PageSpeed Insights
Category: Run a Home Business
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Mobile friendly April 21
Mobile Friendly month
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Credibility in your Business
Credibility is key for getting your customers to know, like and trust you. Credibility can not be created by you as only others can label you as credible. Your business has to earn its credibility in other’s eyes.
How?
According to the book Credibility by Kouzes and Posner there are four factors which make leaders credible.
For the majority of people in their extensive survey of what makes a leader:
A leader is honest.
A leader is forward-thinking.
A leader is competent
A leader is inspiring.
Credibility is the foundation of leadership.
Storytelling for Business
Storytelling is not the first priority for businesses when deciding on a marketing campaign. However, the game has changed now that the internet is here.
Storytelling has started around the fire with cavemen telling stories and it has continued on as a way to spread culture. To catch a visitor’s eye and engage them, you need to tell a story. We will talk more about storytelling but for now, enjoy the post from seroroundtable.com on the Loch Ness Monster myth 😀
Mobilegedon
Mobilegedon was defined in April 2015 because Google+ decided it was going to give priority in Google Search for mobile friendly (as defined by Google) websites. There were tests that developers and website owners could use to see how friendly their website is for mobile.
If you are thinking of a getting a new website, look for one that is , at least, mobile responsive. HTML websites are not the website of the future. More people are looking at websites on their smartphone to find places to eat, compare prices or find a business on a map so you have to make sure your website is mobile friendly if you want to have people look for your business on the internet.
Never too young
These are the kind of stories that excite me about the younger generation! He had a passion for bowties so he designed and sewed his own and then people became aware of it. He got a mentor in Daymond John on Shark Tank to get his dream into a business.
When running a business, it is always good to give back to your community by looking for opportunities to mentor younger entrepreneurs or start a workshop about entrepreneurship.
You will get more out of it in personal satisfaction, making friends or making connections in environments you don’t usually go in your business including schools or community centres. You may even find the next intern or partner for your business from going out into the community and sharing your wisdom.
Don’t go down the Rabbit Hole
As Jack Humphrey said on Directions University, there are many distractions in the internet world and you need to focus.
Over the last three years, I went out on the internet and learned a lot about internet marketing, affiliate marketing, offline marketing and even some, black hat marketing ( which I ran away from). Then I realized that there was no way I wanted to be a “jack of all trades”. I wanted to find a topic that I was passionate about speaking and writing about and that is the freedom and challenges of having a home-based business. So, I started to ignore the other topics out on the internet. I went to the webinar trainings just to hang out and see the kinds of promises made and problems that exist in that business model.
At Directions University, I learned about how to focus on my ideal audience and figure out strategically what and how I wanted to do my business. I learned some tactics. I leveraged Shared Circles strategy on GooglePlus to increase my followers but I knew WHY i was doing it. I learned about Facebook and Twitter and LinkedIn and how to fit it in or what not to use in my business strategy.
At DU, I learned to create a Vortex Business Model where I can work less but leverage more to grow my business. I know now what I want to do with my business, how i want to do my business and most importantly, why I am doing my business.
So, if you are running your home-based business and you feel like a rabbit running around and getting easily distracted, Directions University has a free e-book you can download called “Amazing Traffic Vortex” and see if after you read it, you realize that you have been acting like you can been going “deep into the rabbit hole” and it is time to FOCUS on what’s important!