No present day business can survive without investing enough attention to digital marketing. The success of digital marketing hinges on quality content and effective content marketing. Although most business owners understand this universal truth, not all manage to set in place a truly efficient content marketing strategy. The challenges that arise are key reasons for the failure.

Challenge 1: Creating shareable content that is also entertaining and engaging

Content marketing works best when you get your audience involved in distributing the message by sharing your content with their circle. To ensure that your content is shared, it is important that it is interesting, informative and entertaining to your readers. Creating content that satisfies these aspects is a challenge that may seem difficult to overcome. What you need to do is identify what your target audience is interested in, at present, by keeping track of their purchase behavior, their social media conversations and their feedback to you. Identify the topics that seem to be in trend and create content around them to garner maximum attention and maximum shares.

Challenge 2: Making content visible

Millions of new articles and blogs arrive on the internet every week and yours is just one of them. Making your content visible in the crowd is a challenge indeed, but one that you can easily address with efficient search engine optimization. Research the keywords that your audience appears to be using most of the time and utilize them in your content to the right degree. Make sure that keyword usage is not taking priority over content quality and you are on track to get your page ranked high in Google search results.

Challenge 3: Writing effective content that results in conversions

The objective of content marketing is to enhance your overall sales efforts. It means your content should directly influence your readers to take another step into your sales funnel. In the best case scenario, your readers should immediately head to your site and make a purchase as soon as they read your content. To achieve it, your content has to fulfill two criteria: one, it needs to highlight a need that your reader has, two, it should convey why your product is the right answer to the need. The content has to give a clear message that prompts your readers to view your product favorably or make up their mind about buying your product immediately.

Content marketing success hinges on how well you can overcome these challenges and consistently deliver content that entertains and informs your audience.