According to +Think with Google Study, there are myths about how Mobile Marketing is working right now. 

Google, Ipsos MediaCT and Sterling Brands research study from March to May 2014. Survey conducted among 6,000 smartphone users aged 18–54 who have influence in the purchase decision-making process of retail, CPG or tech products and have used the internet to look for shopping-related information.

 +Think with Google , Google and Ipsos Media survey found that there are certain myths how people are using smartphones to shop.
Over 50% of people surveyed would check in Google Search on phone for:
1. Price of item in store
2.Availability of item in store
3. Closest store with item in stock
4. Check out what other items are in the store where item is available!
Hello! Looks like people are searching while in the Store so make sure you have lots of information about your specials, product availablity, store hours, location and map. As people are making decision whether to come to your store on phone and when they are in your store, they are looking for more things to buy!

Good lesson for businesses online or offline, if you aren’t mobile responsive and mobile ready, you are losing unknown business!