Category: Is There a Business?

Turning A Dream Into A Nightmare

To make money takes money, right? Or so many of us have heard and believed for years. Thus, when an individual seeks to open his own home business, he first seeks a way to obtain that money that he needs to make the money that he wants. The majority of those in this very situation will take the quickest route possible: straight to the bank. They will borrow the money they need and in the process risk items paramount to their ability to live, namely, their homes. Across the country individuals risk those things that they need the most, namely their homes, in the name of establishing a home business. However, the successful home business owner, the ones that end in the black every time, shun the idea of borrowing money. Instead of drinking the kool-aid of debt, they have discovered a way to pay their way to success.

First and foremost, these individuals do not, under any circumstance, borrow money. They understand that the borrower is slave to the lender, and thus in order to stay free, they run far away from the shackles that bind so many of their contemporaries. How do they do this? They have a vivid imagination. They imagine the foreclosure notice coming to their door via the postman, and they imagine their family selling nearly everything they have to keep the home they live in simply because they put their home up as collateral against a loan so they could open their own business. This image alone motivates them not to borrow against their home or anything else important to them.

Instead of borrowing, these successful home business owners establish their business slowly by growing only as far as they can afford it. They pay for their business items with cash, including inventory and supplies. When they pay in cash, they purchase inventory and supplies much more carefully, because they are using money that they have already worked hard for. Thus they select their investments wisely. They also understand that when they grow a business slowly, the business has time to establish roots and thus longevity. They have the time to manage it because it does not grow out of control.

Finally, if the dreaming-of-a-home-business individual cannot afford to open his own home business with the cash he has on hand, he keeps his dream but does not sacrifice his home to get it. Instead, he transforms that dream into a goal, and he works all that much harder at his present job to make the dream a reality. Once he has saved enough money, then he begins investing in the dream, the home business. At that point, the home business no longer is a dream that may turn into a nightmare, but it’s the beginning of an end, with the end being the goal and the beginning being the dream. The home business owner then has a reason to celebrate: he has just opened his own business without any debt.

Home business owners across the country are sadly declaring bankruptcy and moving their families to smaller homes or apartments because of foreclosures. The home business does not have to be that same nightmare for every home business owner. Let your home business turn into a dream by paying off your debt and then paying for what you need with cash only. Doing so will lead you to a much more successful and peaceful end.

Categories: Be Your Own Boss, Funding Tags: Tags:

How to Convince Your Boss to Let You Work Part Time from Home

Everyone is after more work-life balance. Some jobs are better than others at allowing at least some work-life integration possibilities, but some business owners are slow to catch on. If you have a job that would make it simple to work part time from home, then you’re in a good position to try to convince your boss to let you work part time from home by following these steps.

Figure Out the Logistics First

Before even approaching your boss about the idea of working from home, you’ll need to figure out whether it’s possible. What tools do you need at home that you have at the office to make it work? Are you willing to come out of pocket and set this up for yourself, or are you going to ask your boss to foot the bill?

Provide a Well Thought-Out Plan of Action

If you can demonstrate exactly how everything will work, including showing up at meetings on time, then you’re half way there. Create a report for your boss about how you will do each area of your job while you’re at home so that they can visualize the potential.

Provide Supportive Research

Include supportive research that shows people who work from home at least part of the time are more productive, instead of less productive. Be ready to prove this by increasing your productivity when you’re given the opportunity to change your work location.

Develop a System

Set systems in place well in advance so that you know they work. Test them out before approaching your boss so that you know they will work 100 percent. Ensure that you won’t have dead spots in your house when you answer your phone, or that household sounds like the TV won’t interfere in calls.

Provide Assurances about Required Meetings

If meetings are planned in advance there should be no issues about you getting to meetings on time. But, if your place of business often has last-minute meetings, that could be a problem. You could set up technology to help with this, but it will require help from others. Alternatively, if you live close to work you can state that you can be at any meeting within an hour or two if they’re important.

Call in Sick

Prime your boss before approaching them by calling in sick but working from home while you’re sick. Just state that you don’t want to infect them, but you’ll get your normal work done from home. You can actually wait until you’re really sick to try this so that you won’t get into trouble for lying.

Ask for a Trial Run

Once you present the idea to your boss, ask for a trial run. Say that you’ll work two days a week from home such as Thursday and Friday, which are usually low meeting days anyway. Then if you get the permission, do a great job.

Over Deliver

Be prepared to up your game if you do get the go ahead to work from home. Make sure you find ways to connect with your boss, and show them what you’re doing so that you won’t be seen as someone not even needed. Deliver more results once you’re home, and your boss will be pleased and maybe even make it possible for more people to work from home.

Working from home does have its good side and downside, so be prepared to have to work out some kinks and perfect your systems as you go. Many bosses are keen on having some of their employees work from home these days, so why not you?

How to Identify Your Ideal Customer

The fact is about 20 percent of all your customers will generate 80 percent of your income. That is because the other 80 percent aren’t totally in line with your ideal customer. There is a way to improve your income exponentially, and that’s by hyper focusing on your ideal customer so that you can attract more ideal customers and fewer who aren’t ideal.

1. What Benefits Does Your Product or Service Offer? – Make a list of all the benefits that your product or service has. When you are thinking like your customer, you will always think about “what’s in it for me?” Your customer wants to know why they should use that product.

2. Identify Pain Points That You Can Solve – What sort of pain points does your product or service solve? Does it free up time? Does it end boredom?

3. Determine Who Needs These Issues Solved – Once you’ve gathered a list of benefits your product offers and pain points that your product solves, you need to figure out who needs those benefits and has those pain points.

4. Determine Your Customers’ Potential Characteristics – Once you have a list of those who might benefit from your product or service, you can make a list of demographics and other factors that people in that group share.

5. Determine Your Customers’ Behavior – Find ways to research the list of people you made above so that you can get a better idea of the type of behavior your target audience displays.

6. What Career Does Your Ideal Customer Have? – Can you determine what type of career your ideal client has from the information you’ve gathered above?

7. What Price Point Can They Afford? – Once you know what type of career your ideal client has, you can also determine a fair price point for your product or service based on what they can afford to pay and the value of your offering.

8. Test Your Assumptions – Once you have a fair idea of who your ideal client is, you can test your assumptions by identifying some influencers within your audience and asking them to try your product or service.

9. Repeat – Take the answers you get from the information above and the test and improve upon your offerings so that you can truly please your ideal customer.

Using the information learned from all of the above actions, you can truly focus your marketing efforts toward your ideal client. In addition, you can use the information to retain the right customers in order to take advantage of repeat customers and a high level of customer satisfaction.

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There are 3 Billion People online-Your Tribe is out there!

multi ethnic hands reaching for globe ball

There are 3,279,088,431 people on the internet today!
Tweet: There are 3,279,088,431 people on the internet today!

Your message
Your product
Your service
Your passion will serve those who need or want you to help them solve a problem or fulfill a need.
Don’t be intimidated by the idea of reaching EVERYONE!
You aren’t in the Everyone Business , according to Darren Scott Monroe.

There are 3 Billion Online and your TRIBE, your AUDIENCE, your CUSTOMERS will find you if you message is clear and you go to where THEY are.

How do you find your Customers?

Define who your Customers are and this will tell you where they like to hangout on the Internet (or whether they don’t come onto the internet).


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How to Steer your Customers towards you!

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Have you ever really listened to your customers? If you did, there might be a change in focus in the direction that your business will take.
I thought that when I started that people would want to have a way to go step by step from idea to launching and then growing your business. I know ,they need this type of guidance as being in home business, I know the challenges and stress of being your own boss.
But I have found with the years of hanging out on the internet and listening to people on Facebook and in group calls and masterminds that people want the quick solution. People want either a quick way to have a “business” or they talk about it but they aren’t willing to put the work in.
So, my focus has changed to listening to what people are saying. Then putting out an offer to them to see if they are interested. If not, then ask them more questions to see what they REALLY wanted. If they want it then create it with their participation.
No long term commitment to create the content and find out no one wants it.
Keep this in mind when you have an idea you want to create before you invest time and energy!

Check out Resources for more inspiration!

Categories: Ideal Customer

Five Questions to Ask about Your Competition

 
Understanding your competition is important. When you understand them, you can position your business to stand apart. You can create an effective SEO and keyword development strategy. You can maximize your competition. And finally, you can position your products and services to sell.

When you created your business plan, you likely did a competitive analysis. If you didn’t, then now’s the time. Once you have a solid competitive analysis, the work’s not done. The world changes and so too does your competition. It’s important to stay abreast of their change. While it’s not a good idea to stress about your competition, it is important to review them semi-annually or quarterly.

So…how well do you know your competition? Here are five questions to get you thinking about your competition. Answer these questions, take action, and achieve better profits and a website that sells.

Question #1 – Do you know who your competition is? Do you have a competitive analysis? It’s difficult to differentiate your business if you don’t know who your competition is. Your USP, Unique Selling Proposition, is often created with your competition in mind. You need to know what you do better or differently so you can offer value and benefit to your audience.

Question #2 – How often do you presently analyze and evaluate your competition? Again, it’s not wise to obsess about your competition. However, it is wise to create an analysis strategy. Semi-annually, annually or quarterly are common periods to review your competition and update your analysis.

Question #3 – What are your competitions’ primary keywords? What are their Alexa stats? How do you compare? It’s important to know not only where your competition stands, but also where you stand in comparison. Create a chart or system to track this information.

Question #4 – Do you follow your competition on social networking sites? Do you receive alerts when they publish new content? Do you subscribe to their blog or newsletter? Simple strategies can help you stay abreast of your competition. You can collect the information and review it when appropriate. Or you can review it as you learn about it. Often, your competition’s actions and content can be helpful to you. Their actions might inspire a new content idea, product or service.

Question #5 – Does your competitive analysis and strategy include:

* Keyword analysis
* Linking analysis
* Products/services analysis
* Content analysis
* Advertising analysis
* SEO page ranking

Rest assured your competition is watching you. You might return the favor. Take advantage of automated technology to track their activities. Create a plan to assess your competition and reassess your strategies and tactics. There’s a lot to learn from the people that challenge you. Your competition may be the motivating force you need to take your business and website to the next level.

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