There are at least two reasons why you should never let your old blog posts die. One is that you want internal linking for SEO purposes, but you want it to be natural to make the search engines and your readers happy. The other big reason is that some of your posts are amazing works of art packed full of valuable information that you want everyone to read. The problem is that you push your content down the ladder every time you publish new content.

So how do you give those old posts additional chances to see the light of day? Here are a few ideas:

Reference an old post, with link, to a current post but only if it applies. For example, if you’re blogging about your tomato plants and blight, you can reference that big comprehensive post you did a few months ago on vegetable disease prevention. A new post about affiliate marketing can have a link to an archival post that’s about a different aspect of affiliate marketing.

Where are you now? Talk about, and link to, a post you wrote exactly a year ago and compare it to your current thoughts, knowing what you know now. Experience is a good teacher and your readers can benefit from what you’ve learned over the year since you wrote that first post.

Do a part 2 or part 3, etc. If you explained 3 ways to do something in a post, chances are you have more to share. Instead of making a super-long post that loses people, make it a series. People will click the other parts and read them too. Curiosity makes for good natural linking.

Sometimes you have an awesome old post you want to share with your current readers. You don’t want to let that die – it was well written and the content is very helpful. It’s okay to tell your readers to go read it. Set it up with a nice intro and maybe a graphic first. This is a great idea when you’re not feeling inspired to write a new post. Just don’t do this too often or people will think you’re being lazy.

Lastly, showcase your old blog posts on social media. Do periodic Facebook posts and tweets about them. You might want to say they’re from your Blog Success Archives or something so people don’t feel like they’ve been tricked when they see an old date on the posts.

These are a few ways you can resurrect those great old posts and gain some SEO ground with internal linking. Don’t get carried away, be natural and be creative. Your new readers will appreciate valuable content, even if it isn’t brand new.