically means that the best way to affect big change in an organization is to encourage lots of small, incremental changes that can improve workflow, profit margins and everything else. By continually improving in small ways, you can create change throughout your whole business that will result in much more efficient and effective operations.


But kaizen works best when it is applied at the individual level. In other words, if you can help your staff to work better on their own and to improve the way they approach problems and their regular workload, then you can make your entire organization more effective. A chain is as strong as its weakest link and a business is really the sum of its employees.


If you try to come from above as management and enforce continuous improvement, then chances are that it won’t go well. Your staff might be resistant to small changes and you might be too far removed from the process to really see where the problems are occurring or where things need to be improved.


On the other hand though, if you encourage your team to improve themselves they will be far more motivated and they will be able to make changes that really have an effect on what they’re capable of and how much they’re getting done.


So how do you encourage this continuous change in your team?


The Environment


The solution is actually to give your staff more space and to provide them with the environment and the tools they need to continuous improvement.
What this means first and foremost is that you should create a blame free environment. This means that your team should feel comfortable to try new methodologies and systems without thinking that you’re going to punish them if their new ways of working don’t work as well as they should have.
Giving your staff a sense of ownership over their work is also an important step that will motivate them to be better, as is making sure that you aren’t micromanaging them to the point where there is no flexibility.
Finally, get your team to monitor and report on their performance and to show you how profits are increasing or satisfaction is increasing. This shouldn’t be used to apply pressure but by monitoring metrics they will get the feedback to see what works and what doesn’t.

Categories: Employees Tags: Tags: ,

How to Develop Self Reliance





Self-reliance is a highly regarded trait that is not only worthy of respect but is also capable of enriching life and creating many more opportunities. When you don’t rely on others to do the things you want to do, or to get by on a day to day basis, you increase your options and you build confidence and experience.
But if you are not someone who is naturally independent or self-sufficient, what can you do to acquire these traits?

Is self-reliance something you are simply born with… or not? Or can it be learned?


How to Build Confidence and Experience


To become self-reliant you need to spend more time getting by on your own. This means learning to enjoy your own company, to ‘make do’ with fewer resources and to deal with challenges without going to others for help. The problem is that many of us are used to having a support network around us and thus struggle to ‘let go‘ of that help long enough to learn the skills we need to be alone and to cope with adversity as it arises. The only way to acquire the skills necessary for self-reliance is to force yourself to cope alone more often and to remove that temptation to get help, comfort or support when normally you would.

What’s one great way to do this?

Travelling!


When you go travelling you basically remove yourself from that support network as well as your creature comforts. Thus, when challenges arise (which they will), you will be forced to cope with them by finding your own way rather than turning to someone for help. This works even better if you head somewhere where you can’t speak the language and where you feel like a ‘fish out of water’ as it means you’ll be coping without even being able to ask strangers for help.

Be Alone


You can also gain self-reliance simply by doing more things yourself. That might mean going to the cinema occasionally on your own, going out for food or engaging in hobbies. Going to the gym on your own is a simple activity that can make you more used to spending time without company.


Want to go one step further?

Live alone!


Ultimately, the trick is to force yourself to cope when normally you would ask for help and to occasionally put yourself out there without a ‘safety net‘. This is how you can gain the knowledge and expertise to cope with whatever life throws at you.

Categories: Self Reliance Tags: Tags: ,

How to Become Better at Being on Your Own





Self-reliance is an incredibly important skill and is essentially the key to happiness and stability. If you are someone who can be completely happy on your own and who doesn’t need the validation, entertainment or help of others to get by, then you will never be left without resources and unable to continue to function.
Ultimately, we are all alone. As much as you might love others and feel they are there for you, when you close your eyes at night it is just you. That shouldn’t be scary though – not if you are okay with being self-reliant.
Unfortunately though, many people struggle to spend time with themselves which is perhaps the very most basic expression of self-reliance. Here then, we will look at how to become better at being on your own without becoming either lonely or bored.


Keep a List of Activities


One useful tip that can make a big difference is to keep a list of activities to engage in. This might mean for instance that you keep a running note of any books you want to read, any films you want to watch or any computer games you want to play. By doing this, you will then have a long list of things you’re keen to do when you’re on your own and you’ll be excited to get the chance to do these next time you are rather than just sitting twiddling your thumbs.


Start New Hobbies and Activities


This will tie into the latter: if you have a hobby or a regular activity that you do then you’ll be far less likely to find yourself bored. What’s more, when you do something like painting or working out, you will often be alone or at least quiet and solitary when you engage in that thing. Writing is particularly good because it forces you to practice having an internal monologue which ultimately can result in you becoming better at ‘keeping yourself company’. Some people also find that playing music can keep them company.


Spend Gradually More Time Alone


Another thing you can do to become better at being alone is simply to practice. In other words, try spending more and more time alone until you start to find it less upsetting. Maybe try taking long walks alone at first, before eventually building up to doing things like taking holidays on your own.

Categories: Self Reliance Tags: Tags: ,

Fear Setting for Ultimate Self-Reliance





Self-reliance means having the will and the courage to do things alone and to be alone rather than relying on others. This is a very powerful tool because it means that you can never feel completely alone or lost. You are the one person who will always be with you – and if that is enough, then it will make a big difference and put you in a much stronger position. If you are self-reliant, then there is nothing that can be taken away from you that will leave you completely destroyed.
As mentioned, true self-reliance takes courage. The ability to be alone, to take risks without a safety net and to cut ties when it best serves your interests is one that requires a certain fearlessness that not everyone possesses naturally. So for many, the first step towards self-reliance will be in acquiring that courage that makes everything else possible. And one tool for doing this is ‘fear setting’.


What is Fear Setting?


Fear setting is an idea that was made popular by Tim Ferriss in his book ‘The Four Hour Workweek’. Interestingly though, the concept really takes its cues from an aspect of ‘cognitive behavioral therapy‘ known as ‘thought challenging‘.

 

For most of us, our fears come from beliefs we hold about things that could go wrong or that might happen. In the case of self-reliance, we might be afraid that everyone is going to leave us and we’ll go crazy from loneliness. Or maybe we worry that if we cut ties with our current career, we’ll end up with none to come back to.
These fears are what limit us from taking risks often and what prevent us from living to our full potential. Thus they are also a huge obstacle when it comes to achieving real self-reliance.


Fear setting is about taking these beliefs then and making them less scary. You do this by writing them down and by assessing how likely they are to come to fruition. What’s more, you will also come up with contingency plans for how you would cope if they should ever happen. So for instance, if you’re worried you might end up without your job if you take time off, fear setting would then be the process of thinking how you might cope. Would you be destitute? Or might you find it was relatively easy to find work? Do you have enough in savings to survive for a few weeks?
Use fear setting and your fears don’t seem so big – and that’s how you gain the courage to be fully self-reliant\

Categories: Self Reliance Tags: Tags: ,

Taking Self-Reliance too Far




For the most part, self-reliance is a trait that we generally consider to be positive and many of us strive to be more self-reliant so that we can get more out of our lives without needing other people and so that we can develop ourselves without needing others and so that we can be more independent and happier on our own.
But as with all things, it is possible for you to have ‘too much of a good thing’ when it comes to self-reliance. If you become too self-reliant then this can actually end up being detrimental to you. The key is to being self-reliant when you need to be but also knowing when to ask for help.

When You Need to Ask for Help

Those who value self-reliance above all else can often make the mistake of refusing help or failing to ask for it when we really need it. Thus we can end up taking risks or being less happy because we stubbornly refuse to defer to others.
A good example of this is in business. Many entrepreneurs will be highly self-reliant and this is what moves them to work for themselves to begin with. They are ‘self-starters’ and are entirely self-motivated which is to be applauded.
As the business grows though, many self-employed people struggle to hire new staff or to outsource aspects of their work. This is because they would rather do everything themselves and maintain full control. The result though is that app designers or hair dressers also start handling their online marketing, their writing, their graphic design and their sales calls… and this in turn means they have far less time to spend doing the thing they’re really good at. This can cause their product and their service to suffer so that they may even end up losing customers or clients. What’s more, they of course won’t do as good a job at marketing unless they have the same amount of experience as a specialist. Which they likely don’t.
Another example of being overly self-reliant is something you often see in the recently disabled or the ‘new elderly’. As people lose mobility they can often refuse to let others help them get around and do things, partly out of pride and partly out of not wanting to be a burden. Unfortunately though, their unwillingness to give up that self-reliance actually makes them more of a burden and puts them in greater risk of injury.
In cases like this self-reliance can actually be a negative. While this is a skill we all should learn, we also all need to know when to ask for help.

Categories: Self Reliance Tags: Tags: ,