Mobile Marketing is here!

    According to +Think with Google Study, there are myths about how Mobile Marketing is working right now. 

    Google, Ipsos MediaCT and Sterling Brands research study from March to May 2014. Survey conducted among 6,000 smartphone users aged 18–54 who have influence in the purchase decision-making process of retail, CPG or tech products and have used the internet to look for shopping-related information.

     +Think with Google , Google and Ipsos Media survey found that there are certain myths how people are using smartphones to shop.
    Over 50% of people surveyed would check in Google Search on phone for:
    1. Price of item in store
    2.Availability of item in store
    3. Closest store with item in stock
    4. Check out what other items are in the store where item is available!
    Hello! Looks like people are searching while in the Store so make sure you have lots of information about your specials, product availablity, store hours, location and map. As people are making decision whether to come to your store on phone and when they are in your store, they are looking for more things to buy!

    Good lesson for businesses online or offline, if you aren’t mobile responsive and mobile ready, you are losing unknown business!

     

     


    Categories: mobile Tags: Tags: , ,

    Get Started

    Willing to fail

    Get Started

    From James Cleary article:

    In 1966, a dyslexic sixteen-year-old boy dropped out of school. With the help of a friend, he started a magazine for students and made money by selling advertisements to local businesses. With only a little bit of money to get started, he ran the operation out of the crypt inside a local church.

    Four years later, he was looking for ways to grow his small magazine and started selling mail order records to the students who bought the magazine. The records sold well enough that he built his first record store the next year. After two years of selling records, he decided to open his own record label and recording studio.

    He rented the recording studio out to local artists, including one named Mike Oldfield. In that small recording studio, Oldfield created his hit song, Tubular Bells, which became the record label’s first release. The song went on to sell over 5 million copies.

    Over the next decade, the young boy grew his record label by adding bands like the Sex Pistols, Culture Club, and the Rolling Stones. Along the way, he continued starting companies: an airline business, then trains, then mobile phones, and on and on. Almost 50 years later, there were over 400 companies under his direction.

    Today, that young boy who dropped out of school and kept starting things despite his inexperience and lack of knowledge is a billionaire. His name is Sir Richard Branson.

    If you wait for your plan or idea or process to be perfect, you will never get started.

    Always be willing to fail. You learn from your failures


    Categories: Productivity Tags: Tags: ,

    Google Plus Communities live on Profile

    Communities on The Business of At Home Business Page

    Boahb Google Plus Communities

    Now, on October 7, 2014, Google has finally turned on the ability to show your Communities on your Business Page.  

    What a great way for your interested customers to find you!  

    Thanks, Google.  

    Now, all i have to do is share my Business page link for anyone wanting to join my Community instead of having to send them a COLD invitation.  

    Wow! great idea, Google. 

     This is amazing and why didn’t Google Plus do it when they started creating Business Pages?  
    The ability to show Your Communities you have for your business where clients or customers or members in your community can come in and share and you can showcase your business by sharing your posts inside the community.  
    Very targeted community is a benefit of the Community which you can create for your business.  So create a community for your clients right now on “Communities” in your Settings and turn it on on your Business Page or Profile Page. Easier for your potential clients to find.  
    A big hug for Google today from me! 🙂    
    Categories: Googleplus Tags: Tags: , ,

    Youtube spread your message

    Video is the way to go if you want to grow your business.

    According to Youtube (2014) Statistics

    Viewership

    • More than 1 billion unique users visit YouTube each month
    • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
    • 100 hours of video are uploaded to YouTube every minute
    • 80% of YouTube traffic comes from outside the US
    • YouTube is localized in 61 countries and across 61 languages
    • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
    • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

    YouTube Partner Program

    • Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
    • Thousands of channels are making six figures a year

    Monetization

    • Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
    • We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

    Mobile and Devices

    • Mobile makes up almost 40% of YouTube’s global watch time
    • YouTube is available on hundreds of millions of devices

    If you aren’t creating video showcasing you and your products and services, you are missing a very large audience.  The Video above shows how to quickly setup a Youtube account and how to upload a video.  

    Start today!  You are not sending your message out if you aren’t doing video and the audience for video is larger and getting larger.  We will have more information on Video and Youtube so subscribe to The Business of At Home Business newsletter to get more information.  As you can tell, by this website, I love video and I will always be keeping up with the changes in video.  

    Categories: Youtube Tags: Tags: , ,

    Special Reports

    close up shot of notepad and pen

     

     Build your List and Make Money

    Does your business enterprise need a boost? Consider using special reports to add revenue and build a business contact list for future use.

    What are special reports?

    Special reports are short reports that contain helpful information on a subject. The reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is very little work involved in creating them but they are versatile tools for building an online business.

    One popular subject for special reports is how-tos. They direct a reader, step by step, how to do something. If you are knowledgeable with computer software and hardware, that is a perfect niche for special reports on your website. People are always having trouble figuring out their computers and you could help.

    Marketing special reports

    There are options for marketing your special reports. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list. For this type of promotion, use a shorter report like a five page report on how to navigate problems with Windows Vista (if your website has a computer niche).

    You can create a five-part course and use the first part as the free promotion. It is your hook. Once they sign up for the mailing list, you can grant them access to the other installments through emails that also advertise your website products. Signing up for a business newsletter subscription can also be the reason to gift a free special report.

    Making money

    All of your special reports don’t have to go towards list building. Besides your other products or services, you can sell special reports on your website. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. Sell single reports or create various courses to interest your customers.

    People love to learn about money-making opportunities. They will pay the money for any information that is a how-to guide to making money on and offline in various ways. How have you made money? Begin there with the subject of your special reports.

    As your business grows, create an affiliate program. This gives customers a way to help you make more money and also make some for them. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.

    There are a number of ways to use special reports. As you build your library and your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as Buy Two, Get One Free.

    While your special reports are building your contact list, they are also making you money. With such a low cost to create them, your profit margin will rise.

    For more marketing tips, subscribe to The Business of At Home Business newsletter. 

    Categories: Marketing Tags: Tags: , , ,

    5 Powerful Mind Success Strategies

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    5 Powerful Mind Success Strategies 

    Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive, yes you can do it, mindset.

    Easier said than done, right? Here are 5 keys to help you create and sustain a positive mindset so you attain the success you desire.

    1. Surround yourself with successful and positive people. The influence people have over our own personal energy is amazing. Moods and attitudes are so easily spread – think about how much of a difference a simple smile from a stranger can make for your day and then magnify it 1000 times to demonstrate the power of positive and successful friends, family and associates. When you have people around you who inspire you, believe in you and want you to succeed, there’s no room for doubts and even when they creep up, they’re quickly swept away.
    2. Create a mantra or an affirmation. Repeating positive affirmations has been shown to get people through tough times and to actually help them truly believe what they’re saying.
    For example, “I am building a powerful and profitable business.” Many of the most esteemed business professionals have used the same affirmation strategy to attain their success. To find the right affirmations for you, consider writing a quick list of your doubts, insecurities and complaints. These can then be quickly turned into affirmations.

    For example,

     if you write that you’re always feeling disorganized then your affirmation would be, “I am organized and in control.” Repeat your affirmations several times a day and feel the power of positive thinking.
    3. Capture negative thoughts. We all have negative thoughts from time to time, however, negative thoughts and emotions can derail us and prevent us from achieving all we desire. Of course catching those negative thoughts takes practice and persistence. When you find yourself thinking negative thoughts or having negative emotions, find a trigger to turn them around. The affirmations mentioned above are a great way to turn the negative into the positive. You can also find quick pick me ups like a favorite song, a walk outside in the fresh air, or some exercise to help improve your mood.
    4. Set goals/intentions and then be willing to let it go. The law of attraction says that we attract what we focus on the most. However, desperation, needing your business to be a success, sends mixed messages and a lot of negativity into the universe. Set your goals and intentions and then let them go. A certain amount of faith in yourself and in the power of attraction is necessary. Give it a try.
    5. Be grateful. Gratitude is perhaps the single most powerful and positive tool for success. When you’re grateful for all of the wonderful things and people in your life the challenges you face seem significantly less important and are more easily dealt with.

    Consider keeping a gratitude journal and make a practice of entering into it daily. That way, when you’re facing challenges a quick peek at all the amazing things in your life will make you feel as if you can tackle anything. Additionally, an attitude of gratitude helps you maintain a positive perspective and to face challenges as opportunities rather than obstacles.

    Success is within your reach and with the right attitude you can accomplish anything you set your sights on. Embrace these five powerful mind success strategies and you’ll build a better business and live a happier, more satisfying life.

    For more affirmations and discussion of mindset, subscribe to The Business of At Home Business newsletter.

    Categories: Mindset Tags: Tags: , , , , ,