Category: Home Business Ideas

Unique Serving Proposition

 

 

Be the Golden Egg!

Be the Golden Egg!

Stand out from the Crowd!

Be the Golden Egg not the ordinary one!

 Always remember that you are absolutely unique. Just like everyone else.     Margaret Mead                                                                                             

In the fairytale the goose that laid the golden egg was unique as was the gold egg. You want to be the gold egg that people remember because you are “Unique.  

 1. What makes you unique amongst other businesses?

2. How do you serve prospects and customers differently from your competitors? 

3. How are you the solution to your potential customers wants, needs, problems, desires? How can you solve it with your product or service? 

After answering these questions and many more , how can you make a Unique Serving Proposition that is:

Short and sweet, 

Memorable

Emotional

Relevant 

Clear 

Go and download my free ebook and workbook, How to Stand out from the Crowd by subscribing to my newsletter and let’s start brainstorming! 

Feel free to enter your current USP in the Google+ Comments below and let’s get some feedback!

Babyboomers have knowledge and management experience!

+Washington Post had great article on how BabyBoomers are the  wave of the future for Business. 
According to the Kaufmann Foundation
” in every year from 1996 to 2013, Americans in the 55-to-64 age group started new businesses at a higher rate than those in their twenties and thirties. And the trend is building. Those ages 55 to 64 started 14 percent of all new businesses in 1996 but nearly 24 percent of them in 2013.” 
There is no substitute for Knowledge and Experience.
According to the article, 
” There are hordes of young founders in Silicon Valley, some of whom drop out of school to start their companies. Venture capitalists collectively invest billions in them. The vast majority of these start-ups fail, however, because there is no substitute for experience and knowledge. “
Venture Capitalists, listen up, we are the future of business and We should be invested in!  


Categories: Mind

Is it possible to have a craft business?

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For those who are love audio, I have the audio recording of the post below:  🙂
[s3audio url=”http://jgardner.wpengine.com/wp-content/uploads/2014/04/Untitled.mp3″ /]
Can I make a living with a craft business?  Is it just a hobby or can I make it into a business I can do from home?  I love to do my crafts but can I make a living with it as the business? According to the Craft and Hobby Association press release in 2011, that 56% of U.S households crafted at least once during 2010 contributing to the 29.2 billion U.S. craft and hobby industry.  There are people out there doing crafts and selling their crafts. According to the U.S. Bureau of Labor Statistics, the average median pay in 2012 for a craft or fine artist is $44,380 a year or $21.34 an hour. There were 51,400 craft and fine artist in 2012 in the U.S.  who were self employed. It is possible to make a living as a crafter. But how? 

Heather

Heather was a grandmother who loved making wreaths for Christmas and her family wedding celebrations.  However, her grandchildren came first when spending money on them she would not buy supplies for her crafting.  As her living costs went up, she thought she would have to sell off her crafting supplies.  Before she decided to do that, she would splurge on making table wreaths for her granddaughter’s wedding.  Well, ladies came up to her saying how amazing her wreaths were and could you make some for my daughter’s wedding. How much would they cost, her friend said. She took her name and she said would phone with the cost in a week. Well, she went home all in a tizzy wondering what were her costs and could this be a potential craft business to make more money!  More about Heather next time. 

Icraftopia.com has done this wonderful infographic detailing the potential of the craft market either selling crafts below. Can you see the potential?  For more information on the potential of a craft or artist career, check out the Bureau of Labour Statistics facts on artists.

2012 State of the Craft Industry
Courtesy of: iCraftopia.com