Advanced Strategies Profile View

 

So far, you’ve set up your basic profile and started doing a few tweaks to make it stand out. Now let’s look at some more advanced strategies you can employ to boost views.

 

Use these tips to boost your views to your profile:

 

Add media. There are a variety of places you can add articles, videos, slideshows, images, and graphics to your profile. One place is the summary section. Another is place is under your individual job sections. Add links to your YouTube videos, SlideShare presentations or any other type of media.

 

Cover image. We talked a little about your cover image above. A cover image is optional but it’s a great place to show off your branding. Create custom branding for yourself by creating a graphic that includes your branding or message. You can easily create a LinkedIn cover image using any graphics software such as canva.com.

Keep in mind what your objective is when you create your cover image. Is it to brand your company or industry? Are you offering a benefit, appealing to a pain point or social proof? Are you wanting them to do something specific by having a call to action?

Stay active. LinkedIn prioritizes people are active so it’s important to increase your activity.

 

• Connect with others. On your My Network tab, look for recommendations for people you can connect with. Synchronize your email contacts to your LinkedIn account to find people you know.
• Join groups. In LinkedIn’s search bar, type your interest(s) to find groups to join. On the results page, filter your results by groups. Request an invite to join. Be sure to add new posts and comments when you join.
• Post comments and updates. Share links to things you’ve read or seen. Post career lessons or tips. Comment on people’s post in your network. Ask questions. Create updates automatically with tools like postcron.com.
• Write articles and share on the platform. Write entire blog posts on LinkedIn to boost your visibility. It’s easy to publish by clicking on the “Write an article” button below your update box on your homepage.

 

Be open for business. Let others know you are actively looking for work. On your private dashboard, click on the section “Let recruiters know you’re open” and turn this option to “on.” You can write a note for recruiters, specify the type of work you’re looking for and add locations on the next screen.

 

Even with the basic profile set up, you need to have a way to get yourself in from of potential partners or clients. Use these advanced strategies to optimize your profile to bring more views.

 

Resources

 

Businesses run smoother when you use available resources to make quick work of certain tasks. Here is a short list of resources you can use to optimize your LinkedIn profile.

 

Headline creators

 

• Title-generator.com creates up to 700 headlines in one click.
• LinkedIn Headline Generator can help you with your headlines.

 

Graphic and image resources

 

• com is a free image source.
• com is an easy to use graphic program that offers LinkedIn cover templates.

 

Content curation

 

• com has a feature that allows you to curate content based on specific topics that is high-quality and credible.
• com is simple and useful integrations. You can send content directly to Buffer or share it there then to your social profiles.

 

Here’s What’s Next

 

Your LinkedIn profile is the first thing people see when you show up in searches. Therefore, it’s important your profile is optimized fully so they get a good first impression.

 

In this lesson, you learned how and why you should optimize your profile along with tips to make it stand out. You learned what your settings should be for maximum exposure. You also went through the steps of adding a headline and your profile picture as well as setting up your summary and a customized LinkedIn URL.

 

You learned how to create a compelling headline and why adding a background image is important. Finally, you learned the strategies for getting more profile views.

 

The next step is to update your LinkedIn profile.

 

In the next lesson, you’ll be learning why and how to create a LinkedIn business page and why it’s important. You’ll also get tips to optimize your page for best practices.