Loyalty program
Build Brand Loyalty with a Loyalty Program
Social Media Examiner has great article on how to increase the engagement of your fans to your brand.
With #facebook #custom audience tracking , you can create custom audiences to market to in Facebook.
Now, this idea of Points and Loyalty Program for your #Brand is similar to the Airline Loyalty Program – you know you pick one Airline because you get more Points! Why not use that idea to give visitors points and recognize their loyalty by giving them rewards.