As a business, why do you have to spend time creating and sharing content on social media? You want to spend your time selling and developing product or service to your customers! You don’t want to tweet, friend or google?!
Well,
- It increases your followers for your social media platform, whether it is Twitter, Facebook, Google+, Linkedin, Instagram or Pinterest or any other platform that your audience hangs out, which increases your reach.
According to +Belle Beth Cooper of +Buffer in https://blog.bufferapp.com/10-secrets-to-finding-and-sharing-better-content-on-social-media
they “found that the optimal number of tweets to engage your followers is 1-4 per hour, and for Facebook it’s no more than 1 per day. ”
So, by doing the social media strategically by:
a: deciding where your audience hangs out
b: creating a presence on that platform with your business
c: finding out what social media posts they like on that platform
d: create an editorial calendar for creating the posts and how many you need and when to post them
You can increase your followers (or in business terms, your prospects) for your business.
2. Sharing content increases your authority in your field.
Whether you share your own content about your business topic or you curate other authority sites and add your comments, you can be seen as someone who is knowledgable and “top of your game”.
3. Your followers expect more content from you and if they are trained to open, they get more value from your content.
4. If you consistently post on a regular basis, good value content whether yours or you curate others content, your followers expect to see it and it becomes a habit for them to open and learn from you. Being a teacher in your field for others and giving them posts of value with tips and knowledge they can use, this increases your credibility too.
5. Your followers see you as a thought leader and your credibility rises which means your customers develop the habit of buying what you are selling as they see you as an authority.
As your followers expect your content in social media and you give them value and you become an authority in the field, your relationship with your followers (prospects) becomes closer especially if you reply to any comments about your post or you add some personal posts during this process.
People will get to know, like and trust you all through social media. Content marketing on social media is well worth doing as it is a free form of accessing people throughtout the world spreading information about you and your business!
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