Category: broadcasting

    Ask for Feedback from Viewers When Video is Uploaded

     

    As a business,  you want to get feedback from your visitors as to what they like or dislike about a video that you have on your website or if they had gotten value from it’s information. If they give you negative feedback then you can edit the video  according to their feedback.

    Any time you put up a video you need to get feedback from your viewers so that you can improve it each time.  The best way to get feedback is to just ask. It’s amazing, but when you take the extra step to ask for feedback, you’ll be more likely to get the feedback you want. You can even be specific with the type of feedback you want. For example, if you got new sound equipment you can ask, “Let me know if you like how this video sounds.”

    The more specific you are when asking for feedback from viewers, the better and more useful the feedback will be.

    Here are some tips.

     

    Make an Intro Video  where your website address and any tagline is highlighted.  If you use a streamlined method of creating a video by making a similar intro to each video you post, you’ll create a professional vibe that will help the viewers feel more comfortable leaving feedback.

    Make an Exit Video – Your exit portion of each video should be similar or the same too. This is where you ask for likes, shares, and comments for your video. Being able to insert this exit video will help you remember to ask for feedback.

    *Embed Other Videos – You can embed links to more of your videos, even including forms for specialized feedback if you want extra information about what your viewers like or don’t like about your videos.

    *Ask for Likes – Always ask your viewers to like your videos. Sometimes you might want to tell them why they should like them instead of just enjoying them without clicking like. They might not realize that it helps you keep providing videos to them.
    *Ask for Shares – A good type of feedback is when someone shares your video. All feedback doesn’t have to be a comment; instead a share means, “I liked this enough to share it with others and it has a lot of value.”

    *Ask for Ratings – When you want thumbs up for your video on YouTube for example, you need to ask. People are more likely to vote something down than up. Many people watch a video without any action. Ask for the action and you’ll be glad you did.

    *Ask Viewers for Topic Ideas – A great way to get feedback and engagement from your viewers is to ask them for new ideas for topics that you’ll cover in the future. People love having a say in what they watch, so give it to them.

    *Ask Viewers to Critique the Quality – Sometimes, you want the content to be beside the point, but you’ll have to be specific. Ask your viewers how they like the quality, especially if you did something different or purchased new equipment.

    If you really want feedback you’re going to have to ask for it, every single time you post a video. People will only comment on what they want to if you don’t ask for specifics. If you are good about giving feedback with other video creators, you’ll establish a good relationship with them and they’ll do the same for you.

     

    Categories: video Tags: Tags:

    Youtube

    Driving Traffic To Your Site With YouTube

    YouTube has had a dramatic effect on the Internet marketing landscape, making huge changes in how marketers promote their products and services. For years, Internet marketing was confined to text-based websites with a photo or graphic and beautiful headers.

    The new software that makes creating videos easy has generated millions of video sales pages and other graphic presentations that can go viral quickly. It seems like the browsing public, regardless of their choice of subjects cannot get enough of videos.

    Successful marketers always know they have to stay current with the latest and greatest marketing processes if they want to continue to attract buyers. The hottest marketing tool right now is YouTube.

    To take advantage of marketing with YouTube, you first need to register for a YouTube account. If your video grabs attention and is well-done, it has a chance of going viral, which means that it will move around the Internet as people upload it and send it to their lists or it gets mentioned in forums, membership sites, newsletters and blogs.

    When posting your videos on YouTube, do not upload long videos. Three to four minutes is a good length for marketing videos. Your intention is to create enough curiosity to make your viewers click on your site link at the bottom of your video. Traffic generated from your link can mean steady income for you.

    Keywords are still valuable and should be included in your video title. Do not forget the basic marketing practice of using your keywords in your first paragraph and intermittently in the rest of your presentation. What you want to do is make your videos interesting enough to have others send an email or the link to their friends and subscribers, which makes your video a viral marketing tool. The more people who click the link to your video, the better your ranking, the more Google will love you, and the more chance you have to make sales.

    What should you do videos about? Remember you’re a marketer – the only difference is the delivery media, in this case, YouTube videos. Instructional videos, PowerPoint presentations, your personal story about finding the solution to a problem, or your sales copy for your product are good examples.

    Check out your YouTube competitors to not only see what they are doing, but to find possible opportunities to add your video as a response to what they are posting. People will find your video and follow your links if they are interested in what you are saying or offering. Targeted traffic is pure gold.

    YouTube has a couple of interesting and useful tools for you to use. One is the “Statistics and Data” section, which lists the numbers of visitors sent by other websites. You are free to copy the tags popular sites use to keep their videos and websites popular. Use them in your videos to improve your listings.

    Keep in mind these facts about YouTube’s popularity and don’t dismiss the site’s power as a marketing tool without giving it a try yourself. YouTube has monthly visitors that number way over several million each month. Almost 100,000 new videos are uploaded each day and your possible customers generate hundreds of million clicks on a daily basis. Those numbers alone should get you to start your video marketing immediately.

    Categories: video

    Why do Audio Interviews?

    speaker

    If you’ve never done an audio interview before, you may have some of these frequently asked questions running through your mind:
    Q: What exactly is an audio interview?

    A: Basically, an audio interview is when someone asks another person some questions and they answer. The whole thing is recorded and can be played back later.

    You know when other people have them on their blog, website, or sales page because you see the buttons – play, stop, pause – and maybe a little megaphone symbol. That lets you know there is an audio file to listen to.
    Q: Why should I do one?

    A: Audio is a very popular medium right now with internet marketers because it gets them results. It turns out people like to listen to what you and your interviewee have to say. In fact, a lot of people would rather listen to you than read what you’ve written.

    Audio interviews can help you pre-sell an affiliate product, sell your own product, get students into a coaching program, and brand yourself as an expert. Your interview can even be a quickly and easily created product to sell or give away.

    Recorded interviews are your virtual real estate.

     

    Q: Who should I interview?

    A: You ideally should interview someone who has some knowledge of your niche. If your niche is gardening, then you could interview an expert in square foot gardening, rose gardening, or herb gardening. You could also interview gardening product creators or someone who has used certain products very successfully.

    You can also turn the tables and ask someone to interview you. Let them ask you the questions so you’re positioned as the expert.
    Q: What should I ask them?

    A: Before you decide what to ask them, decide what you want the outcome, the end result to be. If you’re an affiliate and you’re going to interview the creator of the product, you’re going to ask them questions surrounding the product. If you’re interviewing someone in order to create a product, then make the subject surround a subject of your choice.

    The interview can last anywhere from 30 to 60 minutes, depending on your circumstances. Typically, you write out the questions beforehand and send them to the interviewee so they can prepare. Sometimes the person being interviewed will write out their own questions.

    Another option regarding questions is to survey your readers in your niche. Ask them what they’d most like to know and give them some general topics to choose from.
    Q: What skills do I need?

    A: Interviewing is a skill that improves with practice. Try interviewing your spouse or your best friend and record it to see what you sound like. Pay attention to “ya know”, “um” and any other audio bad habits you might have. Practice good segues so you can go seamlessly from answer to next question. Listen and analyze other interviews to help you decide what makes for a good interview and how to sound somewhat professional.

    You’ll also need to have a recording method that will do a good job recording you and your interviewee clearly. Other decisions will be where the recording will be stored and how you will get it to your subscribers or customers.

    Incorporating audio interviews into your marketing plan makes good business sense. You don’t have to be an audio expert; just come across as a real sincere person with something interesting to say.

    Categories: audio

    Sound

    The sound of your videos or podcasts you are producing to create your message is critical.  If people can’t hear you or there is too much noise in the video or podcast, they will turn it off quickly.

    So, it is best to start with good sound procedure and checklist for each of your videos and podcasts you produce.

    insert a video here

     

    as well, for a good overview of how to set up your sound to rock , here is a tutorial from David Taylor on Youtube who created a tutorial for writers on how to use Audacity to broadcast.   He goes over how to

     

    [svpVideo v=1]

    Categories: broadcasting, sound

    Periscope is awesome!

    As a business, you always have to (at least) be aware of the opportunities to be engaged with your customers. Now, in social media, you can connect in real time with APPS for the smartphone that livestream YOU broadcasting your MESSAGE.  Do it strategically with social engagement but decide first whether your customers are on that platform or aren’t they?

    Periscope is a new APP for free livestreaming through Twitter in realtime but does your audience even now about it? ! However it is very fun.

    Listening to @Kim Garst at Boom Boom and next up, @theJasonHodge on Periscope.  Periscope is addictive!

    Explore the World

    Categories: periscope

    Storytelling with video

    One idea that is new for storytelling is Vine.

    What is Vine?

    It is a mobile phone app that you can use to record a short, very short video.
    As defined by Wikipedia

    Vine is a short-form video sharing service. It was founded in June 2012, and microblogging website Twitter acquired it in October 2012, just before its official launch. The service lets users record and edit up to six-second-long looping video clips and revine, or share others’ posts with followers. Some Vines are revined automatically based on what is popular. The videos can then be published through Vine’s social network and shared on other services such as Facebook and Twitter. Vine’s app can also be used to browse through videos posted by other users, along with groups of videos by theme, and trending, or popular, videos.

    According to Gary Vaynerchuk, for businesses who don’t even consider the idea of using Vine, they are missing out because it is perfect for brand recognition. 

    According to Newscred.com
    “There are 40 people on Vine now who have never been ‘Internet famous,’ but in 40 days on Vine, they have 300,000 followers,” Vaynerchuk told Forbes.com. “How is that not interesting? Struggling musicians, improv performers, regular actors – this is going to be their break.”

     


    Categories: video Tags: Tags: , ,

    Top 10 things not to do in a Google Hangout on Air!

     

     

    television set retro icon

     


    Why did I want to do the Youtube video you see above the article? I wanted to create a video/audio version of the “Think Like an Entrepreneur” article on my website. Then I would take a copy of the audio out and put it into an audio player. I wanted to place a text, video and audio version of the Think Like an Entrepreneur all as one post on my website.

    People have different ways that they like to consume and more importantly remember information. Some people like to read the article, some like to watch visual pictures and some like to listen to information. This is called VARK model- visual learners, auditory learners, reading writing learners (that ‘s me) and kinestic learners (not sure, i can accomodate those learners but we will try ). It is a type of (NLP) neuro linguistic programming which is a simple way of saying either I love to see pictures, I love to hear, I love to read text or I love to touch. Anyway, i expect the only way I could accomodate the Kinestic learners is to get them to do an exercise like mindmapping with blocks – worth doing to figure out how to think like an entrepreneur!

    So, anyway, while I tried to make the multimedia version of the article with Hangouts on Air because it is a free, yes, free way to record yourself or your monitor screen, these are the 10 ways I screwed up doing my first Hangout on Air video.

    1.  No light – always have lights shining if you want to be seen. It was dusk. 
    2.  Messy background- don’t have distracting messy background -hide it with backdrop.
    3.  Don’t press “Start Broadcasting” until you are ready to broadcast. That is why I am wondering if I had        stopped the previous broadcast recording. 
    4.  Press Screenshare button before you press Start Broadcasting as (you can see) I hadn’t planned to        be in recording.

    5.  Before you start a recording

      • Check your appearance
      • Check your background
      • Get some lights on 
      • Clear your throat
      • Blow your nose
      • Swallow the saliva
      • Take a deep breath

    6.  Print out the article to read and read it a few times beforehand so you aren’t staring intently at screen         trying to read the article at same time. 

    7.  Move the webcam or Camera to eye level so you don’t look like a munchkin staring up at camera.
    8.  Remember “ScreenShare” means all of your computer desktop screen and you don’t have                        control over it.  So either:

      • Zoom in to what you want to share so it covers the whole screen 
      • Create a Powerpoint Slide of what you want to share and then make it a Full Screen Presentation. 
      • Even better, create a video of what you want to share and just run the video full screen!
      • Or just put your “Profile” picture from Google+ up on screen (that is one of the choices) and read your article into the microphone

    9.  Remember to say out loud or read out load what you want to say a couple of times before you record.      As I loved the improvising “Thank you for coming” but I didn’t like the fumbling speech.
    10.  Also be mute whenever you aren’t speaking your text, otherwise, you will be like me and mumble.

    Edit your video afterwards either in Youtube Video Manager before publishing to edit out mistakes or download it from Youtube onto your computer to edit in your favourite Video editor like Camtasia Studio. Remember that there is always someone who had the same challenge as you. I did a search in Youtube for “how to download video from Youtube and I found an expert who demonstrated using a Firefox browser add-on you can use to download any video from Youtube. Of course, you should always have the rights to any video you use in the future.

     

    Categories: googlehangouts Tags: Tags: , , , , , ,

    Google Hangouts great tool for business

    Why Google Hangouts?  Why Not Google Hangouts!  It is free and it can help your business grow! I did this Google Hangout On Air in 10 minutes, imperfect but viewable.  


    Google Hangouts is a free video chat service from Google. It makes it possible to participate in one-on-one chats as well as group chats. Presently, group chats can have up to ten people at a time.

    While video chat isn’t anything new – Skype, FaceTime and Facebook Video Chat have been around for a while; Google Hangouts provides much more in terms of technology and usefulness.

    Google promotes what’s often called “face-to-face-to-face” group interaction. You can easily switch the focus of the hangout to the person who is currently talking.

    Google Hangouts is also readily accessible. It can be accessed via laptop, desktop or mobile device, including Android and iOS powered devices.

    Google Hangouts also offers more than the traditional video chat. You can share documents, YouTube Videos, scratchpads and images. There’s also a feature that lets you broadcast live video conversations and make them available to anyone online.

    Categories: googlehangouts Tags: Tags: , ,