You find out about a great new product thats about to launch soon. You want to get a review of it to see if it’s worth all the surrounding hype. Then, you find someone who has reviewed the product, but it won’t be available for a couple of days. Bummer.
A friend of yours calls you up and tells you that he is seeing a live review of the program, streaming to his phone. You ask him is it on YouTube. He says no! It’s on Periscope!

Welcome to the world of live video streaming. If you haven’t heard of streaming platforms like Periscope, Meerkat, Blab.im, etc., you will soon. The concept is taking off like gangbusters. There’s a good reason for this, too! It’s quite an effective platform for getting your message out.
This message could be just about anything you can imagine, although if you are looking to truly connect with your audience you may want to keep the promotional messages to a minimum. Think value rather than sales. Value wins every single time.

The major platforms for live streaming are easy to use. If they weren’t the whole craze would not have caught on. You can sign up using your Twitter account, create a profile, and then start broadcasting live by hitting the record button.  You can enter a title in Periscope. Then, you just start talking into your camera and all those that join the broadcast will see what you are creating. On  Periscope they can interact with you via text.

There is a relatively newcomer to the live streaming scene and is changing how the game is played. It’s called Mirrativ. This platform allows you to share the screen of your mobile device in real time. It’s kind of like Camtasia (screen recording software) meets Periscope. If you have a cool app that you want to show friends, simply use Mirrativ and have your friends join in the demonstration. Gamers have taken to this platform as they love to show how they are doing with their gaming sessions. Twitch actually started that trend in gaming but requires users to be tethered to a PC in order for it to work. Mirrativ is standalone without any tethering requirements.
Mirrativ is not just for games. It can broadcast whatever is on the screen. This is going to make it easy to create tutorials for apps that exist on smart devices.