How to Leverage Your Articles

You’ve gone through all the hard work of writing a great article and you’ve sent it off to an article directory. Is that it? Are you done with it? Not by a long shot. Don’t let all that sweat go to waste, use your article again and again to squeeze the most out of it them as you can. In other words, leverage your articles. If you do this you won’t have to spend so much of your precious time writing new articles.

Assuming you have a well-written article of at least 400 words, here are some ideas for getting the most out of that article:

* Start off submitting the article to EzineArticles. This is the biggest article directory, and it makes sense to start here. You’ll stand a better chance of getting traffic because of their traffic ranking. In fact, if you do a search of your targeted keywords, you’re more likely to find your article showing higher in the search engines on EzineArticle’s website than from your own website.

* If the article topic is something that would interest your list, you can send it to them in an email. This works better if the article is shorter rather than longer.

* Alternately, you can lightly rewrite it, being sure to change the title, and add it to your blog. Then instead of sending the whole article to your list, you can send them a short email and use curiosity or a call to action to send them clicking the link to read it on your blog. This strategy gets them to your blog where they might take further action; like comment on your post, click on your AdSense, or buy one of your products.

* If you’ve gotten a lot of positive feedback about the article, post it on a forum in your niche. This helps brand you as someone who is an expert as well as a helpful marketer.

* Have your own article directory on your website. Set up a page with a list of all the articles you’ve written in this niche. Each article can have a blurb at the end that tells people they are free to publish the article on their site as long as they don’t change the article and keep the bio and link intact.

* Rewrite your article and give it to affiliates so they can use it to promote your product. Affiliates appreciate having material they can use rather than having to come up with something from scratch.

* Repurpose the article by shortening it and adding it to your newsletter that goes out to your list. Valuable information never goes out of style.

* Take your article and split it into chunks to create an ecourse. You can easily add further detail to each chunk and end up with a 3-5 part ecourse.

* You may have written several great articles on a specific subject. Bundle them together and create a report or ebook to give away, sell, enter in a giveaway, add to another product as a bonus, etc.

These are only a handful of suggestions on how you can leverage your articles. Every time you write an article, use it as many ways as you can and you’ll find you don’t need to write quite as many new articles.