To say that live stream broadcasting has taken off is probably the understatement of the year. It has opened up a whole new avenue for businesses to connect with their customers. While a live stream broadcast is great while it is occurring, you also want to take into account what can be done with the broadcasts after they are complete.

At the time of this writing,
Giving away free information has always been a great way to attract customers into your sales funnel. People still do it because it works. What is important when giving away information is to make sure is over-the-top quality. Otherwise, people are not going to read it and let it collect digital dust. Live stream broadcasts by contrast, present a higher level of interactivity than a standard PDF report. Of course, it needs to be said that if your broadcast is boring or does not offer high quality information, you will lessen the chance of achieving your intended results of getting eyes and ears on your broadcast. You message will be lost.

An effective idea on what to use your broadcasts for, is to set up a membership for the broadcasts. You can choose to charge members, or you can keep the membership free and monetize in other ways, like affiliate marketing or advertising. The broadcasts can be the foundation of the membership but you are certainly free to add more to it. In fact, you could set up a hybrid membership that allows free members to view the broadcasts but the premium members will get extra content.

Another possibility is to set up a YouTube channel where you will add each broadcast after they are complete. Then, it’s simply a matter of getting people to your broadcasts and asking them to subscribe to your channel. Again, it all has to do with quality so if you keep your broadcasts at high quality, people will gladly subscribe.

A third possibility is to network with other broadcasters and put together a mashup of related broadcasts. This can be done via some kind of Joint Venture (JV) relationship. This can then be sold as a larger package and all the JV partners will send traffic to this mega-product.
You could also offer an affiliate program where the affiliates keep a high percentage of the profits. In return, you get to keep the customers that they send you, on your list.

These are several ways that you can reuse the broadcasts that you create. The one thing you should not do is let your broadcasts sit idle. Always find methods to put them to use so that they can keep working for you.